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Demand-Side Sales 101

Stop Selling and Help Your Customers Make Progress

by Bob Moesta, Greg Engle, Jason Fried ...

For a lot of us, selling feels icky. Our stomachs tighten at the thought of reciting features and benefits, or pressuring customers into purchasing. It's really not our fault. We weren't taught how to sell, plus we've been sold before, leaving us with a bitter taste. Here's the truth: sales does not have to feel icky for you or your customers. In fact, with the right approach, sales can be an ... Read more

$9.99 USD or Free with Kobo Plus

For a lot of us, selling feels icky. Our stomachs tighten at the thought of reciting features and benefits, or pressuring customers into purchasing. It's really not our fault. We weren't taught how to sell, plus we've been sold before, leaving us with a bitter taste. Here's the truth: sales does not have to feel icky for you or your customers. In fact, with the right approach, sales can be an
... Read more
Learning to Build

The 5 Bedrock Skills of Innovators and Entrepreneurs

by Bob Moesta ...

If you're an innovator or entrepreneur, you challenge precedent and disrupt the status quo. You trust that the result is worth the struggle and embrace change because it could equal progress. You have blind faith. You know that success isn't reserved for the superstars, but you remain humble because failure is always a possibility. This journey of entrepreneurship and innovation shouldn't be a ... Read more

$6.99 USD or Free with Kobo Plus

If you're an innovator or entrepreneur, you challenge precedent and disrupt the status quo. You trust that the result is worth the struggle and embrace change because it could equal progress. You have blind faith. You know that success isn't reserved for the superstars, but you remain humble because failure is always a possibility. This journey of entrepreneurship and innovation shouldn't be a
... Read more
Job Moves

9 Steps for Making Progress in Your Career

by Ethan Bernstein, Michael B. Horn, Bob Moesta ...

A USA Today Bestseller“The ultimate guide to changing jobs and advancing your career." —Adam Grant, #1 New York Times bestselling author of Think Again and Hidden Potential, and host of the TED podcast WorkLifeThree innovators offer a road-tested framework for career development that helps anyone make real progress on their path when they switch jobs.Each year, an estimat... ... Read more

$14.99 USD

Also available as: Audiobook

A USA Today Bestseller“The ultimate guide to changing jobs and advancing your career." —Adam Grant, #1 New York Times bestselling author of Think Again and Hidden Potential, and host of the TED podcast WorkLifeThree innovators offer a road-tested framework for career development that helps anyone make real progress on their path when they switch jobs.Each year, an estimat...
... Read more

Also available as: Audiobook
Choosing College

How to Make Better Learning Decisions Throughout Your Life

by Michael B. Horn, Bob Moesta ...

Cut through the noise and make better college and career choicesThis book is about addressing the college-choosing problem. The rankings, metrics, analytics, college visits, and advice that we use today to help us make these decisions are out of step with the progress individual students are trying to make. They don't give students and families the information and context they need to make such a ... Read more

$15.00 USD

Also available as: Audiobook

Cut through the noise and make better college and career choicesThis book is about addressing the college-choosing problem. The rankings, metrics, analytics, college visits, and advice that we use today to help us make these decisions are out of step with the progress individual students are trying to make. They don't give students and families the information and context they need to make such a
... Read more

Also available as: Audiobook
Audiobook

Learning to Build

by Bob Moesta ...

Narrated by Lauren Anthony ...

Unabridged

4 hours 22 min

If you’re an innovator or entrepreneur, you challenge precedent and disrupt the status quo. You trust that the result is worth the struggle and embrace change because it could equal progress.You have blind faith. You know that success isn’t reserved for the superstars, but you remain humble because failure is always a possibility.This journey of entrepreneurship and innovation shouldn’t be a solo ... Read more

$14.99 USD or Free with Kobo Plus

If you’re an innovator or entrepreneur, you challenge precedent and disrupt the status quo. You trust that the result is worth the struggle and embrace change because it could equal progress.You have blind faith. You know that success isn’t reserved for the superstars, but you remain humble because failure is always a possibility.This journey of entrepreneurship and innovation shouldn’t be a solo
... Read more
Audiobook

Job Moves

9 Steps for Making Progress in Your Career

by Ethan Bernstein, Michael B. Horn, Bob Moesta ...

Narrated by Ethan Bernstein, Michael B. Horn, Adam Barr ...

Unabridged

6 hours 42 min

Three innovators offer a road-tested framework for career development that helps anyone make real progress on their path when they switch jobs.Each year, an estimated 1 billion people switch jobs worldwide. A lucky few stumble into the role of their dreams, but hundreds of millions are disappointed. What if, when looking for a job, we could make more informed choices to better select the ... Read more

$23.99 USD

Also available as: eBook

Three innovators offer a road-tested framework for career development that helps anyone make real progress on their path when they switch jobs.Each year, an estimated 1 billion people switch jobs worldwide. A lucky few stumble into the role of their dreams, but hundreds of millions are disappointed. What if, when looking for a job, we could make more informed choices to better select the
... Read more

Also available as: eBook
Audiobook

Choosing College

How to Make Better Learning Decisions Throughout Your Life

by Michael B. Horn, Bob Moesta ...

Narrated by Brian Holden ...

Unabridged

5 hours 26 min

Cut through the noise and make better college and career choicesThis book is about addressing the college-choosing problem. The rankings, metrics, analytics, college visits, and advice that we use today to help us make these decisions are out of step with the progress individual students are trying to make. They don't give students and families the information and context they need to make such a ... Read more

$19.99 USD

Also available as: eBook

Cut through the noise and make better college and career choicesThis book is about addressing the college-choosing problem. The rankings, metrics, analytics, college visits, and advice that we use today to help us make these decisions are out of step with the progress individual students are trying to make. They don't give students and families the information and context they need to make such a
... Read more

Also available as: eBook

Audiobook

Machiavelli For Women

Defend Your Worth, Grow Your Ambition, and Win the Workplace

by Stacey Vanek Smith ...

Narrated by Stacey Vanek Smith ...

Unabridged

8 hours 16 min

2022 BUSINESS/PERSONAL DEVELOPMENT AUDIE AWARD WINNER!From the NPR host of The Indicator and correspondent for Planet Money comes an “accessible, funny, clear-eyed, and practical” (Sarah Knight,New York Times bestselling author) g**uide for how women can apply the principles of 16th-century philosopher Niccolò Machiavelli to their work lives and finally shatter the glass... ... Read more

$24.99 USD

Also available as: eBook

2022 BUSINESS/PERSONAL DEVELOPMENT AUDIE AWARD WINNER!From the NPR host of The Indicator and correspondent for Planet Money comes an “accessible, funny, clear-eyed, and practical” (Sarah Knight,New York Times bestselling author) g**uide for how women can apply the principles of 16th-century philosopher Niccolò Machiavelli to their work lives and finally shatter the glass...
... Read more

Also available as: eBook
The Jobs To Be Done Playbook

Align Your Markets, Organization, and Strategy Around Customer Needs

by Jim Kalbach ...

"Jobs To Be Done is key to building successful products, and this book masterfully gives a step–by–step guide on how to put it into practice."—Melissa Perri, author of Escaping the Build TrapThese days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice–to–have, it's a strategic imperative.The ... Read more

$30.59 USD

Also available as: Audiobook

"Jobs To Be Done is key to building successful products, and this book masterfully gives a step–by–step guide on how to put it into practice."—Melissa Perri, author of Escaping the Build TrapThese days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice–to–have, it's a strategic imperative.The
... Read more

Also available as: Audiobook
Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It

by April Dunford ...

You know your product is awesome—but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn't a matter of following trends, comparing yourself to the competition or trying to attract the widest customer base.So what is it? April Dunford, positioning guru and tech exec, will enlighten you.Her new book, Obviously Awesome, ... Read more

$7.00 USD or Free with Kobo Plus

You know your product is awesome—but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn't a matter of following trends, comparing yourself to the competition or trying to attract the widest customer base.So what is it? April Dunford, positioning guru and tech exec, will enlighten you.Her new book, Obviously Awesome,
... Read more
Competing Against Luck

The Story of Innovation and Customer Choice

by Taddy Hall, Karen Dillon, David S. Duncan, Clayton M. Christensen ...

The foremost authority on innovation and growth presents a path-breaking book on business strategy every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for.How do companies know how to grow? How can they create products that they are sure customers want to buy? Can ... Read more

$14.49 USD

Also available as: Audiobook

The foremost authority on innovation and growth presents a path-breaking book on business strategy every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for.How do companies know how to grow? How can they create products that they are sure customers want to buy? Can
... Read more

Also available as: Audiobook
The Content Fuel Framework

by Melanie Deziel ...

"Marketers struggling to create engaging content will have a savior in The Content Fuel Framework. The Focus + Format approach is a simple yet highly effective way to inspire numerous rich ideas to rescue any content marketing program."--Lee Odden, CEO and Co-Founder of TopRank MarketingIn The Content Fuel Framework, trained journalist and award-winning content marketer Melanie Deziel shows you ... Read more

$9.99 USD or Free with Kobo Plus

"Marketers struggling to create engaging content will have a savior in The Content Fuel Framework. The Focus + Format approach is a simple yet highly effective way to inspire numerous rich ideas to rescue any content marketing program."--Lee Odden, CEO and Co-Founder of TopRank MarketingIn The Content Fuel Framework, trained journalist and award-winning content marketer Melanie Deziel shows you
... Read more

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Recommended For You

“bob moesta”

Demand-Side Sales 101

Learning to Build

Job Moves

Choosing College

Learning to Build

Job Moves

Choosing College

People who read these also enjoyed

Machiavelli For Women

The Jobs To Be Done Playbook

Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It

Competing Against Luck

The Content Fuel Framework

eReaders

Apps

Accessories

Shopping Cart

You're getting the VIP treatment!

Your Shopping Cart is empty

Available:

1 audiobook monthly

+ FREE 30-day trial

Available:

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“bob moesta”

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