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Showing 1 - 12 of 28 results for “bruno sousa”
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  • Digital Marketing Advanced in Tourism

    Theoretical Bases and Applications

    Edited by Bruno Barbosa Sousa, José Duarte Santos ...
    Digital Marketing Advanced in Tourism explores the dynamic intersection of digital marketing and the tourism industry, offering readers a comprehensive understanding of how digital strategies can elevate and transform tourism brands. Through real-world case studies, the book delves into how companies within the tourism sector have successfully leveraged digital marketing to enhance their ... Read more

    $90.19 USD

  • Impacts of AI on Human Expression and Relationship Building

    Edited by Jorge Esparteiro Garcia, Bruno Barbosa Sousa, Manuel José Serra Fonseca ...
    Artificial Intelligence (AI) is transforming how humans communicate, create, and connect. As algorithms increasingly mediate interactions, they shape not only the content of human expression but also the dynamics of relationship building. There is a growing need for research that examines the profound implications of AI for creativity, emotional exchange, and social bonds, exploring both the ... Read more

    $157.49 USD

  • Co-Branding Strategies for Smart Luxury Products

    Edited by Theodore Tarnanidis, Bruno Sousa, Maro Vlachopoulou, Evridiki Papachristou, Vijaya Kittu Manda ...
    Co-branding is a marketing strategy that brings together two brands to harness their strengths and create a product with greater value. The importance of innovation, exclusivity, and brand reputation is especially significant in industries like luxury smart consumer products. In multicultural markets, it refers to a strategic alliance between a luxury brand and a technology brand, designed to ... Read more

    $197.99 USD

  • Regenerative Tourism for Social Development

    Edited by Bruno Barbosa Sousa, Luzia Arantes, Shivam Bhartiya ...
    Regenerative tourism shifts the current approach to travel, focusing on minimizing negative impacts and actively contributing to the restoration and enhancement of local environments, communities, and economies. In the context of social development, this approach goes beyond traditional tourism's economic benefits by empowering local populations, preserving cultural heritage, and fostering long ... Read more

    $301.49 USD

  • Routledge Handbook of Space Policy

    Edited by Thomas Hoerber, Mariel Borowitz, Antonella Forganni, Bruno Reynaud de Sousa ...
    This volume offers a comprehensive overview of the field of space policy.Space is a technology-driven domain, and policy development has accelerated in recent years, at a time when the space economy has begun to show remarkable potential. Thus, this handbook gathers experts from different fields with the aim of (1) offering an overview of the state of play regarding space policy issues, and (2) ... Read more

    $72.99 USD

  • Intersections of Niche Tourism and Marketing

    Edited by Bruno Barbosa Sousa, Vasco Ribeiro Santos ...
    As the tourism industry changes, niche tourism has emerged as a dynamic and growing sector, catering to specialized interests and unique travel preferences. This shift toward more personalized and focused travel experiences reshapes how destinations and services are marketed to potential tourists. From eco-tourism and adventure travel to cultural, wellness, and culinary tourism, the intersections ... Read more

    $278.99 USD

  • Impacts of AI on International Volunteering

    Edited by Ricardo Pacheco Coutinho, José Antonio Fraiz, Bruno Barbosa Sousa ...
    AI is changing the landscape of international volunteering, introducing new opportunities and challenges for global civic engagement. AI technologies are transforming how international service initiatives are designed and delivered. While automation and data-driven platforms can boost efficiency, they also raise critical questions about human connection and the future relevance of traditional ... Read more

    $170.99 USD

  • Sustainable Branding, Cultural Intelligence and Co-Marketing

    Edited by Theodore Tarnanidis, Bruno Barbosa Sousa, Maro Vlachopoulou, Evridiki Papachristou, Vijaya Kittu Manda ...
    Sustainable branding, cultural intelligence, and co-marketing are effective strategies for global connection and social consciousness in the marketplace. As consumers value ethical practices and cultural relevance, brands prioritize alignment with sustainability goals and an understanding of diverse audiences. Cultural intelligence enables companies to navigate global markets with sensitivity and ... Read more

    $175.49 USD

  • Innovative Strategies in Aviation Management and Marketing

    Edited by Bruno Barbosa Sousa, Mariana Inácio Marques, Luzia Arantes, Alexandra O’Neill ...
    The aviation industry is rapidly transforming, driven by technological advancements, consumer expectations, and global sustainability demands. In this landscape, innovative strategies in aviation management and marketing are essential for airlines and airports to remain competitive and resilient. From utilizing data analytics and AI for operational efficiency to implementing personalized digital ... Read more

    $211.49 USD

  • Diversity and Inclusion-Driven Marketing for Multicultural Marketplaces

    Edited by Theodore Tarnanidis, Bruno Sousa, Maro Vlachopoulou, Evridiki Papachristou, Vijaya Kittu Manda ...
    In today’s economy, diversity and inclusion are effective marketing practices for brands wanting to authentically connect with the multicultural marketplace. As consumer demographics grow and evolve businesses must embrace inclusive strategies that reflect the values and experiences of diverse communities. Effective multicultural marketing helps with representation and fosters engagement, ensuring ... Read more

    $211.49 USD

  • Sport Events for Territorial Marketing, Place Branding, and Global Visibility

    Edited by Bruno Barbosa Sousa, Lara Gonçalves Santos, Laurentina Cruz Vareiro ...
    Today, territories and regions face intense competition for visibility, investment, tourism, and global recognition, making branding more important than ever. Sport events have emerged as one of the most effective tools for enhancing a destination's profile and strengthening its brand. From global mega-events to regional and community-based competitions, these events influence how places are ... Read more

    $229.49 USD

  • Petfluencers and Pet-Powered Branding

    Edited by Luzia Arantes, Bruno Sousa ...
    In the digital age, pets have become social media stars, marketing assets, and brand ambassadors. Petfluencers, or animals with followings on social media, have created a niche sector in influencer marketing. These animal personalities offer brands a playful, effective way to connect with consumers. Pet-powered branding utilizes the emotional bond people share with animals, driving engagement, ... Read more

    $197.99 USD