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Start-Ups and the Mobilization of Social Interactions

by Franck Barès, Bernard Cova, Anicet Nemani ...

With this book comes a message that the authors have for management and entrepreneurship experts around the world. Beyond the myth of the ‘start-up nation’, ‘hypergrowth’, and speculation on future business value, there exists an alternative form of entrepreneurship that young entrepreneurs are embracing. They call it “entrepreneurial activism” and its philosophy is “community first, start-up ... Read more

$24.99 USD

With this book comes a message that the authors have for management and entrepreneurship experts around the world. Beyond the myth of the ‘start-up nation’, ‘hypergrowth’, and speculation on future business value, there exists an alternative form of entrepreneurship that young entrepreneurs are embracing. They call it “entrepreneurial activism” and its philosophy is “community first, start-up
... Read more
Consumer Tribes

by Bernard Cova, Robert Kozinets, Avi Shankar ...

Marketing and consumer research has traditionally conceptualized consumers as individuals- who exercise choice in the marketplace as individuals not as a class or a group. However an important new perspective is now emerging that rejects the individualistic view and focuses on the reality that human life is essentially social, and that who we are is an inherently social phenomenon. It is the ... Read more

$70.99 USD

Marketing and consumer research has traditionally conceptualized consumers as individuals- who exercise choice in the marketplace as individuals not as a class or a group. However an important new perspective is now emerging that rejects the individualistic view and focuses on the reality that human life is essentially social, and that who we are is an inherently social phenomenon. It is the
... Read more
Consuming Experience

Edited by Antonella Caru, Bernard Cova ...

This book covers the ‘hot topic’ of the experiential consumption in an accessible manner and from a unique industry perspective which is not used in any other book. It highlights the idea that an experience is not something that can be readily managed by firms and is not limited to the market: an individual’s daily life is made up of consuming experiences that can occur with or without a market ... Read more

$77.99 USD

This book covers the ‘hot topic’ of the experiential consumption in an accessible manner and from a unique industry perspective which is not used in any other book. It highlights the idea that an experience is not something that can be readily managed by firms and is not limited to the market: an individual’s daily life is made up of consuming experiences that can occur with or without a market
... Read more

Change by Design

How Design Thinking Transforms Organizations and Inspires Innovation

by Tim Brown ...

In Change by Design, Tim Brown, CEO of IDEO, the celebrated innovation and design firm, shows how the techniques and strategies of design belong at every level of business. Change by Design is not a book by designers for designers; this is a book for creative leaders who seek to infuse design thinking into every level of an organization, product, or service to drive new alternatives for business ... Read more

$20.99 USD

Also available as: Audiobook

In Change by Design, Tim Brown, CEO of IDEO, the celebrated innovation and design firm, shows how the techniques and strategies of design belong at every level of business. Change by Design is not a book by designers for designers; this is a book for creative leaders who seek to infuse design thinking into every level of an organization, product, or service to drive new alternatives for business
... Read more

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Status and Culture

How Our Desire for Social Rank Creates Taste, Identity, Art, Fashion, and Constant Change

by W. David Marx ...

**"Subtly altered how I see the world." —Michelle Goldberg, New York Times“[Status and Culture] consistently posits theories I'd never previously considered that instantly feel obvious.” —Chuck Klosterman, author of The Nineties“Why are you the way that you are? Status and Culture explains nearly everything about the things you choose to be—and how the society we live in takes shape in the process ... Read more

Was $14.99 USD Now $9.99 USD

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**"Subtly altered how I see the world." —Michelle Goldberg, New York Times“[Status and Culture] consistently posits theories I'd never previously considered that instantly feel obvious.” —Chuck Klosterman, author of The Nineties“Why are you the way that you are? Status and Culture explains nearly everything about the things you choose to be—and how the society we live in takes shape in the process
... Read more

Also available as: Audiobook
Eating the Big Fish

How Challenger Brands Can Compete Against Brand Leaders

by Adam Morgan ...

EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and ExpandedThe second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead.It contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has ... Read more

$22.00 USD

Also available as: Audiobook

EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and ExpandedThe second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead.It contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has
... Read more

Also available as: Audiobook
The Consumer Society Reader

Edited by Juliet Schor, Douglas B. Holt ...

The Consumer Society Reader features a range of key works on the nature and evolution of consumer society. Included here is much-discussed work by leading critics such as Jean Baudrillard, Susan Bordo, Dick Hebdige, bell hooks, and Janice Radway. Also included is a full range of classics, such as Frankfurt School writers Adorno and Horkheimer on the Culture Industry; Thorstein Veblen's oft-cited ... Read more

$17.99 USD or Free with Kobo Plus

The Consumer Society Reader features a range of key works on the nature and evolution of consumer society. Included here is much-discussed work by leading critics such as Jean Baudrillard, Susan Bordo, Dick Hebdige, bell hooks, and Janice Radway. Also included is a full range of classics, such as Frankfurt School writers Adorno and Horkheimer on the Culture Industry; Thorstein Veblen's oft-cited
... Read more
Emotional Branding

The New Paradigm for Connecting Brands to People

by Marc Gobe ...

Emotional Branding is the best selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people. The 10 Commandments of Emotional Branding” have become a new benchmark for marketing and creative professionals, emotional branding has become a coined term by many top industry experts to express the new dynamic that exists now between ... Read more

$13.99 USD

Emotional Branding is the best selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people. The 10 Commandments of Emotional Branding” have become a new benchmark for marketing and creative professionals, emotional branding has become a coined term by many top industry experts to express the new dynamic that exists now between
... Read more
Re-Authoring the World

The Narrative Lens and Practices for Organisations, Communities and Individuals

by Chené Swart ...

Re-authoring the World: The Narrative Lens and Practices for Organisations, Communities and Individuals, invites readers to a transformational way of being in the world. It translates the Narrative Therapy approach and practices for people outside the therapeutic context that are interested in shifting the stories of their own lives as well as the communities and organisations that they work in ... Read more

$9.99 USD or Free with Kobo Plus

Re-authoring the World: The Narrative Lens and Practices for Organisations, Communities and Individuals, invites readers to a transformational way of being in the world. It translates the Narrative Therapy approach and practices for people outside the therapeutic context that are interested in shifting the stories of their own lives as well as the communities and organisations that they work in
... Read more
Cognitive Surplus

How Technology Makes Consumers into Collaborators

by Clay Shirky ...

The author of the breakout hit Here Comes Everybody reveals how new technology is changing us for the better.In his bestselling Here Comes Everybody, Internet guru Clay Shirky provided readers with a much-needed primer for the digital age. Now, with Cognitive Surplus, he reveals how new digital technology is unleashing a torrent of creative production that will transform our world. For the first ... Read more

$9.99 USD

The author of the breakout hit Here Comes Everybody reveals how new technology is changing us for the better.In his bestselling Here Comes Everybody, Internet guru Clay Shirky provided readers with a much-needed primer for the digital age. Now, with Cognitive Surplus, he reveals how new digital technology is unleashing a torrent of creative production that will transform our world. For the first
... Read more
Hip Hop Dance

Meanings and Messages

by Carla Stalling Huntington ...

Tracing the African American dance from the Diaspora to the dance floor, this book covers a social history germane not only to the African American experience, but also to the global experience of laborers who learn lessons from hip hop dance. Examining hip hop dance as text, as commentary, and as a function of identity construction within the confines of consumerism, the book draws on popular ... Read more

$16.99 USD

Tracing the African American dance from the Diaspora to the dance floor, this book covers a social history germane not only to the African American experience, but also to the global experience of laborers who learn lessons from hip hop dance. Examining hip hop dance as text, as commentary, and as a function of identity construction within the confines of consumerism, the book draws on popular
... Read more
Design and Ethics

Reflections on Practice

Edited by Emma Felton, Oksana Zelenko, Suzi Vaughan ...

The value of design for contributing to environmental solutions and a sustainable future is increasingly recognised. It spans many spheres of everyday life, and the ethical dimension of design practice that considers environmental, social and economic sustainability is compelling.Approaches to design recognise design as a practice that can transform human experience and understanding, expanding ... Read more

$57.99 USD

The value of design for contributing to environmental solutions and a sustainable future is increasingly recognised. It spans many spheres of everyday life, and the ethical dimension of design practice that considers environmental, social and economic sustainability is compelling.Approaches to design recognise design as a practice that can transform human experience and understanding, expanding
... Read more

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Start-Ups and the Mobilization of Social Interactions

Consumer Tribes

Consuming Experience

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Change by Design

Status and Culture

Eating the Big Fish

The Consumer Society Reader

Emotional Branding

Re-Authoring the World

Cognitive Surplus

Hip Hop Dance

Design and Ethics

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