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Showing 1 - 12 of 19 results for “brian moeran”
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  • Creative and Cultural Industries in East Asia

    An Introduction

    by Brian Moeran ...
    Series series Creative and Cultural Industries in Asia
    This book presents an introductory overview of the socio-economic organization of creative industries, focusing on the East Asian context.Establishing a theoretical framework founded on the work of Richard Caves, Howard Becker, and Pierre Bourdieu, this textbook is an accessible introduction to creative and cultural industries. Drawing on examples from Japan, South Korea, and China, it both ... Read more

    $54.99 USD

  • Ethnography in the Raw

    Life in a Luzon Village

    by Brian Moeran ...
    Ethnography in the Raw describes the author’s encounters with the Philippine family into which he has married, his wife’s friends and acquaintances, and their lives in a remote rural village in the rice basin of Luzon, about 130 miles northeast of Manila. The book links detailed descriptions of his Philippine family with cultural practices such as circumcision, marriage and cockfights combined ... Read more

    Was $31.99 USD Now $23.99 USD

  • The Business of Ethnography

    Strategic Exchanges, People and Organizations

    by Brian Moeran ...
    Can an anthropologist help us understand the world of business? Armed with this question, veteran anthropologist Brian Moeran embarks on an in-depth study of cultural production and creative industries in Japan. At once the blundering ethnographer and shrewd observer, Moeran is able to shed light not only on social behavior and human relations in general but, more specifically, on the importance ... Read more

    $45.99 USD

  • A Japanese Advertising Agency

    An Anthropology of Media and Markets

    by Brian Moeran ...
    Series series ConsumAsian Series
    This is the only book of its kind - written by an anthropologist who spent twelve months doing fieldwork in a major Tokyo agency and who has spent the past 30 years studying and living in Japan. By examining the production of advertising, this book turns other semiotics, media and cultural studies theories on their heads. By analysing the social structure of a modern media organization from the ... Read more

    $72.99 USD

  • Advertising Cultures

    Edited by Timothy de Waal Malefyt, Brian Moeran ...
    Through its artful engagement with consumers, advertising subtly shapes our everyday worlds. It plays upon powerful emotions -- envy, fear, lust and ambition. But the industry itself is far more subtle and complex than many people might assume. Through an innovative mix of business strategy and cultural theory, this pioneering book provides a behind-the-scenes analysis of the link between ... Read more

    $49.99 USD

  • Ethnography at Work

    by Brian Moeran ...
    Ethnography at Work follows the experiences of the author as a participant observer in the day-to-day running of a Japanese advertising agency. The book reveals the intricate behind-the-scenes planning, discussion, negotiations and strategies needed to ensure that the agency's presentation to a potential client will be preferred over that of a rival firm. The book shows how detailed ethnography ... Read more

    $54.99 USD

  • Asian Media Productions

    by Brian Moeran ...
    Series series ConsumAsian Series
    A substantial book on the social practices and cultural attitudes of people producing, reading, watching and listening to different kinds of media in Japan, China, Taiwan, Indonesia, Vietnam, Singapore and India. ... Read more

    $65.99 USD

  • Folk Art Potters of Japan

    Beyond an Anthropology of Aesthetics

    by Brian Moeran ...
    Series series Anthropology of Asia
    This is a study of a group of potters living in a small community in the south of Japan, and about the problems they face in the production, marketing and aesthetic appraisal of a kind of stoneware pottery generally referred to as mingei, or folk art. It shows how different people in an art world bring to bear different sets of values as they negotiate the meaning of mingei and try to decide ... Read more

    $72.99 USD

  • The Business of Creativity

    Toward an Anthropology of Worth

    by Brian Moeran ...
    Series series Anthropology and Business
    How does a group of people, brought together because of their diverse skills and professional knowledge, set out to be ‘creative’? How are ongoing tensions between beauty, fame, and money resolved? In The Business of Creativity, Brian Moeran, a leading scholar and writer on the creative industries, takes the sacred relic of creativity out of the crypt and airs it in the ethnographic alley. In ... Read more

    $61.99 USD

  • The Magic of Fashion

    Ritual, Commodity, Glamour

    by Brian Moeran ...
    Series series Anthropology and Business
    Drawing on 20 years of ethnographic fieldwork and anthropological theory, anthropologist Brian Moeran argues that fashion magazines are able to cast a spell over their readers by using practices and rituals found in age-old magical and religious rites. ... Read more

    $61.99 USD

  • Women, Media and Consumption in Japan

    by Brian Moeran, Lise Skov ...
    Series series ConsumAsian Series
    First book of its kind to examine images of women in Japanese consumerism. Explores a variety of media targeted at women - in particular magazines, but also television, popular literature and consumer trends. Covers visual and print media. ... Read more

    $79.99 USD

  • Exploring Creativity

    Evaluative Practices in Innovation, Design, and the Arts

    Edited by Brian Moeran, Bo T. Christensen ...
    Under the guidance of Moeran and Christensen, the authors in this volume examine evaluative practices in the creative industries by exploring the processes surrounding the conception, design, manufacture, appraisal and use of creative goods. They describe the editorial choices made by different participants in a 'creative world', as they go about conceiving, composing or designing, performing or ... Read more

    $40.99 USD