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Think Like a Marketer, Train Like an L&D Pro

Strategies to Ignite Learning

by Bianca Baumann, Mike Taylor ...

Use Marketing Strategies to Captivate and Persuade Your AudienceAt first glance, marketing and L&D may seem like an unlikely combination. But on closer inspection, both fields share two core goals: getting people’s attention and influencing their behavior. Marketing involves captivating, persuading, and creating value—all of which are key to learning design. When done well, learning design grabs ... Read more

$30.99 USD or Free with Kobo Plus

Use Marketing Strategies to Captivate and Persuade Your AudienceAt first glance, marketing and L&D may seem like an unlikely combination. But on closer inspection, both fields share two core goals: getting people’s attention and influencing their behavior. Marketing involves captivating, persuading, and creating value—all of which are key to learning design. When done well, learning design grabs
... Read more

UX Research

Practical Techniques for Designing Better Products

by Brad Nunnally, David Farkas ...

One key responsibility of product designers and UX practitioners is to conduct formal and informal research to clarify design decisions and business needs. But there’s often mystery around product research, with the feeling that you need to be a research Zen master to gather anything useful. Fact is, anyone can conduct product research. With this quick reference guide, you’ll learn a common ... Read more

$24.99 USD

Also available as: Audiobook

One key responsibility of product designers and UX practitioners is to conduct formal and informal research to clarify design decisions and business needs. But there’s often mystery around product research, with the feeling that you need to be a research Zen master to gather anything useful. Fact is, anyone can conduct product research. With this quick reference guide, you’ll learn a common
... Read more

Also available as: Audiobook
Design Thinking for Training and Development

Creating Learning Journeys That Get Results

by Laura Fletcher, Sharon Boller ...

Better Learning Solutions Through Better Learning ExperiencesWhen training and development initiatives treat learning as something that occurs as a one-time event, the learner and the business suffer. Using design thinking can help talent development professionals ensure learning sticks to drive improved performance.Design Thinking for Training and Development offers a primer on design thinking, a ... Read more

$20.19 USD or Free with Kobo Plus

Better Learning Solutions Through Better Learning ExperiencesWhen training and development initiatives treat learning as something that occurs as a one-time event, the learner and the business suffer. Using design thinking can help talent development professionals ensure learning sticks to drive improved performance.Design Thinking for Training and Development offers a primer on design thinking, a
... Read more
Zombie Scrum Survival Guide

by Johannes Schartau, Christiaan Verwijs, Barry Overeem ...

Series series The Professional Scrum Series
Escape “Zombie Scrum” and Get Real Value from Agile!“Professional Scrum and Zombie Scrum are mortal enemies in eternal combat. If you relax your guard, Zombie Scrum comes back. This guide helps you stay on your guard, providing very practical tips for identifying when you have become a Zombie and how to stop this from happening. A must-have for any Zombie Scrum hunter.”--Dave West, CEO, Scrum.org ... Read more

$34.19 USD

Escape “Zombie Scrum” and Get Real Value from Agile!“Professional Scrum and Zombie Scrum are mortal enemies in eternal combat. If you relax your guard, Zombie Scrum comes back. This guide helps you stay on your guard, providing very practical tips for identifying when you have become a Zombie and how to stop this from happening. A must-have for any Zombie Scrum hunter.”--Dave West, CEO, Scrum.org
... Read more
Handbook of Usability Testing

How to Plan, Design, and Conduct Effective Tests

by Jeffrey Rubin, Dana Chisnell ...

Whether it's software, a cell phone, or a refrigerator, your customer wants - no, expects - your product to be easy to use. This fully revised handbook provides clear, step-by-step guidelines to help you test your product for usability. Completely updated with current industry best practices, it can give you that all-important marketplace advantage: products that perform the way users expect. You ... Read more

$38.00 USD

Whether it's software, a cell phone, or a refrigerator, your customer wants - no, expects - your product to be easy to use. This fully revised handbook provides clear, step-by-step guidelines to help you test your product for usability. Completely updated with current industry best practices, it can give you that all-important marketplace advantage: products that perform the way users expect. You
... Read more
Product Management for UX People

From Designing to Thriving in a Product World

by Christian Crumlish ...

"This is the book to read if you're thinking of a career transition from UX to product." —Ellen Chisa, Founder in Residence, Boldstart VenturesUser experience designers and researchers are wrestling with product management—as a peer discipline, a job title, a future career—or simply wondering exactly what it entails. In Product Management for UX People, Christian Crumlish demystifies product ... Read more

$40.99 USD

"This is the book to read if you're thinking of a career transition from UX to product." —Ellen Chisa, Founder in Residence, Boldstart VenturesUser experience designers and researchers are wrestling with product management—as a peer discipline, a job title, a future career—or simply wondering exactly what it entails. In Product Management for UX People, Christian Crumlish demystifies product
... Read more
Agile HR

Deliver Value in a Changing World of Work

by Natal Dank, Riina Hellström ...

In the new world of work, agility is a business imperative. Agile HR is a practical guide written specifically for people professionals on how the HR function can develop agile processes and practices that save time, boost performance and support overall business goals.From small tech start-ups or large traditional companies, organizations need to be fast, flexible and digitally empowered to ... Read more

$41.99 USD

In the new world of work, agility is a business imperative. Agile HR is a practical guide written specifically for people professionals on how the HR function can develop agile processes and practices that save time, boost performance and support overall business goals.From small tech start-ups or large traditional companies, organizations need to be fast, flexible and digitally empowered to
... Read more
The Really Useful eLearning Instruction Manual

Your toolkit for putting elearning into practice

by Rob Hubbard ...

Technology has revolutionised every aspect of our lives and how we learn is no exception. The trouble is; the range of elearning technologies and the options available can seem bewildering. Even those who are highly experienced in one aspect of elearning will lack knowledge in some other areas. Wouldn’t it be great if you could access the hard-won knowledge, practical guidance and helpful tips of ... Read more

$26.00 USD

Technology has revolutionised every aspect of our lives and how we learn is no exception. The trouble is; the range of elearning technologies and the options available can seem bewildering. Even those who are highly experienced in one aspect of elearning will lack knowledge in some other areas. Wouldn’t it be great if you could access the hard-won knowledge, practical guidance and helpful tips of
... Read more
Digital Marketing Analytics

Making Sense of Consumer Data in a Digital World

by Chuck Hemann, Ken Burbary ...

Series series Que Biz-Tech
Distill Maximum Value from Your Digital Data! Do It Now!Why hasn’t all that data delivered a whopping competitive advantage? Because you’ve barely begun to use it, that’s why! Good news: neither have your competitors. It’s hard! But digital marketing analytics is 100% doable, it offers colossal opportunities, and all of the data is accessible to you. Chuck Hemann and Ken Burbary will help you chop ... Read more

$27.39 USD

Distill Maximum Value from Your Digital Data! Do It Now!Why hasn’t all that data delivered a whopping competitive advantage? Because you’ve barely begun to use it, that’s why! Good news: neither have your competitors. It’s hard! But digital marketing analytics is 100% doable, it offers colossal opportunities, and all of the data is accessible to you. Chuck Hemann and Ken Burbary will help you chop
... Read more
Agile for Instructional Designers

Iterative Project Management to Achieve Results

by Megan Torrance ...

Discover Agile for Better Instructional DesignTo serve business needs amid greater volatility and uncertainty in the workplace, learning and development professionals need project management methods that can keep up. Enter Agile.Popular in the software development space as an approach to project management, Agile when applied to instructional design provides a framework for adapting to change as ... Read more

$21.99 USD or Free with Kobo Plus

Discover Agile for Better Instructional DesignTo serve business needs amid greater volatility and uncertainty in the workplace, learning and development professionals need project management methods that can keep up. Enter Agile.Popular in the software development space as an approach to project management, Agile when applied to instructional design provides a framework for adapting to change as
... Read more
The Modern Learning Ecosystem

A New L&D Mindset for the Ever-Changing Workplace

by JD Dillon ...

Reimagine the Role of L&D in the Modern WorkplaceHow can we possibly keep up? This question is front and center in today’s workplace thanks to the downright ridiculous pace of change. There’s a never-ending stream of new processes, regulations, products, and technologies with which employees must contend. And in the middle of everything—between executives, stakeholders, managers, IT, subject ... Read more

$25.99 USD or Free with Kobo Plus

Reimagine the Role of L&D in the Modern WorkplaceHow can we possibly keep up? This question is front and center in today’s workplace thanks to the downright ridiculous pace of change. There’s a never-ending stream of new processes, regulations, products, and technologies with which employees must contend. And in the middle of everything—between executives, stakeholders, managers, IT, subject
... Read more
Mentoring Programs That Work

by Jenn Labin ...

Amazing Benefits, Unique RisksA stellar mentor can change the trajectory of a career. And an enduring mentoring program can become an organization’s most powerful talent development tool. But fixing a “broken” mentoring program or developing a new program from scratch requires a unique process, not a standard training methodology.Over the course of her career, seasoned program development ... Read more

$23.99 USD or Free with Kobo Plus

Amazing Benefits, Unique RisksA stellar mentor can change the trajectory of a career. And an enduring mentoring program can become an organization’s most powerful talent development tool. But fixing a “broken” mentoring program or developing a new program from scratch requires a unique process, not a standard training methodology.Over the course of her career, seasoned program development
... Read more

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Think Like a Marketer, Train Like an L&D Pro

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UX Research

Design Thinking for Training and Development

Zombie Scrum Survival Guide

Handbook of Usability Testing

Product Management for UX People

Agile HR

The Really Useful eLearning Instruction Manual

Digital Marketing Analytics

Agile for Instructional Designers

The Modern Learning Ecosystem

Mentoring Programs That Work

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