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“bjorn bjerke”

Showing 1 - 12 of 12 results for “bjorn bjerke”
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  • Methodology for Creating Business Knowledge

    by Ingeman Arbnor, Bjorn Bjerke ...
    `Arbnor and Bjerke′s deep insight into theory construction and their honest appraisal of knowledge creation makes this edition absolutely essential for business scholars. I recommend this book to scholars in any area of business seeking a more thoughtful and useful understanding of research methodology′ - Morgan Miles, Professor of Marketing, Georgia Southern University`These are two authors on ... Read more

    $152.99 USD

  • Alternative Marketing Approaches for Entrepreneurs

    by Björn Bjerke ...
    Consumers have, to a large extent, become their own producers; they are more aware of marketing and are active in adding value to the products and experiences they want. By assessing customers as active agents rather than passive consumers, Bjoern Bjerke explores alternative ways of marketing for new businesses and social entrepreneurial ventures.This book first presents the dominant approach to ... Read more

    $42.29 USD

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  • Integrated Cost and Schedule Control in Project Management

    by Ursula Kuehn PMP, EVP ...
    The Practical, Precise, and Proven Approach to Integrated Cost and Schedule Control!This trusted project management resource, now in its second edition, includes expanded coverage of how integrated cost and schedule control works within the federal government. With the renewed emphasis on transparency in government, the processes detailed in this book are particularly relevant.Building on the ... Read more

    $35.99 USD

  • Mastering the New Media Landscape

    Embrace the Micromedia Mindset

    by Barbara Cave Henricks, Rusty Shelton ...
    The New Way to Get NoticedThe giant brands that once dominated the media landscape—Oprah, the New York Times, NPR, CNN—have seen their monopoly on public attention smashed by the Internet and now find themselves competing with individuals and brands in a sea of micromedia: websites, social media, blogs, podcasts, and more. Ace publicists and marketers Barbara Cave Henricks and Rusty Shelton show ... Read more

    $12.99 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • Innovation By Design

    Lessons from Post Box Design & Development

    by Janaki Krishnamoorthi, B. K. Chakravarthy ...
    Series series Engineering (R0)
    The book provides an in-depth knowledge on how a product is designed and developed by Product Designers. This has been achieved through a case study of one product – the Post Box. This product was chosen for the study primarily due to its simple and non-technical nature as that would make it easy for the readers to comprehend the design process. At the same time the Post Box posed all the ... Read more

    $80.09 USD

  • Practical Manual of Quality Function Deployment

    by Davide Maritan ...
    Series series Business and Management (R0)
    This book introduces into the practical application of Quality Function Deployment (QFD) beyond the famous House of Quality Matrix by presenting a fully developed example of a clear and comprehensive QFD framework. The QFD workflow is described step by step, encompassing strategic planning, customer surveys, product and service characteristics, mechanisms, parts and cost deployment, technologies, ... Read more

    $49.49 USD

  • Strengthening Information and Control Systems

    The Synergy Between Information Technology and Accounting Models

    Edited by Daniela Mancini, Renata Paola Dameri, Elisa Bonollo ...
    Series series Springer Nature Proceedings excluding Computer Science
    This book presents a collection of original research papers focused on the relationship between information technology and accounting and control models. The book discusses the importance of establishing a synergetic relationship between new information technologies (ERP, BI, web-based technology, data mining, XBRL, etc.) and new or renewed accounting models and tools (performance indicators, ... Read more

    $89.09 USD

  • Learning From World Class Manufacturers

    by M. Szwejczewski, Malcolm Jones ...
    Series series Business and Management (R0)
    Manufacturing managers are still focused on the short-term tactical issues related to their business. Strategic issues tend to receive less attention. However, manufacturing can play an important strategic role. This book helps managers consider the strategic roles their operations can play and to provide guidance as to what actions can be taken. ... Read more

    $53.99 USD

  • The Sustainable Provision of Environmental Services

    From Regulation to Innovation

    by Philipp Aerni ...
    Series series Economics and Finance (R0)
    This book addresses the ability of market-based instruments to improve the sustainable provision of environmental services. The author combines field research and insights from the multi-stakeholder dialogue at the FAO to analyze the gap between the predictions provided by theory and the corresponding outcomes in practice. In particular, the author challenges the theory behind Payments for ... Read more

    $49.49 USD

  • Sport Entrepreneurship and Innovation

    Edited by Vanessa Ratten, João J. Ferreira ...
    This book features international authors discussing the role of entrepreneurship and innovation in the sports context. It focuses on topics such as the role of entrepreneurial marketing in sport, how technological innovation has changed the way sport is played and viewed, the globalization of sport as a product and service, the new types of sports that have emerged, athlete entrepreneurs and their ... Read more

    $83.99 USD

  • People, Risk, and Security

    How to prevent your greatest asset from becoming your greatest liability

    by Lance Wright ...
    Series series Business and Management (R0)
    Lance Wright shows why business in the 21st century requires a new understanding of the intersection of risk, security, and human resource management. He argues that these areas should no longer be considered separate processes, handled by technical specialists with limited spheres of expertise. People, risk and security management should be treated as a critically important integrated business ... Read more

    $49.49 USD

  • Organizational Innovation in Public Services

    Forms and Governance

    Edited by P. Valkama, S. Bailey, A. Anttiroiko ...
    Series series Political Science and International Studies (R0)
    In the wake of the economic crisis, many public services are facing a challenging environment in which they receive less funding but are expected to deliver better services. Organisational Innovation in Public Services develops new theoretical models and analyses case studies to provide an important insight into how to modernise public services. ... Read more

    $49.49 USD