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Top Series in United States

Showing 1 - 8 of 8 results for “bernd schmitt”
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  • Happy Customers Everywhere

    How Your Business Can Profit from the Insights of Positive Psychology

    by Bernd Schmitt, Glenn van Zutphen ...
    Every business knows that the best customer is a happy customer. They return again and again, bring their friends and family, and deliver tons of free advertising via word of mouth and social media. But in order to grow that loyal base, you must be keenly aware of your customers' needs and preferences. Drawing on the latest research in the exploding field of positive psychology, Columbia Business ... Read more

    $12.99 USD or Free with Kobo Plus

    Also available as: Audiobook

    Also available as: Audiobook

  • A Concise History of Albania

    by Bernd J. Fischer, Oliver Jens Schmitt ...
    Series series Cambridge Concise Histories
    A Concise History of Albania charts the history of Albania and its people, within their Balkan and European contexts. It shows the country's journey from its ancient past, still shrouded in mystery and controversy, through its difficult transition from a particularly brutal form of communism to an evolving form of democracy and a market economy. Bernd Fischer and Oliver Schmitt challenge some of ... Read more

    $28.69 USD

  • Experiential Marketing

    How to Get Customers to Sense, Feel, Think, Act, Relate

    by Bernd H. Schmitt ...
    Engaging, enlightening, provocative, and sensational are the words people use to describe compelling experiences and these words also describe this extraordinary book by Bernd Schmitt.Moving beyond traditional "features-and-benefits" marketing, Schmitt presents a revolutionary approach to marketing for the branding and information age. Schmitt shows how managers can create holistic experiences for ... Read more

    $14.99 USD

  • Marketing Aesthetics

    The Strategic Management of Brands, Identity, and Image

    by Alex Simonson, Bernd H. Schmitt ...
    There is no way to mistake the ubiquitous trademarked Coca-Cola bottle, or the stylish ads for Absolut Vodka with any of their competitors. How have these companies created this irresistible appeal for their brands? How have they sustained a competitive edge through aesthetics?Bernd Schmitt and Alex Simonson, two leading experts in the emerging field of identity management, offer clear guidelines ... Read more

    $15.99 USD

  • Build Your Own Garage

    Blueprints and Tools to Unleash Your Company's Hidden Creativity

    by Bernd H. Schmitt, Laura Brown ...
    Is your company all bizz -- filled with professional managers, accountants, and financial planners who produce "smooth operations" but offer no customer savvy or soul? Or is it all buzz -- filled with talk, hype, and the brainstorming of half-cooked ideas that often lead nowhere?To capture the best of these dichotomous worlds, creativity expert Bernd H. Schmitt and accomplished business writer ... Read more

    $18.99 USD

  • Audiobook

    Big Think Strategy

    How to Leverage Bold Ideas and Leave Small Thinking Behind

    by Bernd H. Schmitt ...
    Narrated by Sean Pratt ...

    Unabridged

    4 hours 32 min

    How did Apple rebound from a decade-long slump? By creating a product, the iPod, that transformed not just the company, but the entire music industry. How did Whole Foods turn itself into a supermarket empire? By challenging the sacred cows of the food business. And how did Dove differentiate its line of beauty products? By creating the concept of "real beauty".In Big Think Strategy, Bernd Schmitt ... Read more

    $24.98 USD

  • Audiobook

    Happy Customers Everywhere

    How Your Business Can Profit from the Insights of Positive Psychology

    by Bernd H. Schmitt ...
    Narrated by Walter Dixon ...

    Unabridged

    6 hours 40 min

    EXPERIENTIAL MARKETING GURU BERND SCHMITT SHOWS MARKETERS AND BRAND MANAGERS HOW TO HARNESS THE POWER OF CUSTOMER HAPPINESSEvery business knows that the best customer is a happy customer. They return again and again, bring their friends and family, and deliver tons of free advertising via word of mouth and social media. But in order to grow that loyal base, you must be keenly aware of your ... Read more

    $34.98 USD

    Also available as: eBook

    Also available as: eBook

  • The Psychology of the Asian Consumer

    Edited by Bernd Schmitt, Leonard Lee ...
    Why is it important to conduct research on the psychology of the Asian consumer? What research themes have already emerged? What are the relevant theories and practical applications based on this research? These are some of the questions and issues addressed in this unique book. With chapters written by experts in their field, The Psychology of the Asian Consumer highlights how consumer psychology ... Read more

    $89.99 USD