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bruce mims

Showing 1 - 12 of 12 results for “bruce mims
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  • Radio's Second Century

    Past, Present, and Future Perspectives

    Winner of the 2022 Broadcast Education Association Book AwardOne of the first books to examine the status of broadcasting on its one hundredth anniversary, Radio’s Second Century investigates both vanguard and perennial topics relevant to radio’s past, present, and future. As the radio industry enters its second century of existence, it continues to be a dominant mass medium with almost total ... Read more

    $28.79 USD

  • The Radio Station

    Broadcasting, Podcasting, and Streaming

    The Radio Station offers a concise and insightful guide to all aspects of radio broadcasting, streaming, and podcasting. This book’s tenth edition continues its long tradition of guiding readers to a solid understanding of who does what, when, and why in a professionally managed station. This new edition explains what "radio" in America has been, where it is today, and where it is going, covering ... Read more

    $94.99 USD

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  • The Digital Transformation Playbook

    Rethink Your Business for the Digital Age

    by David Rogers ...
    Rethink your business for the digital age.Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy?Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers's decade of research and teaching at Columbia ... Read more

    $20.99 USD

  • Blitzscaling

    The Lightning-Fast Path to Building Massively Valuable Companies

    **Foreword by Bill GatesLinkedIn cofounder, legendary investor, and host of the award-winning Masters of Scale podcast reveals the secret to starting and scaling massively valuable companies.**What entrepreneur or founder doesn’t aspire to build the next Amazon, Facebook, or Airbnb? Yet those who actually manage to do so are exceedingly rare. So what separates the startups that get disrupted and ... Read more

    $13.99 USD

  • Ctrl Alt Delete

    Reboot Your Business. Reboot Your Life. Your Future Depends on It.

    by Mitch Joel ...
    A game-changing book that outlines the ways in which technology has transformed how brands and businesses innovate and connect with consumers: "An indispensable read for a time when so much is in transition" (Arianna Huffington).The DNA of business has changed. Forever. You can blame technology, smartphones, social media, online shopping and everything else, but nothingchanges this reality: we are ... Read more

    $11.99 USD

  • The Age of the Platform

    How Amazon, Apple, Facebook, and Google Have Redefined Business

    by Phil Simon ...
    Buoyed by the success of Amazon, Apple, Facebook, and Google, thousands of companies of all sizes are fundamentally rethinking how they do business. They are creating vibrant ecosystems and, in the process, reaping big rewards. In the tradition of The Long Tail, The Age of the Platform demonstrates how the world of business today is vastly different from that of even ten years ago. Today, the most ... Read more

    $4.99 USD or Free with Kobo Plus

  • The Social Media Bible

    Tactics, Tools, and Strategies for Business Success

    by Lon Safko ...
    The go-to guide to social media skills, now in an updated and revised Third EditionThe Social Media Bible is comprehensive 700-plus page social media resource that will teach corporate, small business, and non-profit marketers strategies for using social media to reach their desired audiences with power messages and efficiency. This newly revised 3rd edition addresses technology updates to the ... Read more

    $18.00 USD

  • Socialnomics

    How Social Media Transforms the Way We Live and Do Business

    by Erik Qualman ...
    The benchmark book on to the effects and implications of social media on our daily lives, and how businesses can harness its powerSocialnomics is an essential book for anyone who wants to understand the implications of social media on our daily lives and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly. In this ... Read more

    $12.00 USD

  • Crowdsourcing

    Why the Power of the Crowd Is Driving the Future of Business

    by Jeff Howe ...
    “The amount of knowledge and talent dispersed among the human race has always outstripped our capacity to harness it. Crowdsourcing corrects that—but in doing so, it also unleashes the forces of creative destruction.”—From CrowdsourcingFirst identified by journalist Jeff Howe in a June 2006 Wired article, “crowdsourcing” describes the process by which the power of the many can be leveraged to ... Read more

    $4.99 USD

  • Streaming, Sharing, Stealing

    Big Data and the Future of Entertainment

    How big data is transforming the creative industries, and how those industries can use lessons from Netflix, Amazon, and Apple to fight back.“[The authors explain] gently yet firmly exactly how the internet threatens established ways and what can and cannot be done about it. Their book should be required for anyone who wishes to believe that nothing much has changed.”—The Wall Street Journal ... Read more

    $15.99 USD

  • Launch

    How to Quickly Propel Your Business Beyond the Competition

    If you've been let down by the undelivered promises of marketing, this book is for you. Launch reveals a new way to grow your business that involves focusing on the needs of others, giving gifts, working with outsiders, and restraining your marketing messages. These principles are precisely the opposite of traditional marketing. Yet they work. And they are the future. If you follow the formula ... Read more

    $15.00 USD