Rakuten Kobo

Skip side bar filters

American Icon

Alan Mulally and the Fight to Save Ford Motor Company

by Bryce G. Hoffman ...

The inside story of the epic turnaround of Ford Motor Company under the leadership of CEO Alan Mulally.At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the taxpayer lifeline, but Ford decided to save itself.Under the ... Read more

$12.99 USD

Also available as: Audiobook

The inside story of the epic turnaround of Ford Motor Company under the leadership of CEO Alan Mulally.At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the taxpayer lifeline, but Ford decided to save itself.Under the
... Read more

Also available as: Audiobook
Red Teaming

How Your Business Can Conquer the Competition by Challenging Everything

by Bryce G. Hoffman ...

Red Teaming is a revolutionary new way to make critical and contrarian thinking part of the planning process of any organization, allowing companies to stress-test their strategies, flush out hidden threats and missed opportunities and avoid being sandbagged by competitors.Today, most — if not all — established corporations live with the gnawing fear that there is another Uber out there just ... Read more

$14.99 USD

Also available as: Audiobook

Red Teaming is a revolutionary new way to make critical and contrarian thinking part of the planning process of any organization, allowing companies to stress-test their strategies, flush out hidden threats and missed opportunities and avoid being sandbagged by competitors.Today, most — if not all — established corporations live with the gnawing fear that there is another Uber out there just
... Read more

Also available as: Audiobook
Audiobook

American Icon

Alan Mulally and the Fight to Save Ford Motor Company

by Bryce G. Hoffman ...

Narrated by Pete Larkin ...

Unabridged

14 hours 46 min

At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the taxpayer lifeline, but Ford decided to save itself. Under the leadership of charismatic CEO Alan Mulally, Ford had already put together a bold plan to unify its divided ... Read more

$22.99 USD

Also available as: eBook

At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the taxpayer lifeline, but Ford decided to save itself. Under the leadership of charismatic CEO Alan Mulally, Ford had already put together a bold plan to unify its divided
... Read more

Also available as: eBook
Audiobook

Red Teaming

How Your Business Can Conquer the Competition by Challenging Everything

by Bryce G. Hoffman ...

Narrated by Bryce G. Hoffman ...

Unabridged

8 hours 3 min

Red Teaming is a revolutionary new way to make critical and contrarian thinking part of the planning process of any organization, allowing companies to stress-test their strategies, flush out hidden threats and missed opportunities and avoid being sandbagged by competitors.Today, most — if not all — established corporations live with the gnawing fear that there is another Uber out there just ... Read more

$20.99 USD

Also available as: eBook

Red Teaming is a revolutionary new way to make critical and contrarian thinking part of the planning process of any organization, allowing companies to stress-test their strategies, flush out hidden threats and missed opportunities and avoid being sandbagged by competitors.Today, most — if not all — established corporations live with the gnawing fear that there is another Uber out there just
... Read more

Also available as: eBook

Audiobook

Car Guys vs. Bean Counters

The Battle for the Soul of American Business

by Bob Lutz ...

Narrated by Norman Dietz ...

Unabridged

9 hours 24 min

In 2001, General Motors hired Bob Lutz out of retirement with a mandate to save the company by making great cars again. He launched a war against penny pinching, office politics, turf wars, and risk avoidance. After declaring bankruptcy during the recession of 2008, GM is back on track thanks to its embrace of Lutz's philosophy.When Lutz got into the auto business in the early sixties, CEOs knew ... Read more

$16.99 USD

Also available as: eBook

In 2001, General Motors hired Bob Lutz out of retirement with a mandate to save the company by making great cars again. He launched a war against penny pinching, office politics, turf wars, and risk avoidance. After declaring bankruptcy during the recession of 2008, GM is back on track thanks to its embrace of Lutz's philosophy.When Lutz got into the auto business in the early sixties, CEOs knew
... Read more

Also available as: eBook
Audiobook

Icons and Idiots

Straight Talk on Leadership

by Bob Lutz ...

Narrated by Wes Talbot ...

Unabridged

5 hours 21 min

“Most successful leaders are mentally and emotionally askew. There’s a good side, which gets the job done. There’s often also a downside that makes them hard to understand or difficult to work for. It’s precisely that they are impatient, stubborn, opinionated, unsatisfied, and domineering that makes them successful.”When Bob Lutz retired from General Motors in 2010, after an unparalleled forty ... Read more

$27.99 USD

Also available as: eBook

“Most successful leaders are mentally and emotionally askew. There’s a good side, which gets the job done. There’s often also a downside that makes them hard to understand or difficult to work for. It’s precisely that they are impatient, stubborn, opinionated, unsatisfied, and domineering that makes them successful.”When Bob Lutz retired from General Motors in 2010, after an unparalleled forty
... Read more

Also available as: eBook
Audiobook

Crash Course

The American Automobile Industry's Road from Glory to Disaster

by Paul Ingrassia ...

Narrated by Patrick Lawlor ...

Unabridged

12 hours 19 min

This is the epic saga of the American automobile industry's rise and demise, a compelling story of hubris, denial, missed opportunities, and self-inflicted wounds that culminates with the president of the United States ushering two of Detroit's Big Three car companies—once proud symbols of prosperity—through bankruptcy. The cost to American taxpayers topped $100 billion—enough to buy every car and ... Read more

$20.99 USD

Also available as: eBook

This is the epic saga of the American automobile industry's rise and demise, a compelling story of hubris, denial, missed opportunities, and self-inflicted wounds that culminates with the president of the United States ushering two of Detroit's Big Three car companies—once proud symbols of prosperity—through bankruptcy. The cost to American taxpayers topped $100 billion—enough to buy every car and
... Read more

Also available as: eBook
Once Upon a Car

The Fall and Resurrection of America's Big Three Automakers—GM, Ford, and Chrysler

by Bill Vlasic ...

Once Upon a Car is the brilliantly reported inside-the-boardrooms-and-factories story of Detroit's fight for survival, going beyond the headlines to chronicle how the country's Big Three auto companies—General Motors, Ford, and Chrysler—teetered on the brink of collapse during the 2008 financial crisis. In a tale that reads like a corporate thriller, Bill Vlasic, who has covered the auto industry ... Read more

$12.99 USD or Free with Kobo Plus

Once Upon a Car is the brilliantly reported inside-the-boardrooms-and-factories story of Detroit's fight for survival, going beyond the headlines to chronicle how the country's Big Three auto companies—General Motors, Ford, and Chrysler—teetered on the brink of collapse during the 2008 financial crisis. In a tale that reads like a corporate thriller, Bill Vlasic, who has covered the auto industry
... Read more
Icons and Idiots

Straight Talk on Leadership

by Bob Lutz ...

When Bob Lutz retired from General Motors in 2010, after an unparalleled forty-seven-year career in the auto industry, he was one of the most respected leaders in American business. He had survived all kinds of managers over those decades: tough and timid, analytical and irrational, charismatic and antisocial, and some who seemed to shift frequently among all those traits. His experiences made him ... Read more

$5.99 USD

Also available as: Audiobook

When Bob Lutz retired from General Motors in 2010, after an unparalleled forty-seven-year career in the auto industry, he was one of the most respected leaders in American business. He had survived all kinds of managers over those decades: tough and timid, analytical and irrational, charismatic and antisocial, and some who seemed to shift frequently among all those traits. His experiences made him
... Read more

Also available as: Audiobook
Car Guys vs. Bean Counters

The Battle for the Soul of American Business

by Bob Lutz ...

A legend in the car industry reveals the philosophy that's starting to turn General Motors around.In 2001, General Motors hired Bob Lutz out of retirement with a mandate to save the company by making great cars again. He launched a war against penny pinching, office politics, turf wars, and risk avoidance. After declaring bankruptcy during the recession of 2008, GM is back on track thanks to its ... Read more

$9.99 USD

Also available as: Audiobook

A legend in the car industry reveals the philosophy that's starting to turn General Motors around.In 2001, General Motors hired Bob Lutz out of retirement with a mandate to save the company by making great cars again. He launched a war against penny pinching, office politics, turf wars, and risk avoidance. After declaring bankruptcy during the recession of 2008, GM is back on track thanks to its
... Read more

Also available as: Audiobook
Taken for a Ride

How Daimler-Benz Drove Off with Chrysler

by Bill Vlasic, Bradley A. Stertz ...

In May 1998, a stunning $36 billion merger was announced by Chrysler, the all-American automaker, and Daimler-Benz, the German manufacturer of Mercedes-Benz luxury sedans. This corporate marriage promised to rock the global auto industry, but when the dust settled, Daimler had bought Chrysler, and an American icon had lost its independence. Taken for a Ride follows the twists and turns on the road ... Read more

$2.99 USD or Free with Kobo Plus

In May 1998, a stunning $36 billion merger was announced by Chrysler, the all-American automaker, and Daimler-Benz, the German manufacturer of Mercedes-Benz luxury sedans. This corporate marriage promised to rock the global auto industry, but when the dust settled, Daimler had bought Chrysler, and an American icon had lost its independence. Taken for a Ride follows the twists and turns on the road
... Read more
Crash Course

The American Automobile Industry's Road from Glory to Disaster

by Paul Ingrassia ...

With an updated Afterword by the author.This is the epic saga of the American automobile industry’s rise and demise, a compelling story of hubris, missed opportunities, and self-inflicted wounds that culminates with the president of the United States ushering two of Detroit’s Big Three car companies—once proud symbols of prosperity—through bankruptcy. With unprecedented access, Pulitzer Prize ... Read more

$10.99 USD

Also available as: Audiobook

With an updated Afterword by the author.This is the epic saga of the American automobile industry’s rise and demise, a compelling story of hubris, missed opportunities, and self-inflicted wounds that culminates with the president of the United States ushering two of Detroit’s Big Three car companies—once proud symbols of prosperity—through bankruptcy. With unprecedented access, Pulitzer Prize
... Read more

Also available as: Audiobook

Rakuten Kobo

eReaders

Apps

Accessories

What is Kobo Super Points?

Reward Yourself

Shopping Cart

You're getting the VIP treatment!

Your Shopping Cart is empty

Available:

1 audiobook monthly

+ FREE 30-day trial

Available:

1 audiobook monthly

+ FREE 30-day trial

Recommended For You

“bryce g hoffman”

American Icon

Red Teaming

American Icon

Red Teaming

People who read these also enjoyed

Car Guys vs. Bean Counters

Icons and Idiots

Crash Course

Once Upon a Car

Icons and Idiots

Car Guys vs. Bean Counters

Taken for a Ride

Crash Course

eReaders

Apps

Accessories

Shopping Cart

You're getting the VIP treatment!

Your Shopping Cart is empty

Available:

1 audiobook monthly

+ FREE 30-day trial

Available:

1 audiobook monthly

+ FREE 30-day trial

Recommended For You

“bryce g hoffman”

Show:

People who read these also enjoyed