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AI for Public Relations

A How-To Guide for Implementation and Management

Edited by Stephen Waddington, Ben Verinder ...

Learn how to apply AI effectively, ethically and at scale throughout PR processes and strategies.AI for Public Relations is a practical guide for mid-career PR managers and agency professionals who want to build credibility and integrate AI tools into everyday practice. As AI reshapes content creation, planning, measurement and reputation management, this book shows how to apply proven principles ... Read more

$35.09 USD

Learn how to apply AI effectively, ethically and at scale throughout PR processes and strategies.AI for Public Relations is a practical guide for mid-career PR managers and agency professionals who want to build credibility and integrate AI tools into everyday practice. As AI reshapes content creation, planning, measurement and reputation management, this book shows how to apply proven principles
... Read more

Generative AI: The Insights You Need from Harvard Business Review

by Harvard Business Review, Ethan Mollick, David De Cremer, Tsedal Neeley, Prabhakant Sinha ...

Series series HBR Insights Series
The future of AI is here.The world is transfixed by the marvel (and possible menace) of ChatGPT and other generative AI tools. It's clear Gen AI will transform the business landscape, but when and how much remain to be seen. Meanwhile, your smartest competitors are already navigating the risks and reaping the rewards of these new technologies. They're experimenting with new business models around ... Read more

$15.89 USD or Free with Kobo Plus

The future of AI is here.The world is transfixed by the marvel (and possible menace) of ChatGPT and other generative AI tools. It's clear Gen AI will transform the business landscape, but when and how much remain to be seen. Meanwhile, your smartest competitors are already navigating the risks and reaping the rewards of these new technologies. They're experimenting with new business models around
... Read more
HBR Guide to AI Basics for Managers

by Harvard Business Review ...

Series series HBR Guide
AI is ready for business. Are you ready for AI?From financial modeling and product design to performance management and hiring decisions, AI and machine learning are becoming everyday tools for managers at businesses of all sizes. But AI systems come with benefits and downsides—and if you can't make sense of them, you're not going to make the right decisions.Whether you need to get up to speed ... Read more

$15.19 USD or Free with Kobo Plus

Also available as: Audiobook

AI is ready for business. Are you ready for AI?From financial modeling and product design to performance management and hiring decisions, AI and machine learning are becoming everyday tools for managers at businesses of all sizes. But AI systems come with benefits and downsides—and if you can't make sense of them, you're not going to make the right decisions.Whether you need to get up to speed
... Read more

Also available as: Audiobook
The AI-Savvy Leader

Nine Ways to Take Back Control and Make AI Work

by David De Cremer ...

Leaders, don't let AI get the best of you.The AI transformation is underway, but where are the leaders who will ensure their companies implement AI successfully and responsibly? Up until now, leaders have largely ceded their role in the AI transformation, pushing strategy formulation out to tech teams and leaving investment decisions to groups that don't have a full view of the organization or its ... Read more

$23.99 USD or Free with Kobo Plus

Also available as: Audiobook

Leaders, don't let AI get the best of you.The AI transformation is underway, but where are the leaders who will ensure their companies implement AI successfully and responsibly? Up until now, leaders have largely ceded their role in the AI transformation, pushing strategy formulation out to tech teams and leaving investment decisions to groups that don't have a full view of the organization or its
... Read more

Also available as: Audiobook
AI Leadership Handbook

A Practical Guide to Turning Technology Hype into Business Outcomes

by Andreas Welsch ...

The pressure on leaders to incorporate AI into their business has never been higher. Despite their best efforts, 85 percent of AI projects fail. But that is rarely just because of technology.Between unrealistic expectations of what AI can do, isolated science projects turned into money pits, and employees looking for clarity on how AI influences their jobs, learning how to successfully introduce ... Read more

$9.99 USD

The pressure on leaders to incorporate AI into their business has never been higher. Despite their best efforts, 85 percent of AI projects fail. But that is rarely just because of technology.Between unrealistic expectations of what AI can do, isolated science projects turned into money pits, and employees looking for clarity on how AI influences their jobs, learning how to successfully introduce
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Hyperadaptive

Rewiring to Become an AI-Native Organization

by Melissa M. Reeve ...

This isn’t another book about AI technology. This is a book about the organizational evolution that AI demands.Most leaders are paralyzed without a human blueprint for AI transformation. Isolated successes don't scale because they collide with company culture, roles, and resistance to change. Without a plan for people, the path from promising experiments to AI-native future remains frustratingly ... Read more

$14.99 USD

This isn’t another book about AI technology. This is a book about the organizational evolution that AI demands.Most leaders are paralyzed without a human blueprint for AI transformation. Isolated successes don't scale because they collide with company culture, roles, and resistance to change. Without a plan for people, the path from promising experiments to AI-native future remains frustratingly
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The Secrets of AI Value Creation

A Practical Guide to Business Value Creation with Artificial Intelligence from Strategy to Execution

by Michael Proksch, Nisha Paliwal, Wilhelm Bielert ...

Unlock unprecedented levels of value at your firm by implementing artificial intelligenceIn The Secrets of AI Value Creation: Practical Guide to Business Value Creation with Artificial Intelligence from Strategy to Execution, a team of renowned artificial intelligence leaders and experts delivers an insightful blueprint for unlocking the value of AI in your company. This book presents a ... Read more

$20.00 USD

Unlock unprecedented levels of value at your firm by implementing artificial intelligenceIn The Secrets of AI Value Creation: Practical Guide to Business Value Creation with Artificial Intelligence from Strategy to Execution, a team of renowned artificial intelligence leaders and experts delivers an insightful blueprint for unlocking the value of AI in your company. This book presents a
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The Agentic Organisation

A complete AI transformation framework - European Edition

by Stephan Hartgers-Rus ...

European businesses are dangerously underprepared for the largest paradigm shift since the industrial revolution.AI is no longer a technology question. It is a leadership question.The Agentic Organisation gives CEOs, boards, and management teams a practical framework for navigating this transformation. Built around five core elements: products, people, process, technology, and data, the book shows ... Read more

$12.99 USD

European businesses are dangerously underprepared for the largest paradigm shift since the industrial revolution.AI is no longer a technology question. It is a leadership question.The Agentic Organisation gives CEOs, boards, and management teams a practical framework for navigating this transformation. Built around five core elements: products, people, process, technology, and data, the book shows
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AI Strategy

Unleash the Power of Artificial Intelligence in Your Business

by Bernard Marr ...

Is your business truly ready for the AI revolution? Future-proof your organization with a winning AI strategy.AI Strategy is the executive playbook for turning artificial intelligence into long-term value and a competitive edge. Written by bestselling author and futurist Bernard Marr, it equips senior leaders with the clarity, tools and foresight to scale AI across the enterprise while managing ... Read more

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Is your business truly ready for the AI revolution? Future-proof your organization with a winning AI strategy.AI Strategy is the executive playbook for turning artificial intelligence into long-term value and a competitive edge. Written by bestselling author and futurist Bernard Marr, it equips senior leaders with the clarity, tools and foresight to scale AI across the enterprise while managing
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The AI Revolution in HR - How to Stay Ahead of the Game

by John MaxWealth ...

Series series AI series books
"The AI Revolution in HR - How to Stay Ahead of the Game" is a comprehensive guide that explores the impact of artificial intelligence on recruitment and hiring practices in Human Resource Management.As the use of AI continues to grow in HR, this book provides a detailed understanding of how it is transforming traditional HR practices, and what opportunities and challenges it presents for HR ... Read more

$2.99 USD or Free with Kobo Plus

"The AI Revolution in HR - How to Stay Ahead of the Game" is a comprehensive guide that explores the impact of artificial intelligence on recruitment and hiring practices in Human Resource Management.As the use of AI continues to grow in HR, this book provides a detailed understanding of how it is transforming traditional HR practices, and what opportunities and challenges it presents for HR
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GAIN

Demystifying GenAI for office and home

by Michael Wade, Amit Joshi ...

Understand how GenAI is different from other tech innovations and what you can do to harness its power.This book argues that GenAI represents a genuine paradigm shift in technological innovation. The authors, the same team behind the popular podcast 'Mike & Amit Talk Tech', combine academic rigor with practical business insights, incorporating perspectives from diverse industry experts and their ... Read more

$13.99 USD

Understand how GenAI is different from other tech innovations and what you can do to harness its power.This book argues that GenAI represents a genuine paradigm shift in technological innovation. The authors, the same team behind the popular podcast 'Mike & Amit Talk Tech', combine academic rigor with practical business insights, incorporating perspectives from diverse industry experts and their
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AI & Data Literacy

Empowering Citizens of Data Science

by Bill Schmarzo ...

Learn the key skills and capabilities that empower Citizens of Data Science to not only survive but thrive in an AI-dominated world. Purchase of the print or Kindle book includes a free PDF eBookKey FeaturesPrepare for a future dominated by AI and big dataEnhance your AI and data literacy with real-world examplesLearn how to leverage AI and data to address current and future challengesBook ... Read more

$15.19 USD or Free with Kobo Plus

Learn the key skills and capabilities that empower Citizens of Data Science to not only survive but thrive in an AI-dominated world. Purchase of the print or Kindle book includes a free PDF eBookKey FeaturesPrepare for a future dominated by AI and big dataEnhance your AI and data literacy with real-world examplesLearn how to leverage AI and data to address current and future challengesBook
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Generative AI: The Insights You Need from Harvard Business Review

HBR Guide to AI Basics for Managers

The AI-Savvy Leader

AI Leadership Handbook

Hyperadaptive

The Secrets of AI Value Creation

The Agentic Organisation

AI Strategy

The AI Revolution in HR - How to Stay Ahead of the Game

GAIN

AI & Data Literacy

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