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“bernard k winter”

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  • Engineering the Thud: Psychoacoustics in Automotive Manufacturing Design

    Resonance, Perception, and Consumer Trust in Global Automotive Production, 1950–2020

    by Bernard K. Winter ...
    When you close the door of a luxury sedan, the resulting deep, satisfying thud feels like an absolute guarantee of safety and superior craftsmanship. But that precise sound is entirely artificial, engineered over thousands of hours. Before the 1980s, car doors sounded like cheap tin cans snapping shut. As safety regulations increased, manufacturers realized that consumers did not judge safety by ... Read more

    $5.99 USD