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Showing 1 - 12 of 12 results for “bhaskar basu”
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  • Data Analytics for Decision Making towards Business Excellence

    Through the Lens of Retail and Financial Services

    Edited by Bhaskar Basu, Jitendra Kumar Jha, Indrajit Mukherjee, Raghu Nandan Sengupta ...
    Series series Operations Research (R0)
    This edited volume collates discussions on latest challenges, opportunities, trends and practices applicable to two major business sectors -- retail and financial services -- and chapters are segregated accordingly. It explores how these sectors are increasingly becoming data-intensive, and how ways of handling, manipulating, exploiting and evaluating data continues to change in this era of big ... Read more

    $179.99 USD

  • Sports Management in an Uncertain Environment

    Edited by Bhaskar Basu, Michel Desbordes, Soumya Sarkar ...
    Series series Economics and Finance (R0)
    This edited book delves into several aspects of sports and sports management from a vantage of uncertainty and turbulence unleashed initially by COVID-19. The book, divided into three broad sections, deals in strategy and governance of sports organizations, use and evolution of technology in sports, and sports consumption and media. It starts from the backdrop of how sport assumed a new-found ... Read more

    $125.99 USD

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  • Exploring Public Relations and Management Communication

    by Ralph Tench, Stephen Waddington ...
    Develop a clear understanding of the concepts and best practices in public relationsExploring Public Relations and Management Communication, 5th Edition by Tench and Waddington is the definitive text on public relations. Blending theory with real-life applications. this book offers critical analysis with updated case studies, exercises and discussion questions that provide you with a holistic ... Read more

    $35.29 USD

  • Routledge Handbook of Sports Sponsorship

    Successful Strategies

    by Alain Ferrand, Luiggino Torrigiani, Andreu Camps i Povill ...
    Translated by Pierre-François Lalonde, Elizabeth Christopherson ...
    The Routledge Handbook of Sports Sponsorship provides a comprehensive guide to the successful management of sport sponsorship. From the development of an appropriate strategy to the implementation of the sponsorship operation through to post-event analysis, this book offers an authoritative reference for large and small events.The text also provides an accessible review of the legal issues ... Read more

    $115.99 USD

  • Managing High Performance Sport

    Edited by Popi Sotiriadou, Veerle De Bosscher ...
    Series series Foundations of Sport Management
    How can managers design and implement effective high performance programmes in sport?What are the key challenges in managing elite athletes, sports people and teams?This is the first book to provide a comprehensive introduction to management practice, process and policy in elite and high performance sport (HPS). Drawing on real-world case-studies of elite sport around the world, the book shows a ... Read more

    $77.99 USD

  • When Sport Meets Business

    Capabilities, Challenges, Critiques

    Edited by Ulrik Wagner, Klaus Nielsen, Rasmus K. Storm ...
    Written by European professors and focusing on the specificities of European sport, When Sport Meets Business analyses the growing commercialisation of professional sport in recent years and explains how it has developed into a major global industry.Structured into four sections, the book covers the key issues in the Business of professional sport:The New Sport Environment – Analysing the ... Read more

    $78.29 USD

  • The Inclusion Imperative

    How Real Inclusion Creates Better Business and Builds Better Societies

    by Stephen Frost ...
    The Inclusion Imperative showcases the inspiring commitment to inclusion the London Olympic and Paralympic Games' organizing committee espoused, and details the techniques and frameworks that enabled it to truly deliver a 'Games for everyone' at London 2012. Diversity and inclusion expert, Stephen Frost, challenges preconceived ideas and strives to inspire professionals to tackle inclusion in ... Read more

    $35.09 USD

  • Olympic Marketing

    by Alain Ferrand, Jean-Loup Chappelet, Benoit Seguin ...
    The Olympic Games have become the definitive sports event, with an unparalleled global reach and a remarkably diverse constituency of stakeholders, from the IOC and International Federations to athletes, sponsors and fans. It has been estimated, for example, that 3.6 billion people (about half of the world population) watched at least one minute of the Beijing Games in 2008 on television. The ... Read more

    $65.99 USD

  • Routledge Handbook of Sport and Corporate Social Responsibility

    Edited by Juan Luis Paramio Salcines, Kathy Babiak, Geoff Walters ...
    Series series Foundations of Sport Management
    As the role of sport in society becomes ever more prominent and as sports organisations become increasingly influential members of the global community, so it has become more important than ever for sport to consider its wider social responsibilities.The Routledge Handbook of Sport and Corporate Social Responsibility is the first book to offer a comprehensive survey of theories and concepts of CSR ... Read more

    $91.99 USD

  • Sport Public Relations and Communication

    by Maria Hopwood, James Skinner, Paul J. Kitchin ...
    Series series Routledge Sports Marketing Series
    An increasingly important element of sport business is the management of the myriad of relationships in which sport entities are involved. It is the relationship management aspect of sport which is the unique focus of this book. Sport Public Relations and Communication discusses and reformulates the principles of public relations and communications by demonstrating how they can be successfully ... Read more

    $76.99 USD

  • Human Resource Management for the Event Industry

    by Lynn Van Der Wagen, Lauren White ...
    Series series Events Management
    Human Resource Management for Events still remains the only text to introduce students to the unique application of HR principles in the context of a highly complex event environment. Linking theory, research and application it looks at the purpose and processes of managing such a sizable & varied workforce in a highly pressured environment through the differing and various types of events from ... Read more

    $87.99 USD

  • The Digital World of Sport

    The Impact of Emerging Media on Sports News, Information and Journalism

    by Sam Duncan ...
    This book is about how new media, and in particular, digital and social media, has changed the world of sports forever. The way fans receive information, communicate and form communities now predominantly lives online.But perhaps even more significant is the evolution of the sports media industry, where digital media has impacted the broader media industry, stimulated new media organisations, ... Read more

    $28.99 USD or Free with Kobo Plus