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“byron sharp”

Showing 1 - 12 of 12 results for “byron sharp”
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  • How Brands Grow: What Marketers Don't Know 1st Edition

    by Byron Sharp ...
    This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. It is the first book to present ... Read more

    $9.99 USD

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  • How not to Plan

    66 ways to screw it up

    by APG Ltd ...
    In the sink or swim world of planners, strategists and their clients, now more than ever, there is a need for a practical handbook to guide us through all the main parts of the process. And thanks to Les Binet and Sarah Carter at Adam&eveDDB we now have just that.The original inspiration for the book was a set of articles that they wrote for Admap over 6 years. In these they set out to bust a lot ... Read more

    $8.69 USD

  • Eat Your Greens

    by Wiemer Snijders ...
    How can we sell more, to more people, and for more money?The marketing world is awash with myths, misconceptions, dubious metrics and tactics that bear little relation to our actual buying behaviour.Eat Your Greens is inspired by the genuine advances in marketing science. It challenges us to change the way we think, by taking the huge body of knowledge gained from data and technology and applying ... Read more

    $9.89 USD

  • The Choice Factory

    25 behavioural biases that influence what we buy

    by Richard Shotton ...
    Voted #1 in the BBH World Cup of Advertising Books, 2018Winner of the Sales and Marketing Category at the 2019 Business Book AwardsBefore you can influence decisions, you need to understand what drives them. The Choice Factory is an essential read for anyone who wants to learn.By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates ... Read more

    $18.09 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • Brain Surfing: The Top Marketing Minds in the World

    by Heather LeFevre ...
    Heather LeFevre set out on an expedition to apprentice herself with today's most brilliant marketing strategists, traveling from Beijing to Seattle. The twist? She lived with each of these mentors, in their homes, commuting to work with them each day, and uncovering their principles for building many of the world's most respected and profitable brands.Brain Surfing is a book that combines ... Read more

    $9.95 USD or Free with Kobo Plus

  • The Anatomy of Humbug

    How to Think Differently About Advertising

    by Paul Feldwick ...
    How does advertising work? Does it have to attract conscious attention in order to transmit a ‘Unique Selling Proposition’? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous... or maybe something else? In Paul Feldwick’s radical new view, all theories of how advertising works have their uses – and all are dangerous if they are taken too ... Read more

    $9.89 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • Principles of Integrated Marketing Communications

    An Evidence-based Approach

    by Lawrence Ang ...
    Marketing in the digital age poses major challenges for traditional and established practices of communication. To help readers meet these challenges Principles of Integrated Marketing Communications: An Evidence-based Approach provides a comprehensive foundation to the principles and practices of integrated marketing communications (IMC). It examines a variety of traditional and digital channels ... Read more

    $118.89 USD

  • Strategic Thinking

    A Step-by-step Approach to Strategy and Leadership

    by Simon Wootton, Terry Horne ...
    Strategic Thinking: A Step-by-Step Approach to Strategy and Leadership, now in its third edition, takes you step by step through sound strategic thinking by setting out the questions to ask. In the process of answering these questions and thinking through the important issues that they raise, you will learn how to formulate strategies and write clear and concise strategic plans.With new online ... Read more

    $33.99 USD

  • Designing for Growth

    A Design Thinking Tool Kit for Managers

    by Tim Ogilvie, Jeanne Liedtka ...
    Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to ... Read more

    $20.89 USD

  • The Essential Management Toolbox

    Tools, Models and Notes for Managers and Consultants

    by Simon Burtonshaw-Gunn ...
    A must have for all practising and aspiring consultants and strategists, this book covers a wide range of consultancy tools and techniques that are well displayed, well described and well referenced. The tools and techniques are helpfully divided in to twenty recognisable skills sectors within management consultancy fields and specialisms.The depiction of the content with diagrams aids the process ... Read more

    $44.00 USD

  • Kellogg on Branding

    The Marketing Faculty of The Kellogg School of Management

    Edited by Alice M. Tybout, Tim Calkins ...
    The Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and rejuvenating brands. Destined to become a marketing classic, Kellogg on Branding includes chapters written by respected Kellogg marketing professors and managers of successful companies. It includes:The latest thinking on key branding concepts, ... Read more

    $21.00 USD

  • Delivering Quality Service

    by Valarie A. Zeithaml ...
    Excellence in customer service is the hallmark of success in service industries and among manufacturers of products that require reliable service. But what exactly is excellent service? It is the ability to deliver what you promise, say the authors, but first you must determine what you can promise. Building on seven years of research on service quality, they construct a model that, by balancing a ... Read more

    $12.99 USD