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“bertrand moingeon”

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  • Corporate and Organizational Identities

    Integrating Strategy, Marketing, Communication and Organizational Perspective

    Edited by Bertrand Moingeon, Guillaume Soenen ...
    This edited book is devoted to an issue of increasing importance in management theory and practice-organizational identity. The concept of organizational identity has received attention in many disciplines such as strategic management, marketing, communication and public relations and organization theory. In practice a number of consultancy firms h ... Read more

    $79.99 USD