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Canadian Sport Marketing

by Norm O'Reilly, Benoit Seguin, Gashaw Abeza, Michael L. Naraine ...

The rapid professionalization of marketing in the sport industry has helped vault the business of sport into the upper echelons of the economy. Innovative, effective, timely, and culturally sensitive marketing allows sport managers to vie for consumer attention in an ever-expanding marketplace of competitors.Canadian Sport Marketing, Third Edition, brings to life the fundamental principles of ... Read more

$67.49 USD

The rapid professionalization of marketing in the sport industry has helped vault the business of sport into the upper echelons of the economy. Innovative, effective, timely, and culturally sensitive marketing allows sport managers to vie for consumer attention in an ever-expanding marketplace of competitors.Canadian Sport Marketing, Third Edition, brings to life the fundamental principles of
... Read more
Routledge Handbook of the Olympic and Paralympic Games

Edited by Dikaia Chatziefstathiou, Borja García, Benoit Séguin ...

Series series Routledge International Handbooks
This handbook offers an important and timely contribution to the interdisciplinary field of Olympic studies. It brings together for the first time in a single volume a complete analysis of current and future economic, commercial, socio-political, cultural and governance challenges facing both the Olympic and Paralympic Games, their athletes and institutions.The book presents new research and broad ... Read more

$65.99 USD

This handbook offers an important and timely contribution to the interdisciplinary field of Olympic studies. It brings together for the first time in a single volume a complete analysis of current and future economic, commercial, socio-political, cultural and governance challenges facing both the Olympic and Paralympic Games, their athletes and institutions.The book presents new research and broad
... Read more
Olympic Marketing

by Alain Ferrand, Jean-Loup Chappelet, Benoit Seguin ...

The Olympic Games have become the definitive sports event, with an unparalleled global reach and a remarkably diverse constituency of stakeholders, from the IOC and International Federations to athletes, sponsors and fans. It has been estimated, for example, that 3.6 billion people (about half of the world population) watched at least one minute of the Beijing Games in 2008 on television. The ... Read more

$65.99 USD

The Olympic Games have become the definitive sports event, with an unparalleled global reach and a remarkably diverse constituency of stakeholders, from the IOC and International Federations to athletes, sponsors and fans. It has been estimated, for example, that 3.6 billion people (about half of the world population) watched at least one minute of the Beijing Games in 2008 on television. The
... Read more

The Content Trap

A Strategist's Guide to Digital Change

by Bharat Anand ...

“My favorite book of the year.”—Doug McMillon, CEO, Wal-Mart StoresHarvard Business School Professor of Strategy Bharat Anand presents an incisive new approach to digital transformation that favors fostering connectivity over focusing exclusively on content.NAMED ONE OF THE BEST BOOKS OF THE YEAR BY BLOOMBERGCompanies everywhere face two major challenges today: getting noticed and getting paid. To ... Read more

$12.99 USD

Also available as: Audiobook

“My favorite book of the year.”—Doug McMillon, CEO, Wal-Mart StoresHarvard Business School Professor of Strategy Bharat Anand presents an incisive new approach to digital transformation that favors fostering connectivity over focusing exclusively on content.NAMED ONE OF THE BEST BOOKS OF THE YEAR BY BLOOMBERGCompanies everywhere face two major challenges today: getting noticed and getting paid. To
... Read more

Also available as: Audiobook
The Unforced Error

Why Some Managers Get Promoted While Others Get Eliminated

by Jeffrey A. Krames ...

A guide to help managers prepare for whatever comes over the netIn tennis, the player with the fewest unforced errors usually wins. The same is true in business- all too often, the mistakes that sabotage a career are completely avoidable, if you can anticipate them early enough.Bestselling management writer Jeffrey Krames adopts the metaphor of tennis to show how to spot and sidestep the types of ... Read more

$5.99 USD

A guide to help managers prepare for whatever comes over the netIn tennis, the player with the fewest unforced errors usually wins. The same is true in business- all too often, the mistakes that sabotage a career are completely avoidable, if you can anticipate them early enough.Bestselling management writer Jeffrey Krames adopts the metaphor of tennis to show how to spot and sidestep the types of
... Read more
The Retail Value Proposition

Crafting Unique Experiences at Compelling Prices

by Kyle Murray ...

How do leading retailers create value for their customers? They craft unique experiences at compelling prices. This book introduces a new and effective way to manage those experiences based on three critical factors – environment, selection, and engagement (ESE) – that separate successful retailers from those that fail and are forgotten.The ESE framework is derived from the academic literature on ... Read more

$44.09 USD

How do leading retailers create value for their customers? They craft unique experiences at compelling prices. This book introduces a new and effective way to manage those experiences based on three critical factors – environment, selection, and engagement (ESE) – that separate successful retailers from those that fail and are forgotten.The ESE framework is derived from the academic literature on
... Read more
Shifting the Balance

How Top Organizations Beat the Competition by Combining Intuition with Data

by Mark Schrutt ...

Digital transformation expert Mark Schrutt reveals how the world’s top companies are using vast amounts of data to inform their decisions, disrupt industries, and get closer to their customers. Businesses that continue to rely only on intuition do so at their peril.What if you had the data you always wanted and could tell what was truly an emerging trend that would forever change your industry? ... Read more

$15.19 USD or Free with Kobo Plus

Digital transformation expert Mark Schrutt reveals how the world’s top companies are using vast amounts of data to inform their decisions, disrupt industries, and get closer to their customers. Businesses that continue to rely only on intuition do so at their peril.What if you had the data you always wanted and could tell what was truly an emerging trend that would forever change your industry?
... Read more
Here's the Pitch

How to Pitch Your Business to Anyone, Get Funded, and Win Clients

by Martin Soorjoo ...

Advice for every pitch situation a modern day entrepreneur will encounterWhether you're pitching for funding, the media, or to potential customers and partners, to survive and succeed as an entrepreneur, you have to know how to deliver a high-impact pitch. Here's the Pitch reveals powerful proven techniques to get your audience to take the action you want. You'll learn the same strategies and ... Read more

$15.00 USD

Also available as: Audiobook

Advice for every pitch situation a modern day entrepreneur will encounterWhether you're pitching for funding, the media, or to potential customers and partners, to survive and succeed as an entrepreneur, you have to know how to deliver a high-impact pitch. Here's the Pitch reveals powerful proven techniques to get your audience to take the action you want. You'll learn the same strategies and
... Read more

Also available as: Audiobook
Sports Sponsorship

Principles and Practices

by John A. Fortunato ...

This book focuses on how the sponsorship of sports works: the costs, the goals, evaluation and selection of the property a sponsor chooses, how to activate a sponsorship, how to create a brand association, public relations and brand image possibilities. Anything is possible in a sponsorship, it is simply what the sponsor and the property can agree to during their negotiations. There is, for ... Read more

$21.99 USD

This book focuses on how the sponsorship of sports works: the costs, the goals, evaluation and selection of the property a sponsor chooses, how to activate a sponsorship, how to create a brand association, public relations and brand image possibilities. Anything is possible in a sponsorship, it is simply what the sponsor and the property can agree to during their negotiations. There is, for
... Read more
Routledge Handbook of Sports Sponsorship

Successful Strategies

by Alain Ferrand, Luiggino Torrigiani, Andreu Camps i Povill ...

Translated by Pierre-François Lalonde, Elizabeth Christopherson ...

The Routledge Handbook of Sports Sponsorship provides a comprehensive guide to the successful management of sport sponsorship. From the development of an appropriate strategy to the implementation of the sponsorship operation through to post-event analysis, this book offers an authoritative reference for large and small events.The text also provides an accessible review of the legal issues ... Read more

$115.99 USD

The Routledge Handbook of Sports Sponsorship provides a comprehensive guide to the successful management of sport sponsorship. From the development of an appropriate strategy to the implementation of the sponsorship operation through to post-event analysis, this book offers an authoritative reference for large and small events.The text also provides an accessible review of the legal issues
... Read more
Wiki Management

A Revolutionary New Model for a Rapidly Changing and Collaborative World

by Rod Collins ...

This groundbreaking book reveals what it takes for managers of any generation to succeed in this fast-paced and exciting new environment.Command-and-control may have once been an effective model in managing the large numbers of cookie-cutter clones that business programs were producing faster than anyone could say “MBA,” but the rapid change and increasing complexity of the twenty-first century ... Read more

$7.99 USD

This groundbreaking book reveals what it takes for managers of any generation to succeed in this fast-paced and exciting new environment.Command-and-control may have once been an effective model in managing the large numbers of cookie-cutter clones that business programs were producing faster than anyone could say “MBA,” but the rapid change and increasing complexity of the twenty-first century
... Read more
Sport Marketing

by Windy Dees, Patrick Walsh, Chad D. McEvoy, Stephen McKelvey, Bernard J. Mullin, Stephen Hardy, William A. Sutton ...

Sport marketing is more accessible than ever, with sport business professionals, companies, the media, athletes, teams, coaches, and fans connecting in new ways and with new experiences. Sport Marketing, Fifth Edition With HKPropel Access, presents a modernized, current-day approach to the dynamic industry of sport marketing. A full-color presentation brings this vibrant field to life with ... Read more

$100.79 USD

Sport marketing is more accessible than ever, with sport business professionals, companies, the media, athletes, teams, coaches, and fans connecting in new ways and with new experiences. Sport Marketing, Fifth Edition With HKPropel Access, presents a modernized, current-day approach to the dynamic industry of sport marketing. A full-color presentation brings this vibrant field to life with
... Read more

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Olympic Marketing

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The Content Trap

The Unforced Error

The Retail Value Proposition

Shifting the Balance

Here's the Pitch

Sports Sponsorship

Routledge Handbook of Sports Sponsorship

Wiki Management

Sport Marketing

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