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  • Leadership in the Life Sciences

    Ten Lessons from the C-Suite of Pharmaceutical and Medical Technology Companies

    The healthcare professionals who save and extend our lives are helpless without the medicines and technologies that have revolutionised medical care. But the industry that invents, makes and provides these indispensable tools is transforming under the pressure of ageing populations, globalisation and revolutions in biological and information technology. How this industry adapts and evolves is ... Read more

    $48.99 USD

  • The Future of Pharma

    Evolutionary Threats and Opportunities

    By any standard, the pharmaceutical industry's history has been a successful one. In addition to its profits and shareholder dividends, it has been seen by investors as relatively low risk and, largely, counter-cyclical to stock market trends. However, that important contribution appears to be petering out, with significant global implications for employees, shareholders, governments and patients. ... Read more

    $76.99 USD

  • New Drugs, Fair Prices

    Managing the Pharmaceutical Innovation Ecosystem for Sustainable and Affordable New Medicines

    New Drugs, Fair Prices addresses the important question of how we might get the innovative new medicines we need at prices we can afford. Today, this debate is impassioned but sterile. One side calls for price controls, discounting their impact on investment in innovation. The other points to miraculous new therapies, disregarding their affordability and social inequity. This polarized argument ... Read more

    $55.99 USD

  • Darwin's Medicine

    How Business Models in the Life Sciences Industry are Evolving

    Darwin’s Medicine is the sequel to Brian D. Smith’s influential and critically acclaimed Future of Pharma (Gower, 2011). Whereas the earlier book predicted the evolution of the pharmaceutical market and the business models of pharmaceutical companies, Darwin’s Medicine goes much deeper into the drivers of industry change and how leading pharmaceutical and medical technology companies are adapting ... Read more

    $49.99 USD

  • Marketing and Finance

    Creating Shareholder Value

    Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rigorous due diligence in marketing. It connects marketing plans and investment to the valuation of the firm and how it can contribute to increasing stakeholder value. Completely revised and updated throughout, the Second Edition features new ... Read more

    $33.00 USD

  • Learn Spanish with A1 Stories for Beginners

    Spanish Graded Readers, #1

    by Brian Smith ...
    Series Book 1 - Spanish Graded Readers
    Immerse yourself in a riveting world where crime, mystery, and science fiction intersect, all while embarking on a unique language-learning journey. "Learn Spanish with A1 Stories for Beginners" offers a captivating collection of tales designed to help Spanish learners expand their vocabulary and comprehension skills in a fun and engaging way.Dive into the mysteries of "El Secreto de Luna," where ... Read more

    $6.99 USD or Free with Kobo Plus

  • Creating Market Insight

    How Firms Create Value from Market Understanding

    "Brian Smith and Paul Raspin demonstrate a thorough and pragmatic approach to creating and applying sound market insight. Using numerous practical examples, learning points and provocative takeaways, they build on established strategic marketing principles to give you actionable knowledge you can apply your business to create lasting market advantage."Beverley Dipper, Market Insight Manager, ... Read more

    $65.00 USD

  • Learn German with Tech Talk

    German Graded Readers, #11

    by Brian Smith ...
    Series Book 11 - German Graded Readers
    Dive into the Digital World with German!Are you an IT professional with basic German knowledge aiming to navigate the tech industry in Germany? "Learn German with Tech Talk" is your essential guide. This book bridges the gap between language learning and the dynamic world of technology. It's specially designed for those at the A2 level in German, focusing on the unique linguistic needs of tech ... Read more

    $4.99 USD or Free with Kobo Plus

  • Learn German with the Augsburg Saga - A1.1 Interlinear German–English Reader

    Learn German with the Augsburg Saga – Interlinear German–English, #1

    by Brian Smith ...
    Series Book 1 - Learn German with the Augsburg Saga – Interlinear German–English
    Learn German with the Augsburg Saga – A1.1 Interlinear German–English ReaderWhen the Romans LeftLearn German through story, history, and calm, carefully graded A1-level language — with immediate English support when you need it.When the Romans Left is the first book in the Augsburg Saga and an ideal starting point for adult beginners.It is written in clear A1 German and presented in an <stro... ... Read more

    Was $4.99 USD Now $3.99 USD or Free with Kobo Plus

  • 99 Easy Spanish Conversations

    Spanish Graded Readers

    by Brian Smith ...
    Series series Spanish Graded Readers
    "99 Easy Spanish Conversations: Your Gateway to Real-World Fluency"Struggling to speak Spanish confidently? Looking for a fun and effective way to improve your skills? "99 Easy Spanish Conversations" isn't just another Spanish textbook—it's your ticket to real-world fluency.Featuring interlinear text, this book provides Spanish dialogues translated line-by-line into English. This unique format ... Read more

    $3.99 USD or Free with Kobo Plus

  • Lingua Latina A1 Latin – English Interlinear Short Stories on Roman Life

    Latin Interlinear Easy Readers, #1

    by Brian Smith ...
    Series Book 1 - Latin Interlinear Easy Readers
    Unlock the fascinating world of ancient Rome with Lingua Latina A1, an engaging collection of interlinear Latin-English short stories designed for beginners. Whether you're new to Latin or looking to improve your skills, this book will guide you through vivid tales of Roman life, with each Latin sentence followed by its English translation for easy comprehension.Immerse yourself in the excitement ... Read more

    $4.99 USD or Free with Kobo Plus

  • Learn German with the Augsburg Saga - A1.2 Interlinear German–English Reader

    Learn German with the Augsburg Saga – Interlinear German–English, #2

    by Brian Smith ...
    Series Book 2 - Learn German with the Augsburg Saga – Interlinear German–English
    Learn German through story, history, and calm A1-level language — with immediate English support when you need it.New Paths, New People is the second book in the Augsburg Saga.It is written in clear, carefully graded A1 German and presented in an interlinear German–English format, sentence by sentence.Each German sentence is followed directly by its English translation.The English is not word-for ... Read more

    Was $4.99 USD Now $3.99 USD or Free with Kobo Plus