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“brian d smith”

Showing 1 - 12 of 12 results for “brian d smith”
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  • New Drugs, Fair Prices

    Managing the Pharmaceutical Innovation Ecosystem for Sustainable and Affordable New Medicines

    by Brian D. Smith ...
    New Drugs, Fair Prices addresses the important question of how we might get the innovative new medicines we need at prices we can afford. Today, this debate is impassioned but sterile. One side calls for price controls, discounting their impact on investment in innovation. The other points to miraculous new therapies, disregarding their affordability and social inequity. This polarized argument ... Read more

    $52.99 USD

  • The Future of Pharma

    Evolutionary Threats and Opportunities

    by Brian D. Smith ...
    By any standard, the pharmaceutical industry's history has been a successful one. In addition to its profits and shareholder dividends, it has been seen by investors as relatively low risk and, largely, counter-cyclical to stock market trends. However, that important contribution appears to be petering out, with significant global implications for employees, shareholders, governments and patients. ... Read more

    $72.99 USD

  • Marketing and Finance

    Creating Shareholder Value

    by Malcolm McDonald, Keith Ward, Brian D. Smith ...
    Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rigorous due diligence in marketing. It connects marketing plans and investment to the valuation of the firm and how it can contribute to increasing stakeholder value. Completely revised and updated throughout, the Second Edition features new ... Read more

    $33.00 USD

  • Leadership in the Life Sciences

    Ten Lessons from the C-Suite of Pharmaceutical and Medical Technology Companies

    by Brian D. Smith ...
    The healthcare professionals who save and extend our lives are helpless without the medicines and technologies that have revolutionised medical care. But the industry that invents, makes and provides these indispensable tools is transforming under the pressure of ageing populations, globalisation and revolutions in biological and information technology. How this industry adapts and evolves is ... Read more

    $48.99 USD

  • Darwin's Medicine

    How Business Models in the Life Sciences Industry are Evolving

    by Brian D. Smith ...
    Darwin’s Medicine is the sequel to Brian D. Smith’s influential and critically acclaimed Future of Pharma (Gower, 2011). Whereas the earlier book predicted the evolution of the pharmaceutical market and the business models of pharmaceutical companies, Darwin’s Medicine goes much deeper into the drivers of industry change and how leading pharmaceutical and medical technology companies are adapting ... Read more

    $49.99 USD

  • Making Marketing Happen

    by Brian D. Smith ...
    'Making Marketing Happen' is prompted by needs of practising managers who have found the traditional marketing planning texts to be "fine in theory, but hard to apply to my special market". In short, it holds that marketing planning fails for most companies because it either does not fit their organizational culture, their market conditions or both. Successful companies do not plan. They use a ... Read more

    $70.99 USD

  • Creating Market Insight

    How Firms Create Value from Market Understanding

    by Paul Raspin, Brian D. Smith ...
    "Brian Smith and Paul Raspin demonstrate a thorough and pragmatic approach to creating and applying sound market insight. Using numerous practical examples, learning points and provocative takeaways, they build on established strategic marketing principles to give you actionable knowledge you can apply your business to create lasting market advantage."Beverley Dipper, Market Insight Manager, ... Read more

    $65.00 USD

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  • Strategic Thinking

    A Step-by-step Approach to Strategy and Leadership

    by Simon Wootton, Terry Horne ...
    Strategic Thinking: A Step-by-Step Approach to Strategy and Leadership, now in its third edition, takes you step by step through sound strategic thinking by setting out the questions to ask. In the process of answering these questions and thinking through the important issues that they raise, you will learn how to formulate strategies and write clear and concise strategic plans.With new online ... Read more

    $33.99 USD

  • Organizing for Sustainability

    A Guide to Developing New Business Models

    by Jan Jonker, Niels Faber ...
    Series series Business and Management (R0)
    This upper-level Open Access textbook aims to educate students and professionals on how to develop business models that have a positive impact on people, society, and the social and ecological environment. It explores a different view of how to organize value creation, from a focus on an almost exclusively monetary value creation to one that creates positive impact through multiple values.The book ... Read more

    Free

  • CSR 2.0

    Transforming Corporate Sustainability and Responsibility

    by Wayne Visser ...
    Series series Business and Management (R0)
    The book examines the evolution and current state of corporate social responsibility (CSR), using a five-stage maturity model: defensive, charitable, promotional, strategic and transformative CSR. The first four stages are dubbed CSR 1.0 and characterise most current CSR practice, while the fifth stage is named CSR 2.0 (also transformative or systemic CSR) and describes emergent and future CSR ... Read more

    $53.99 USD

  • It Takes Five to Tango

    From Competition to Cooperation in Health Care

    by Verena Voelter ...
    Have you ever wondered, "What the heck is wrong in our health care systems?"We have made such great progress in medicine, science and overall care. Yet, in many places, we seem to have hit a ceiling of affordability, waste and quality.Do you want to be part of the solution rather than the problem?Have you struggled with how you can possibly contribute?Are you exhausted by the many failed attempts ... Read more

    $16.19 USD

  • Eco-Innovation and the Development of Business Models

    Lessons from Experience and New Frontiers in Theory and Practice

    Edited by Susana Garrido Azevedo, Marcus Brandenburg, Helena Carvalho, Virgílio Cruz-Machado ...
    Series series Earth and Environmental Science (R0)
    Environmental challenges such as pollution, climate change, water and natural resources depletion and dwindling bio-diversity are true threats to the survival of our civilization, forcing us to learn how to act now. Fortunately this is exactly what this book does: presenting real life cases, along with theory, methodologies and tools demonstrating how eco-innovation can support sustainable ... Read more

    $89.09 USD