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Showing 1 - 12 of 12 results for “bidit dey”
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  • Digital and Social Media Marketing

    Emerging Applications and Theoretical Development

    Edited by Nripendra P. Rana, Emma L. Slade, Ganesh P. Sahu, Hatice Kizgin, Nitish Singh, Bidit Dey, Anabel Gutierrez, Yogesh K. Dwivedi ...
    Series series Business and Management (R0)
    This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such ... Read more

    $224.09 USD

  • ICTs in Developing Countries

    Research, Practices and Policy Implications

    Edited by Bidit Dey, Karim Sorour, Raffaele Filieri ...
    Series series Business and Management (R0)
    ICTs in Developing Countries is a collection of conceptual and empirical works on the adoption and impacts of ICT use in developing societies. Bringing together a wide range of disciplines and contributors, it offers a rich examination of digital divide and ICT for development both in terms of contextual information and disciplinary perspectives. ... Read more

    $98.09 USD

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  • Global Perspectives on Educational Innovations for Emergency Situations

    Edited by Vanessa Dennen, Camille Dickson-Deane, Xun Ge, Dirk Ifenthaler, Sahana Murthy, Jennifer C. Richardson ...
    Series series Education (R0)
    This open access book focuses on making the transition from in-person, classroom education to other feasible alternative modes and methodologies to deliver education at all levels. The book presents and analyzes research questions to explore in this arena, including pedagogical issues relating to technological and infrastructure challenges, teacher professional development, issues of disparity, ... Read more

    Free

  • The Dynamics of Influencer Marketing

    A Multidisciplinary Approach

    Edited by José M. Álvarez-Monzoncillo ...
    Series series Routledge Studies in Marketing
    YouTube, Instagram, Facebook, Vimeo, Twitter, etc. have their own logics, dynamics and different audiences. This book analyses how the users of these social networks, especially those of YouTube and Instagram, become content prescribers, opinion leaders and, by extension, people of influence.What influence capacity do they have? Why are intimate or personal aspects shared with unknown people? Who ... Read more

    Free

  • Social Media: Dynamism, Issues, and Challenges

    by Ainin Sulaiman, M Muzamil Naqshbandi ...
    The social media phenomenon has vastly changed the landscape of communication around the world. Boundaries have disappeared, and now people can be easily connected for a variety of purposes. In Social Media: Dynamism, Issues, and Challenges, editors Ainin Sulaiman & M Muzamil Naqshbandi present a compilation of writings that explore the contemporary issues related to social media. The essays ... Read more

    $3.99 USD

  • Strategic Corporate Communication in the Digital Age

    Edited by Mark Anthony Camilleri ...
    Strategic Corporate Communication in the Digital Age explores how contemporary communication approaches are crossing boundaries as innovative media formats and digital transformations offer new challenges and opportunities to academia and practitioners. New technologies have empowered various organisations and their stakeholders. The digital and social media are central to the process of building ... Read more

    $86.09 USD

  • Digital Advertising

    Theory and Research

    Edited by Shelly Rodgers, Esther Thorson ...
    Digital Advertising offers a detailed and current overview of the field that draws on current research and practice by introducing key concepts, models, theories, evaluation practices, conflicts, and issues. With a balance of theory and practice, this book helps provide the tools to evaluate and understand the effects of digital advertising and promotions campaigns. New to this edition is ... Read more

    $80.99 USD

  • Construction Digitalisation

    A Capability Maturity Model for Construction Organisations

    by Douglas Aghimien, Clinton Aigbavboa, Ayodeji Oke, Wellington Thwala ...
    Series series Routledge Research Collections for Construction in Developing Countries
    This book explores construction digitalisation, particularly in developing countries. The book conceptualises a digitalisation capability maturity model that will enable construction organisations to self-assess and benchmark their digital capabilities in their quest for digital transformation.Digitalisation offers a significant solution to the age-long problems of the construction industry. ... Read more

    $64.99 USD

  • Current Trends and Issues in Internal Communication

    Theory and Practice

    Edited by Linjuan Rita Men, Ana Tkalac Verčič ...
    Series series Business and Management (R0)
    This edited book delves into important current issues and trends in internal communication from a strategic communication perspective. It presents recent research findings, theories, best practices, and cases in internal communication on a global scale. The book discusses emerging and important long-standing issues in-depth, including topics such as employee advocacy, internal social media, ... Read more

    $170.09 USD

  • Survival Guide for Early Career Researchers

    Edited by Dominika Kwasnicka, Alden Yuanhong Lai ...
    Series series Social Sciences (R0)
    Navigating research careers is often highly challenging for early career researchers (ECRs) in the social sciences. The ability to thrive in research careers is complex and requires "soft" people and management skills and resilience that often cannot be formally taught through university coursework. Written from a peer perspective, this book provides guidance and establishes emotional rapport on ... Read more

    $62.99 USD

  • The SAGE Handbook of Digital Marketing

    Edited by Annmarie Hanlon, Tracy L. Tuten ...
    Digital marketing changes the dynamics of traditional routes to market, augments conversations and facilitates the measurement of activities by organisations and consumers alike. This Handbook strives to advance the study and understanding of this domain and provides a digital marketing journey that flows from methods and methodologies. It moves from the fundamentals to the different aspects of ... Read more

    $109.79 USD

  • Transforming Higher Education Through Digitalization

    Insights, Tools, and Techniques

    Edited by S. L. Gupta, Nawal Kishor, Niraj Mishra, Sonali Mathur, Utkarsh Gupta ...
    Series series Demystifying Technologies for Computational Excellence
    Higher education is dynamic, constantly adapting to meet the requirements of students and industry. ***Transforming Higher Education Through Digitalization: Insights, Tools, and Technique***s provides insights from experienced academicians on the digitalization of education and its appropriateness for enhancing the quality of teaching in institutions of higher education.The book also provides ... Read more

    $65.99 USD