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“brian moroz”

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  • Media Selling

    Digital, Television, Audio, Print and Cross-Platform

    by Charles Warner, William Lederer, Brian Moroz ...
    The must-have resource for media selling in today’s technology-driven environmentThe revised and updated fifth edition of Media Selling is an essential guide to our technology-driven, programmatic, micro-targeted, mobile, multi-channel media ecosystem. Today, digital advertising has surpassed television as the number-one ad investment platform, and Google and Facebook dominate the digital ... Read more

    $70.00 USD