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Ethics for the Real World

Creating a Personal Code to Guide Decisions in Work and Life

by Bill Birchard, Ronald A. Howard, Clinton D. Korver ...

We often make small ethical compromises for "good" reasons: We lie to a customer because our boss asked us to. We exaggerate our accomplishments on our résumé to get an interview. Temptation blindsides us. And we make snap decisions we regret.Minor ethical lapses can seem harmless, but they instill in us a hard-to-break habit of distorted thinking. Rationalizations drown out our inner voice, and ... Read more

$25.99 USD or Free with Kobo Plus

We often make small ethical compromises for "good" reasons: We lie to a customer because our boss asked us to. We exaggerate our accomplishments on our résumé to get an interview. Temptation blindsides us. And we make snap decisions we regret.Minor ethical lapses can seem harmless, but they instill in us a hard-to-break habit of distorted thinking. Rationalizations drown out our inner voice, and
... Read more
Writing for Impact

8 Secrets from Science That Will Fire Up Your Readers’ Brains

by Bill Birchard ...

Learn the keys to energizing your writing, engaging readers, and breaking out with influence.What good will it do to skillfully craft a written argument if you lose your audience? Simple emails, formal reports, blogs, presentations, articles—they need punch to gain influence. Clear structure and logic alone won’t do. To engage readers, you need to make mentally stimulating choices in language ... Read more

$13.99 USD

Also available as: Audiobook

Learn the keys to energizing your writing, engaging readers, and breaking out with influence.What good will it do to skillfully craft a written argument if you lose your audience? Simple emails, formal reports, blogs, presentations, articles—they need punch to gain influence. Clear structure and logic alone won’t do. To engage readers, you need to make mentally stimulating choices in language
... Read more

Also available as: Audiobook
Audiobook

Writing for Impact

8 Secrets from Science That Will Fire Up Your Readers’ Brains

by Bill Birchard ...

Narrated by Bill Birchard ...

Unabridged

5 hours 56 min

Read by the author.Learn the keys to energizing your writing, engaging readers, and breaking out with influence.What good will it do to skillfully craft a written argument if you lose your audience? Simple emails, formal reports, blogs, presentations, articles—they need punch to gain influence. Clear structure and logic alone won’t do. To engage readers, you need to make mentally stimulating ... Read more

$23.99 USD

Also available as: eBook

Read by the author.Learn the keys to energizing your writing, engaging readers, and breaking out with influence.What good will it do to skillfully craft a written argument if you lose your audience? Simple emails, formal reports, blogs, presentations, articles—they need punch to gain influence. Clear structure and logic alone won’t do. To engage readers, you need to make mentally stimulating
... Read more

Also available as: eBook

A Mind For Numbers

How to Excel at Math and Science (Even If You Flunked Algebra)

by Barbara Oakley PhD ...

The companion book to COURSERA®'s wildly popular massive open online course "Learning How to Learn"Whether you are a student struggling to fulfill a math or science requirement, or you are embarking on a career change that requires a new skill set, A Mind for Numbers offers the tools you need to get a better grasp of that intimidating material. Engineering professor Barbara Oakley knows firsthand ... Read more

Was $14.99 USD Now $4.99 USD

Also available as: Audiobook

The companion book to COURSERA®'s wildly popular massive open online course "Learning How to Learn"Whether you are a student struggling to fulfill a math or science requirement, or you are embarking on a career change that requires a new skill set, A Mind for Numbers offers the tools you need to get a better grasp of that intimidating material. Engineering professor Barbara Oakley knows firsthand
... Read more

Also available as: Audiobook
Chatter

The Voice in Our Head, Why It Matters, and How to Harness It

by Ethan Kross ...

**NATIONAL BESTSELLER • An award-winning psychologist reveals the hidden power of our inner voice and shows how to harness it to combat anxiety, improve physical and mental health, and deepen our relationships with others.LONGLISTED FOR THE PORCHLIGHT BUSINESS BOOK AWARD • “A masterpiece.”—Angela Duckworth, bestselling author of Grit • Malcolm Gladwell, Susan Cain, Adam Grant, and Daniel H. Pink’s ... Read more

$12.99 USD

Also available as: Audiobook

**NATIONAL BESTSELLER • An award-winning psychologist reveals the hidden power of our inner voice and shows how to harness it to combat anxiety, improve physical and mental health, and deepen our relationships with others.LONGLISTED FOR THE PORCHLIGHT BUSINESS BOOK AWARD • “A masterpiece.”—Angela Duckworth, bestselling author of Grit • Malcolm Gladwell, Susan Cain, Adam Grant, and Daniel H. Pink’s
... Read more

Also available as: Audiobook
Make It Stick

The Science of Successful Learning

by Peter C. Brown, Henry L. Roediger III, Mark A. McDaniel ...

To most of us, learning something "the hard way" implies wasted time and effort. Good teaching, we believe, should be creatively tailored to the different learning styles of students and should use strategies that make learning easier. Make It Stick turns fashionable ideas like these on their head. Drawing on recent discoveries in cognitive psychology and other disciplines, the authors offer ... Read more

$24.49 USD

Also available as: Audiobook

To most of us, learning something "the hard way" implies wasted time and effort. Good teaching, we believe, should be creatively tailored to the different learning styles of students and should use strategies that make learning easier. Make It Stick turns fashionable ideas like these on their head. Drawing on recent discoveries in cognitive psychology and other disciplines, the authors offer
... Read more

Also available as: Audiobook
The Organized Mind

Thinking Straight in the Age of Information Overload

by Daniel J. Levitin ...

New York Times bestselling author and neuroscientist Daniel J. Levitin shifts his keen insights from your brain on music to your brain in a sea of details.The information age is drowning us with an unprecedented deluge of data. At the same time, we’re expected to make more—and faster—decisions about our lives than ever before. No wonder, then, that the average American reports frequently losing ... Read more

Was $9.99 USD Now $7.99 USD

Also available as: Audiobook

New York Times bestselling author and neuroscientist Daniel J. Levitin shifts his keen insights from your brain on music to your brain in a sea of details.The information age is drowning us with an unprecedented deluge of data. At the same time, we’re expected to make more—and faster—decisions about our lives than ever before. No wonder, then, that the average American reports frequently losing
... Read more

Also available as: Audiobook
Subliminal

How Your Unconscious Mind Rules Your Behavior (PEN Literary Award Winner)

by Leonard Mlodinow ...

**NATIONAL BESTSELLER • From the bestselling author of The Drunkard’s Walk, a startling, eye-opening examination of how the unconscious mind shapes our experience of the world.“Mlodinow plunges into the realm of the unconscious mind accompanied by the latest scientific research ... [with] plenty of his trademark humor.” —Los Angeles Times**Over the past two decades of neurological research, it has ... Read more

$6.99 USD

Also available as: Audiobook

**NATIONAL BESTSELLER • From the bestselling author of The Drunkard’s Walk, a startling, eye-opening examination of how the unconscious mind shapes our experience of the world.“Mlodinow plunges into the realm of the unconscious mind accompanied by the latest scientific research ... [with] plenty of his trademark humor.” —Los Angeles Times**Over the past two decades of neurological research, it has
... Read more

Also available as: Audiobook
The Extended Mind

The Power of Thinking Outside the Brain

by Annie Murphy Paul ...

**A New York Times Editors' ChoiceA Washington Post Best Nonfiction Book of 2021A New York Times Notable BookA bold new book reveals how we can tap the intelligence that exists beyond our brains—in our bodies, our surroundings, and our relationships**Use your head.That’s what we tell ourselves when facing a tricky problem or a difficult project. But a growing body of research indicates that we’ve ... Read more

$8.99 USD

**A New York Times Editors' ChoiceA Washington Post Best Nonfiction Book of 2021A New York Times Notable BookA bold new book reveals how we can tap the intelligence that exists beyond our brains—in our bodies, our surroundings, and our relationships**Use your head.That’s what we tell ourselves when facing a tricky problem or a difficult project. But a growing body of research indicates that we’ve
... Read more
Overcoming Dyslexia (2020 Edition)

Second Edition, Completely Revised and Updated

by Sally Shaywitz M.D., Jonathan Shaywitz MD ...

From one of the world's preeminent experts on reading and dyslexia, the most comprehensive, up-to-date, and practical book available on identifying, understanding, and overcoming reading problems--now revised to reflect the latest research and evidence-based approaches.Dyslexia is the most common learning disorder on the planet, affecting about one in five individuals, regardless of age or gender. ... Read more

$10.99 USD

From one of the world's preeminent experts on reading and dyslexia, the most comprehensive, up-to-date, and practical book available on identifying, understanding, and overcoming reading problems--now revised to reflect the latest research and evidence-based approaches.Dyslexia is the most common learning disorder on the planet, affecting about one in five individuals, regardless of age or gender.
... Read more
The Alignment Problem

Machine Learning and Human Values

by Brian Christian ...

**"If you’re going to read one book on artificial intelligence, this is the one." —Stephen Marche, New York TimesA jaw-dropping exploration of everything that goes wrong when we build AI systems and the movement to fix them.**Today’s “machine-learning” systems, trained by data, are so effective that we’ve invited them to see and hear for us—and to make decisions on our behalf. But alarm bells are ... Read more

$13.99 USD

**"If you’re going to read one book on artificial intelligence, this is the one." —Stephen Marche, New York TimesA jaw-dropping exploration of everything that goes wrong when we build AI systems and the movement to fix them.**Today’s “machine-learning” systems, trained by data, are so effective that we’ve invited them to see and hear for us—and to make decisions on our behalf. But alarm bells are
... Read more
Expressive Writing: Words that Heal

by James Pennebaker, John F. Evans ...

"Write about what keeps you awake at night."That's the advice James Pennebaker and John Evans offer in Expressive Writing: Words That Heal. This book will help you overcome the traumas and emotional upheavals that are keeping you awake. You'll resolve issues, improve your health, and build resilience.Based on nearly 30 years of scientific research, the book shows you how and when expressive ... Read more

$9.99 USD or Free with Kobo Plus

"Write about what keeps you awake at night."That's the advice James Pennebaker and John Evans offer in Expressive Writing: Words That Heal. This book will help you overcome the traumas and emotional upheavals that are keeping you awake. You'll resolve issues, improve your health, and build resilience.Based on nearly 30 years of scientific research, the book shows you how and when expressive
... Read more

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“bill birchard”

Ethics for the Real World

Writing for Impact

Writing for Impact

People who read these also enjoyed

A Mind For Numbers

Chatter

Make It Stick

The Organized Mind

Subliminal

The Extended Mind

Overcoming Dyslexia (2020 Edition)

The Alignment Problem

Expressive Writing: Words that Heal

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