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“bruce hardie”

Showing 1 - 2 of 2 results for “bruce hardie”
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  • Audiobook

    The Customer-Base Audit

    The First Step on the Journey to Customer Centricity

    by Peter Fader, Bruce Hardie, Michael Ross ...
    Narrated by Walter Dixon ...

    Unabridged

    4 hours 42 min

    As a leader in your organization, you will be very familiar with your organization's key financial statements and monthly management reports. You may have spent countless hours discussing budgets and expenditures.But how much time have you spent reflecting on the fact that these revenues are generated by actual customers—the people who pull out their wallets and pay for your products and services? ... Read more

    $19.99 USD

    Also available as: eBook

    Also available as: eBook

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  • Audiobook

    The Customer Centricity Playbook

    Implement a Winning Strategy Driven by Customer Lifetime Value

    by Peter Fader, Sarah Toms ...
    Narrated by Steve Menasche ...

    Unabridged

    4 hours 2 min

    How did global gaming company Electronic Arts go from being named "Worst Company in America" to clearing a billion dollars in profit?They discovered a simple truth—and acted on it: Not all customers are the same, regardless of how they appear on the surface. The most successful companies, from Amazon to Best Buy, understand their best customers are their most valuable asset, and they tailor their ... Read more

    $12.99 USD

    Also available as: eBook

    Also available as: eBook