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The Power of Fifty Bits

The New Science of Turning Good Intentions into Positive Results

by Bob Nease ...

Going beyond the bestsellers Predictably Irrational and Thinking, Fast and Slow, the first “how to” guide grounded in behavioral science that shows you how to help customers, employees, coworkers, and clients make better choices to get what they truly want.Of the ten million bits of information our brains process each second, only fifty bits are devoted to conscious thought. Because our brains are ... Read more

$12.99 USD

Going beyond the bestsellers Predictably Irrational and Thinking, Fast and Slow, the first “how to” guide grounded in behavioral science that shows you how to help customers, employees, coworkers, and clients make better choices to get what they truly want.Of the ten million bits of information our brains process each second, only fifty bits are devoted to conscious thought. Because our brains are
... Read more
Audiobook

The Power of Fifty Bits

by Bob Nease, , PhD ...

Narrated by Qarie Marshall ...

Unabridged

5 hours 24 min

Of the ten million bits of information our brains process each second, only fifty bits are devoted to conscious thought. Because our brains are wired to be inattentive, we often choose without thinking, acting against our own interests—what we truly want. As the former Chief Scientist of Express Scripts, a Fortune 25 healthcare company dedicated to making the use of prescription medications safer ... Read more

$24.99 USD

Of the ten million bits of information our brains process each second, only fifty bits are devoted to conscious thought. Because our brains are wired to be inattentive, we often choose without thinking, acting against our own interests—what we truly want. As the former Chief Scientist of Express Scripts, a Fortune 25 healthcare company dedicated to making the use of prescription medications safer
... Read more

Blue Ocean Strategy, Expanded Edition

How to Create Uncontested Market Space and Make the Competition Irrelevant

by W. Chan Kim, Renée A. Mauborgne ...

OVER 4 MILLION COPIES SOLDWALL STREET JOURNAL AND BUSINESSWEEK BESTSELLERRECOGNIZED AS ONE OF THE MOST ICONIC AND IMPACTFUL STRATEGY BOOKS EVER WRITTENThe global phenomenon that has sold over 4 million copies, is published in a record-breaking 49 languages and is a bestseller across five continents—now updated and expanded with new content. Named by Fast Company as one of the most influential ... Read more

$23.09 USD or Free with Kobo Plus

Also available as: Audiobook

OVER 4 MILLION COPIES SOLDWALL STREET JOURNAL AND BUSINESSWEEK BESTSELLERRECOGNIZED AS ONE OF THE MOST ICONIC AND IMPACTFUL STRATEGY BOOKS EVER WRITTENThe global phenomenon that has sold over 4 million copies, is published in a record-breaking 49 languages and is a bestseller across five continents—now updated and expanded with new content. Named by Fast Company as one of the most influential
... Read more

Also available as: Audiobook
Why We Buy

The Science Of Shopping

by Paco Underhill ...

Revolutionary retail guru Paco Underhill is back with fresh observations and important lessons in this completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture.This enlightening edition includes new information on:-The latest trends in online retail—what retailers are doing right and what they’re doing wrong—and how nearly every Internet retailer from ... Read more

$15.99 USD

Revolutionary retail guru Paco Underhill is back with fresh observations and important lessons in this completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture.This enlightening edition includes new information on:-The latest trends in online retail—what retailers are doing right and what they’re doing wrong—and how nearly every Internet retailer from
... Read more
The Undercover Economist:Exposing Why the Rich Are Rich, the Poor Are Poor--and Why You Can Never Buy a Decent Used Car!

Exposing Why the Rich Are Rich, the Poor Are Poor--and Why You Can Never Buy a Decent Used Car!

by Tim Harford ...

An economist's version of The Way Things Work, this engaging volume is part field guide to economics and part expose of the economic principles lurking behind daily events, explaining everything from traffic jams to high coffee prices. The Undercover Economist is for anyone who's wondered why the gap between rich and poor nations is so great, or why they can't seem to find a decent second-hand car ... Read more

$18.99 USD

An economist's version of The Way Things Work, this engaging volume is part field guide to economics and part expose of the economic principles lurking behind daily events, explaining everything from traffic jams to high coffee prices. The Undercover Economist is for anyone who's wondered why the gap between rich and poor nations is so great, or why they can't seem to find a decent second-hand car
... Read more
Consumed: How Markets Corrupt Children, Infantilize Adults, and Swallow Citizens Whole

How Markets Corrupt Children, Infantilize Adults, and Swallow Citizens Whole

by Benjamin R. Barber ...

"Powerful and disturbing. No one who cares about the future of our public life can afford to ignore this book."—Jackson LearsA powerful sequel to Benjamin R. Barber's best-selling Jihad vs. McWorld, Consumed offers a vivid portrait of an overproducing global economy that targets children as consumers in a market where there are never enough shoppers and where the primary goal is no longer to ... Read more

$12.29 USD

"Powerful and disturbing. No one who cares about the future of our public life can afford to ignore this book."—Jackson LearsA powerful sequel to Benjamin R. Barber's best-selling Jihad vs. McWorld, Consumed offers a vivid portrait of an overproducing global economy that targets children as consumers in a market where there are never enough shoppers and where the primary goal is no longer to
... Read more
Curing Affluenza

How to Buy Less Stuff and Save the World

by Richard Denniss ...

Affluenza has not just changed the world, it has also changed the way we see the world. Short of money? Borrow some. Caught in the rain? Buy an umbrella. Thirsty? Buy a bottle of water and throw the bottle away. Our embrace of “convenience” and our acceptance of our inability to plan ahead is an entirely new way of thinking, and over the past seventy years we have built a new and different ... Read more

$16.59 USD

Affluenza has not just changed the world, it has also changed the way we see the world. Short of money? Borrow some. Caught in the rain? Buy an umbrella. Thirsty? Buy a bottle of water and throw the bottle away. Our embrace of “convenience” and our acceptance of our inability to plan ahead is an entirely new way of thinking, and over the past seventy years we have built a new and different
... Read more
Marketing Metaphoria

What Deep Metaphors Reveal About the Minds of Consumers

by Gerald Zaltman, Lindsay H. Zaltman ...

Why do advertising campaigns and new products often fail? Why do consumers feel that companies don't understand their needs? Because marketers themselves don't think deeply about consumers' innermost thoughts and feelings. Marketing Metaphoria is a groundbreaking book that reveals how to overcome this "depth deficit" and find the universal drivers of human behavior so vital to a firm's success ... Read more

$21.59 USD or Free with Kobo Plus

Why do advertising campaigns and new products often fail? Why do consumers feel that companies don't understand their needs? Because marketers themselves don't think deeply about consumers' innermost thoughts and feelings. Marketing Metaphoria is a groundbreaking book that reveals how to overcome this "depth deficit" and find the universal drivers of human behavior so vital to a firm's success
... Read more
Secrets of the Moneylab

How Behavioral Economics Can Improve Your Business

by Kay-Yut Chen, Marina Krakovsky ...

Taking the findings of behavioral economics from the cocktail party to the boardroom.Experimental economist Kay-Yut Chen leads an economics lab at Hewlett- Packard-the first of its kind at any company. His groundbreaking research into human behavior has turned into tangible results for HP. He has saved the company millions of dollars, simply by explaining why people really do the things they do. ... Read more

$14.99 USD

Also available as: Audiobook

Taking the findings of behavioral economics from the cocktail party to the boardroom.Experimental economist Kay-Yut Chen leads an economics lab at Hewlett- Packard-the first of its kind at any company. His groundbreaking research into human behavior has turned into tangible results for HP. He has saved the company millions of dollars, simply by explaining why people really do the things they do.
... Read more

Also available as: Audiobook
Bargain Fever

How to Shop in a Discounted World

by Mark Ellwood ...

When Coca-Cola offered the first retail coupon in the 1880s, customers were thrilled. But today, one in four American shoppers will buy something only if it's on sale, and almost half of all merchandise carries a promotional price. The relentless pursuit of deals has totally disrupted the relationship between buyers and sellers. In this playful, well-researched book, journalist Mark Ellwood ... Read more

$14.99 USD

When Coca-Cola offered the first retail coupon in the 1880s, customers were thrilled. But today, one in four American shoppers will buy something only if it's on sale, and almost half of all merchandise carries a promotional price. The relentless pursuit of deals has totally disrupted the relationship between buyers and sellers. In this playful, well-researched book, journalist Mark Ellwood
... Read more
The Money Illusion

by Irving Fisher ...

In economics, money illusion refers to the tendency of people to think of currency in nominal, rather than real, terms. In other words, the numerical/face value (nominal value) of money is mistaken for its purchasing power (real value). This is false, as modern fiat currencies have no inherent value and their real value is derived from their ability to be exchanged for goods and used for payment ... Read more

$1.99 USD

In economics, money illusion refers to the tendency of people to think of currency in nominal, rather than real, terms. In other words, the numerical/face value (nominal value) of money is mistaken for its purchasing power (real value). This is false, as modern fiat currencies have no inherent value and their real value is derived from their ability to be exchanged for goods and used for payment
... Read more
Watchdogs and Whistleblowers

A Reference Guide to Consumer Activism

Edited by Stephen Brobeck, Robert N. Mayer ...

This book is the most comprehensive and up-to-date source of information about ways in which consumer activism has reshaped the economic and political well-being of citizens in the United States and around the world.This all-encompassing collection of information about consumer activism and the consumer movement will provide students, public officials, business groups, and other activists with a ... Read more

$89.09 USD

This book is the most comprehensive and up-to-date source of information about ways in which consumer activism has reshaped the economic and political well-being of citizens in the United States and around the world.This all-encompassing collection of information about consumer activism and the consumer movement will provide students, public officials, business groups, and other activists with a
... Read more

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The Power of Fifty Bits

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People who read these also enjoyed

Blue Ocean Strategy, Expanded Edition

Why We Buy

The Undercover Economist:Exposing Why the Rich Are Rich, the Poor Are Poor--and Why You Can Never Buy a Decent Used Car!

Consumed: How Markets Corrupt Children, Infantilize Adults, and Swallow Citizens Whole

Curing Affluenza

Marketing Metaphoria

Secrets of the Moneylab

Bargain Fever

The Money Illusion

Watchdogs and Whistleblowers

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