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“beth e barnes”

Showing 1 - 12 of 12 results for “beth e barnes”
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  • Advertising Account Planning

    New Strategies in the Digital Landscape

    by Kelli S. Boling, Carol J. Pardun, Sheri J. Broyles, Beth E. Barnes ...
    Advertising Account Planning in the Digital Media Landscape is every student and future advertising professionals' guide to contemporary research and implementation strategies for today's most successful campaigns.From data analytics to building a creative brief, this book systematically covers the tools and skills needed to be a successful advertising account planner.The second edition builds on ... Read more

    $28.29 USD

  • Building Customer-brand Relationships

    by Don E. Schultz, Beth E. Barnes, Heidi F. Schultz, Marian Azzaro ...
    Almost every advertising, promotion, or marketing communications textbook is based on an inside-out approach, focusing on what the marketer wants to communicate to customers and prospects. This text takes a different view - that the marketer and the customer build the ongoing brand value together. Rather than the marketer trying to 'sell', the role of the marketer is to help customer buy. To do ... Read more

    $87.99 USD

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  • The Hacking of the American Mind

    The Science Behind the Corporate Takeover of Our Bodies and Brains

    by Robert H. Lustig ...
    **"Explores how industry has manipulated our most deep-seated survival instincts."—David Perlmutter, MD, Author, #1 New York Times bestseller, Grain Brain and Brain MakerThe New York Times–bestselling author of Fat Chance reveals the corporate scheme to sell pleasure, driving the international epidemic of addiction, depression, and chronic disease.**While researching the toxic and addictive ... Read more

    $11.99 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • The Marketing Gurus

    Lessons from the Best Marketing Books of All Time

    by Chris Murray, Soundview Executive Book Summaries Eds. ...
    Indispensable summaries of the best marketing books of our timeSince 1978, Soundview Executive Book Summaries has offered its subscribers condensed versions of the best business books published each year. Focused, insightful, and practical, Soundview’s summaries have been acclaimed as the definitive selection service for the sophisticated business book reader.Now Soundview is bringing together ... Read more

    $4.99 USD

  • Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value

    by Harry Macdivitt, Mike Wilkinson ...
    A Groundbreaking Pricing Model for the New Business LandscapeWhy would any customer choose Brand X over Brand Y, regardless of price? In a word: Value.When customers feel they are getting good value from your product or service, they are more than happy to pay more—which is good news for you and your business. Even in today’s global market—with its aggressive competitors, low-cost commodities, ... Read more

    $35.99 USD

  • Chief Culture Officer

    How to Create a Living, Breathing Corporation

    by Grant McCracken ...
    Trenchantly on point and bursting with insight, anthropologist Grant McCracken shows American corporations how keeping a finger on the pulse of contemporary cultural trends can change their business practices for the better -- and ahead of the curve.Levi-Strauss, the jeans and apparel maker, missed out on the hip-hop trend. They didn't realize that those kids in baggy jeans represented a whole new ... Read more

    $11.99 USD

  • Unusually Effective: 25 Unusual yet Effective Social Media Marketing Strategies for Creating an Irresistible brand, Ultimate Business Growth and Massive Profits

    by Akshay Desai ...
    An Absolutely No-Fluff guide to Unusual Social Media Marketing StrategiesYou have always wondered how some companies have made it big on social media and if you could do the same??Imagine if you could get your hands on all the behind-the-scene tactics employed by the successful brands..well, you don't have to imagine anymore...here's the answer;Unusually Effective: 25 Unusual yet Effective Social ... Read more

    Free

  • Customer Satisfaction Surveys - A Practical Guide To Making Them Work

    From www.infoquestcrm.co.uk

    by John Coldwell ...
    Most mid- to large businesses have to undertake regular customer satisfaction surveys because their quality procedures say so.  This book is designed to help these organisations turn what is seen by many as a 'task' into a very profitable exercise - listening to the feedback from the organisation's most valuable asset - their customers - and then taking action.  The authors have been conducting ... Read more

    Free

  • Marketing and experiential consumption

    by Claire Roederer ...
    Series series Societing
    Dimensions of experience as a key to successful experiential strategiesFirst discussed in the seminal articles by Holbrook and Hirschman, the experiential approach attempts to understand individuals’ reactions when they consume, with the idea that we seek to enjoy consumption experiences for the pleasure, the emotions and sensations they give us. This led to the notion of experiential marketing, ... Read more

    $17.99 USD

  • The HR Guidebook for Small Businesses

    by Elaine Yin-Tantouri ...
    Many small businesses need direction in human resources management. Small businesses generally are not large enough to hire their own Human Resources Manager, but are still in need of human resource information and tools. In some cases with smaller companies, this responsibility is the burden of the owner, a "senior" staff member who is not trained in Human Resources (HR) or in a worst case ... Read more

    $9.99 USD or Free with Kobo Plus

  • Marketers HATE Him - Insider Reveals Secret to 2365 Pinterest Visitors per Month

    by Ergoprime ...
    Pinterest Marketers HATE Me, because I am breaking ALL Rules and reveal the Secret of ALL successful Power Pinners.This e-Book will change your life FOREVER. Learn how I get 2365 Visitors from Pinterest on my Website EVERY month with 1 HOUR of work per DAY.Copy my Strategy!You will learn following secrets:Why Pinterest is NOT a Social NetworkWhy Nobody Sees Your Pins<l... ... Read more

    $10.00 USD or Free with Kobo Plus

  • Background Check: Skip Trace Secrets Series

    by Valerie McGilvrey ...
    Leave no stone unturned. -EuripidesFor hiring employees, land lords, lovers and protective parents.Finally, a comprehensive how-to instruction manual for doing extensive deep search background checks that will take you on the road to revealing the truth using methods to make sure you are hiring the right person for the job, checking out a potential renter or the perfect mate.Including The ... Read more

    $14.99 USD or Free with Kobo Plus