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“bob mckercher”

Showing 1 - 12 of 12 results for “bob mckercher”
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  • Cultural Tourism

    by Hilary du Cros, Bob McKercher, Chin Ee Ong ...
    Cultural Tourism remains the only book to bridge the gap between cultural tourism and arts/heritage management. Previous editions explored how heritage and tourism goals can be integrated in a management and marketing framework to produce sustainable cultural tourism. The current edition takes this further to examine cultural tourism as it encounters the shocks and disruptions of the 21st century. ... Read more

    $73.99 USD

  • The Internet and Travel and Tourism Education

    by Bob Mckercher, Gary Williams, William Chernish ...
    Design and implement successful Web-based courses!This wide-ranging book discusses both the micro and macro aspects of using the Internet to enhance your travel and tourism curriculum. The Internet and Travel and Tourism Education offers useful insights for both novices and experienced users. With these suggestions, you can use online resources to contribute to your class objectives. The ... Read more

    $66.99 USD

  • Tourist Behaviour

    An International Perspective

    by Daisy Suk-fong Fung, Bob McKercher, Mojtaba Shahvali, Reihaneh Shahvali, Deborah Kerstetter, Ilenia Bregoli, Francesca Ceruti, Helena Reis, Antonia Correia, Lee McGinnis, Estela Marine-Roig, Salvador Anton Clavé, Giacomo Del Chiappa, Fulvio Fortezza, Marcello Atzeni, Marion Karl, Christine Reintinger, Muhammet Kesgin, Homa Hajibaba, Sara Dolnicar, Guliz Coskun-Zambak, Anita Zátori, Tingting Liu, Mimi Li, Han Shen, Hanjung Lee, Michael Campbell, Stefano Dall'Aglio, Christopher Beagley, Stephen Atkins, Tonny Tonny, Masahiro Ogawa, Taketo Naoi, Shoji Ijima ...
    Tourist Behaviour: International Perspectives provides a collection of all consumer-related topics from both theoretical and practical approaches to building and examining the theory of how consumers think and act within the context of tourism consumption. Divided in to six sections the book presents research including the themes of influence, motivation, choice and consumption and experience. ... Read more

    $123.99 USD

  • Cultural Tourism

    The Partnership Between Tourism and Cultural Heritage Management

    by bob Mckercher, hilary du cros ...
    Examine cultural tourism issues from both sides of the industry!Unique in concept and content, Cultural Tourism: The Partnership Between Tourism and Cultural Heritage Management examines the relationship between the sectors that represent opposite sides of the cultural tourism coin. While tourism professionals assess cultural assets for their profit potential, cultural heritage professionals judge ... Read more

    $89.99 USD

  • Sex and Tourism

    Journeys of Romance, Love, and Lust

    Edited by Thomas Bauer, Bob McKercher ...
    Explore the complex relationship between tourism and intimacy in this new book with a worldwide perspective!With a unique combination of academic and personal accounts, Sex and Tourism: Journeys of Romance, Love, and Lust takes you behind the scenes with motel owners, adventure travel guides, backpackers, and others working on all sides of the international tourism industry. The editors have ... Read more

    $70.99 USD

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  • Contemporary Tourism

    by Chris Cooper, C. Michael Hall ...
    The study of tourism and indeed the tourism industry is changing constantly. Contemporary Tourism: an international approach presents a new and refreshing approach to the study of tourism, considering issues such as the changing world order, destination marketing, tourism ethics and pro-poor tourism. In particular, it highlights the ongoing threats from terrorism and health scares faced by the ... Read more

    $70.99 USD

  • Strategy, HRM, and Performance

    A Contextual Approach

    by Elaine Farndale, Jaap Paauwe ...
    The book expounds the macro-level relationship between strategy, HRM, and performance, addressing important challenges that have constrained research and practice to date. Adopting a critical perspective, the first challenge is a narrow definition of 'performance' that has been largely driven by a managerialist, profit motive, with little regard for the human element. This book proposes adopting a ... Read more

    $28.99 USD

  • The Theory and Practice of Online Learning

    by Terry Anderson ...
    Series series Issues in Distance Education
    Every chapter in the widely distributed first edition has been updated, and four new chapters on current issues such as connectivism and social software innovations have been added. Essays by practitioners and scholars active in the complex, diverse, and rapidly evolving field of distance education blend scholarship and research; practical attention to the details of teaching and learning; and ... Read more

    $28.79 USD

  • Global Tourism

    Edited by William F. Theobald ...
    Pressure on national and local governments to rapidly develop their tourism potential to meet demand and produce benefits, makes it more essential than ever to plan carefully and consider the human and environmental impacts of tourism development. That is why, as Secretary-General of the World Tourism Organization, I am pleased to see the serious analysis of the problems and prospects of the ... Read more

    $110.99 USD

  • Building Successful Online Communities

    Evidence-Based Social Design

    by Robert E. Kraut, Paul Resnick, Sara Kiesler, Moira Burke, Yan Chen ...
    How insights from the social sciences, including social psychology and economics, can improve the design of online communities.Online communities are among the most popular destinations on the Internet, but not all online communities are equally successful. For every flourishing Facebook, there is a moribund Friendster—not to mention the scores of smaller social networking sites that never ... Read more

    $25.99 USD

  • Sustainable tourism management and monitoring. Destination, Business and Stakeholder Perspectives

    Destination, Business and Stakeholder Perspectives

    by Patrizia Modica ...
    This research considers how to balance core aspects of sustainable tourism using best practice management techniques. The research investigates the interplay of sustainable tourism, management, monitoring, destination life cycles, and stakeholder involvement, through a case study approach based on several international tourism destinations. NOTA DELL'EDITORE: la versione PDF di questo ebook è ... Read more

    $25.99 USD

  • The Handbook of Blended Learning

    Global Perspectives, Local Designs

    by Curtis J. Bonk, Charles R. Graham ...
    This comprehensive resource highlights the most recent practices and trends in blended learning from a global perspective and provides targeted information for specific blended learning situations. You'll find examples of learning options that combine face-to-face instruction with online learning in the workplace, more formal academic settings, and the military. Across these environments, the book ... Read more

    $12.99 USD or Free with Kobo Plus