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Mobile Marketing

by Alex Michael, Ben Salter ...

In the past 10 years mobile phones have gone from being high-end gadgets only the wealthy could afford to an essential accessory, now owned by a large portion of the population of the world. The integration of the Internet, mobility and communications at the device, service and transport level has created a new set of business opportunities. Mobile marketing has become a mainstream marketing tool ... Read more

$65.99 USD

In the past 10 years mobile phones have gone from being high-end gadgets only the wealthy could afford to an essential accessory, now owned by a large portion of the population of the world. The integration of the Internet, mobility and communications at the device, service and transport level has created a new set of business opportunities. Mobile marketing has become a mainstream marketing tool
... Read more

The Sales Acceleration Formula

Using Data, Technology, and Inbound Selling to go from $0 to $100 Million

by Mark Roberge ...

Use data, technology, and inbound selling to build a remarkable team and accelerate salesThe Sales Acceleration Formula provides a scalable, predictable approach to growing revenue and building a winning sales team. Everyone wants to build the next $100 million business and author Mark Roberge has actually done it using a unique methodology that he shares with his readers. As an MIT alum with an ... Read more

$16.00 USD

Also available as: Audiobook

Use data, technology, and inbound selling to build a remarkable team and accelerate salesThe Sales Acceleration Formula provides a scalable, predictable approach to growing revenue and building a winning sales team. Everyone wants to build the next $100 million business and author Mark Roberge has actually done it using a unique methodology that he shares with his readers. As an MIT alum with an
... Read more

Also available as: Audiobook
DK Essential Managers: Marketing Effectively

by Moi Ali ...

Series series DK Essential Managers
Learn all you need to know to improve your marketing skills, from researching and analyzing customers' buying habits to creating and managing a strong brand. Marketing Effectively not only shows you how to maximize market share by keeping up with trends, improving your competitiveness, exploiting new opportunities, and developing a winning marketing strategy, it also provides practical information ... Read more

$4.99 USD

Learn all you need to know to improve your marketing skills, from researching and analyzing customers' buying habits to creating and managing a strong brand. Marketing Effectively not only shows you how to maximize market share by keeping up with trends, improving your competitiveness, exploiting new opportunities, and developing a winning marketing strategy, it also provides practical information
... Read more
Kapferer on Luxury

How Luxury Brands Can Grow Yet Remain Rare

by Jean-Noël Kapferer ...

This book addresses the No 1 challenge of all major luxury brands today: How can these brands pursue their growth yet remain luxury? How do you reconcile growth and rarity?Kapferer on Luxury offers a selection of the most recent and insightful articles and original essays on the luxury growth challenge from Jean-Noël Kapferer, a world-renowned luxury analyst. Each chapter addresses a specific ... Read more

$41.39 USD

This book addresses the No 1 challenge of all major luxury brands today: How can these brands pursue their growth yet remain luxury? How do you reconcile growth and rarity?Kapferer on Luxury offers a selection of the most recent and insightful articles and original essays on the luxury growth challenge from Jean-Noël Kapferer, a world-renowned luxury analyst. Each chapter addresses a specific
... Read more
Visual Merchandise Display

by Romeo Richards ...

Visual Merchandise Display: How to create a beautiful yet profitable display- Have you ever wondered why some retail stores are constantly jam pack while others remain empty even in a crammed shopping mall?- Why do shoppers choose one retail store over the other?- What can you do to make your store the shoppers' choice?***You might be wondering if this book is so good why I am selling it for such ... Read more

$8.97 USD or Free with Kobo Plus

Visual Merchandise Display: How to create a beautiful yet profitable display- Have you ever wondered why some retail stores are constantly jam pack while others remain empty even in a crammed shopping mall?- Why do shoppers choose one retail store over the other?- What can you do to make your store the shoppers' choice?***You might be wondering if this book is so good why I am selling it for such
... Read more
11 Commandments of Sales - The Art of Communicating : The Eleven Most Important & Timeless Aspects of Selling Anything to Anyone

by MJAyer ...

We all sell, not just in business; we all sell when we don't even know we are selling. There are tried and true ways to sell, and they work as well today as they did when cavemen were convincing other cavemen to use spears rather than rocks. From the Paleolithic era to the era of ChatGPT, sales methodologies have changed dramatically, except certain irrefutable sales aspects have not changed and ... Read more

$4.99 USD or Free with Kobo Plus

We all sell, not just in business; we all sell when we don't even know we are selling. There are tried and true ways to sell, and they work as well today as they did when cavemen were convincing other cavemen to use spears rather than rocks. From the Paleolithic era to the era of ChatGPT, sales methodologies have changed dramatically, except certain irrefutable sales aspects have not changed and
... Read more
Freemium

Attract more customers and boost your sales

by 50minutes ...

Series Book 17 - Management & Marketing
Attract more customers and boost your sales!This book is a practical and accessible guide to understanding and implementing the freemium model, providing you with the essential information and saving time.In 50 minutes you will be able to:• Understand the different types of free offers given to customers and how they can be beneficial to a business• Implement the freemium business model into your ... Read more

$9.99 USD or Free with Kobo Plus

Also available as: Audiobook

Attract more customers and boost your sales!This book is a practical and accessible guide to understanding and implementing the freemium model, providing you with the essential information and saving time.In 50 minutes you will be able to:• Understand the different types of free offers given to customers and how they can be beneficial to a business• Implement the freemium business model into your
... Read more

Also available as: Audiobook
Innovation in Marketing

by Peter Doyle, Susan Bridgewater ...

Innovation in Marketing is a unique collection of empirical material describing both systems innovation and the launch of new products. This ranges from the development of new high tech items such as the Organiser from Psion, to the transfer of a major brand such as Virgin Direct to a new market. Based on this the authors have developed a clear analytical model for managing innovation with a ... Read more

Was $74.99 USD Now $63.99 USD

Innovation in Marketing is a unique collection of empirical material describing both systems innovation and the launch of new products. This ranges from the development of new high tech items such as the Organiser from Psion, to the transfer of a major brand such as Virgin Direct to a new market. Based on this the authors have developed a clear analytical model for managing innovation with a
... Read more
Simple Selling Skills

by Ted Schulte ...

Simple Selling Skills is an affordable, easy-to-read, educational ebook that will introduce you to a commonsense approach to the art of selling that focuses on the customer. Selling is not something you do "to" someone, selling is something you do "with" someone; it is about the interactions between people. If you are good with people, then you can excel in your sales career. This ebook will ... Read more

$2.99 USD or Free with Kobo Plus

Simple Selling Skills is an affordable, easy-to-read, educational ebook that will introduce you to a commonsense approach to the art of selling that focuses on the customer. Selling is not something you do "to" someone, selling is something you do "with" someone; it is about the interactions between people. If you are good with people, then you can excel in your sales career. This ebook will
... Read more
The Four Quadrants of Want: Achieve Viral Customer Enthusiasm

by Robert Casper ...

Needs comprise only half of the demand equation. Wants are the other half.For decades, professional sales strategies focused on the identification, communication, and satisfaction of customer needs. Benefit based selling defined needs from the potential customer's perspective. An expert sales representative made customers aware of those needs and then convinced him or her how the new product best ... Read more

$1.99 USD or Free with Kobo Plus

Needs comprise only half of the demand equation. Wants are the other half.For decades, professional sales strategies focused on the identification, communication, and satisfaction of customer needs. Benefit based selling defined needs from the potential customer's perspective. An expert sales representative made customers aware of those needs and then convinced him or her how the new product best
... Read more
Book Fairs

by Dan Poynter ...

Is There a Book Fair in Your Future?You can learn more about the book industry, marketing, and current trends in two days at a book fair—if you are prepared—than you could in a year of school.You will discover:• The book fairs best for your books• Types of displays: build, buy, or rent?• Setting objectives for maximum results• How to work the booth• How to work the floor• How to make money, get ... Read more

$7.97 USD or Free with Kobo Plus

Is There a Book Fair in Your Future?You can learn more about the book industry, marketing, and current trends in two days at a book fair—if you are prepared—than you could in a year of school.You will discover:• The book fairs best for your books• Types of displays: build, buy, or rent?• Setting objectives for maximum results• How to work the booth• How to work the floor• How to make money, get
... Read more
Review of Marketing Research

Edited by Naresh K. Malhotra ...

Series Book 10 - Review of Marketing Research
Edited by Naresh K. Malhotra, this volume of Review of Marketing Research delivers a high powered range of articles from leading researchers and universities. The issue provides insights of interest to marketers throughout the discipline. Topics covered include a critical review on consumer experience and experimental marketing, designing and pricing digital content products/ services and nation ... Read more

$159.09 USD

Edited by Naresh K. Malhotra, this volume of Review of Marketing Research delivers a high powered range of articles from leading researchers and universities. The issue provides insights of interest to marketers throughout the discipline. Topics covered include a critical review on consumer experience and experimental marketing, designing and pricing digital content products/ services and nation
... Read more

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Mobile Marketing

People who read this also enjoyed

The Sales Acceleration Formula

DK Essential Managers: Marketing Effectively

Kapferer on Luxury

Visual Merchandise Display

11 Commandments of Sales - The Art of Communicating : The Eleven Most Important & Timeless Aspects of Selling Anything to Anyone

Freemium

Innovation in Marketing

Simple Selling Skills

The Four Quadrants of Want: Achieve Viral Customer Enthusiasm

Book Fairs

Review of Marketing Research

eReaders

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Available:

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“ben salter”

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