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  • International Marketing in Fast Changing Environment

    Edited by Bryan Jean, Jyh-Shen Chiou, Shaoming Zou ...
    Series Book 24 - Advances in International Marketing
    Volume 24 of Advances in International Marketing, guest-edited by Professors Jean, Chiou and Zou, considers the impact of major trends in external and internal environments of the firm on international marketing. Major themes include: emerging market firms? innovation, technology-enabled marketing innovation, global account management, knowledge sharing in international alliances, ... Read more

    $159.09 USD