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Top Series in United States

Showing 1 - 12 of 12 results for “beatriz feijoo”
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  • Advertising Literacy for Young Audiences in the Digital Age

    A Critical Attitude to Embedded Formats

    Edited by Beatriz Feijoo, Erika Fernández Gómez ...
    Series series Social Sciences (R0)
    This book analyzes how children and adolescents aged between 10 and 17 engage with digital advertising and highlights the importance of promoting advertising literacy to help young audiences recognize advertising and distinguish it from other media content in the digital age. As the advertising sector evolves, incorporating new formats like branded content and influencer marketing, the frontiers ... Read more

    $125.99 USD

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  • Strategic Corporate Communication in the Digital Age

    Edited by Mark Anthony Camilleri ...
    Strategic Corporate Communication in the Digital Age explores how contemporary communication approaches are crossing boundaries as innovative media formats and digital transformations offer new challenges and opportunities to academia and practitioners. New technologies have empowered various organisations and their stakeholders. The digital and social media are central to the process of building ... Read more

    $86.09 USD

  • Human Resource Management in the Digital Economy: Creating Synergy between Competency Models and Information

    Edited by Susana de Juana-Espinosa, Jose Antonio Fernandez-Sanchez, Encarnacion Manresa-Marhuenda, Jorge Valdes-Conca ...
    Businesses worldwide are faced with major challenges related to the progressive (and many times unavoidable) incorporation of information technologies into their processes. Often, organizations don’t suitably react to the new requirements of these technologies, resulting in outdated policies, practices, and strategies. Human Resource Management in the Digital Economy: Creating Synergy between ... Read more

    $148.49 USD

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  • Strategic Labor Relations Management in Modern Organizations

    Edited by Ana María Lucia Casademunt ...
    Rapid changes within the modern business landscape have created new demands for human resources management. With a different set of challenges to face, human resources managers must implement novel approaches to improve policy effectiveness. Strategic Labor Relations Management in Modern Organizations is a pivotal reference source for the latest scholarly research on emerging human resource ... Read more

    $175.49 USD

  • Online Brand Communities

    Using the Social Web for Branding and Marketing

    by Francisco J. Martínez-López, Rafael Anaya, Rocio Aguilar, Sebastián Molinillo ...
    Series series Business and Management (R0)
    This book presents and analyzes the concept of online brand communities, an emerging and exciting topic in marketing and eCommerce. First, it lays out the foundations like the evolution of the Web and the so-called Social Web, its utility for users and businesses, and the evolution of the marketing mind-set to adapt the Social Web. On this basis, the book then presents a detailed analysis of ... Read more

    $58.49 USD

  • Gamification and Design Thinking in Higher Education

    Case Studies for Instructional Innovation in the Economics Classroom

    by Carmen Bueno Muñoz, Núria Hernández Nanclares, Luis R. Murillo Zamorano, José Ángel López Sánchez ...
    Series series Routledge Research in Higher Education
    This book analyzes the use of gamification and design thinking in higher education, examining how both techniques can be combined and used together to promote motivation, engagement, and participation among students.Using two in-depth examples, the authors show that the introduction of a gamified design in a design thinking activity can be a powerful tool to enhance the experiences of students in ... Read more

    $30.99 USD

  • Systems Thinking for Instructional Designers

    Catalyzing Organizational Change

    Edited by M. Aaron Bond, Suha Rahif Tamim, Samantha J. Blevins, Beth R. Sockman ...
    Systems Thinking for Instructional Designers offers real-world cases that highlight how designers foster continuous improvement and manage change efforts across organizational contexts. Using a systems thinking approach, each case describes a holistic process that examines how a set of interdependent elements can be analyzed and coordinated to influence change. Instructional designers, faculty, ... Read more

    $60.99 USD

  • The Emerald Handbook of Challenge Based Learning

    Edited by Eliseo Vilalta-Perdomo, Jorge Membrillo-Hernández, Rosario Michel-Villarreal, Geeta Lakshmi, Mariajulia Martínez-Acosta ...
    Challenge-Based Learning (CBL) is a cutting-edge educational approach that integrates traditional learning modules (theory and practice) with real-life challenges that require innovative solutions and that can be applied to a variety of subjects. As the first landmark work on this innovative methodology, The Emerald Handbook of Challenge Based Learning offers an in-depth exploration on how to ... Read more

    $154.99 USD

  • Education Tools for Entrepreneurship

    Creating an Action-Learning Environment through Educational Learning Tools

    Edited by Marta Peris-Ortiz, Jaime Alonso Gómez, Francisco Vélez-Torres, Carlos Rueda-Armengot ...
    Series series Business and Management (R0)
    This book examines education in entrepreneurship through an action-learning environment that uses educational innovation tools. It explores various education tools, technology tools and pedagogical methods being implemented into university curriculums around the world.Entrepreneurship in society is rapidly gaining popularity as entrepreneurial activities aimed to create social value are ... Read more

    $89.09 USD

  • The Sage Handbook of Online Higher Education

    Edited by Safary Wa-Mbaleka, Kelvin Thompson, Leni Casimiro ...
    The SAGE Handbook of Online Higher Education presents a cutting-edge collection of 50 essays that explores the rapidly evolving landscape of online teaching and learning in higher education. Assembled and contributed by a team of leading experts, the Handbook adopts a uniquely holistic approach to examining the needs of online education.Chapters bring together voices from diverse and international ... Read more

    $109.79 USD

  • Strategies in E-Business

    Positioning and Social Networking in Online Markets

    Edited by Ignacio Gil-Pechuán, Daniel Palacios-Marqués, Eduardo Vendrell, Cesar Ferri-Ramirez, Marta Peris Peris-Ortiz ...
    Series series Business and Management (R0)
    In this volume, the authors apply insights from a variety of perspectives to explore the alignment among strategy, organization design, process and human resource management, and e-business practices on developing successful social networking programs—with particular regard to applying such initiatives against the backdrop of the global financial crisis and challenges to traditional business ... Read more

    $89.09 USD

  • Design Strategies in Public Services

    by Maria Cucciniello, Greta Nasi, Gregory Porumbescu, Rosanna Tarricone ...
    Series series Elements in Public and Nonprofit Administration
    This Element explores the transformative impact of integrating service design principles into public management and administration, championing a user-centred approach and co-design methodology. By reviewing existing literature, the authors define the scope and applications of service design within public administration and present three empirical studies to evaluate its implementation in public ... Read more

    $20.49 USD