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Powerful Exhibit Marketing

The Complete Guide to Successful Trade Shows, Conferences, and Consumer Shows

by Barry Siskind ...

A complete guide to successful trade shows and exhibitionsTrade shows, consumer shows, product launches, sporting events, and other opportunities to interact face-to-face with customers have become an important part of the marketing mix. Recent studies show that the percentage of the total marketing communications budget spent on event marketing ranged from over 9% to a staggering 29%. In 2003, ... Read more

$23.00 USD

A complete guide to successful trade shows and exhibitionsTrade shows, consumer shows, product launches, sporting events, and other opportunities to interact face-to-face with customers have become an important part of the marketing mix. Recent studies show that the percentage of the total marketing communications budget spent on event marketing ranged from over 9% to a staggering 29%. In 2003,
... Read more

Never Cold Call Again

Achieve Sales Greatness Without Cold Calling

by Frank J. Rumbauskas Jr. ...

"Cold calling is the lowest percentage of sales call success. If you invest the same amount of time in reading this book as you do in cold calling, your success percentage and your income will skyrocket."**- Jeffrey Gitomer, Author, Little Red Book of Selling**"You can never get enough of a good thing! Read this book and USE its contents!"- Anthony Parinello, Author, Selling to Vito and Stop Cold ... Read more

$12.00 USD

"Cold calling is the lowest percentage of sales call success. If you invest the same amount of time in reading this book as you do in cold calling, your success percentage and your income will skyrocket."**- Jeffrey Gitomer, Author, Little Red Book of Selling**"You can never get enough of a good thing! Read this book and USE its contents!"- Anthony Parinello, Author, Selling to Vito and Stop Cold
... Read more
Lean For Dummies

by Natalie J. Sayer, Bruce Williams ...

Have you thought about using Lean in your business or organization, but are not really sure how to implement it? Or perhaps you’re already using Lean, but you need to get up to speed. Lean for Dummies will show you how to do more with less and create an enterprise that embraces change.In plain-English writing, this friendly guide explores the general overview of Lean, how flow and the value stream ... Read more

$14.99 USD

Have you thought about using Lean in your business or organization, but are not really sure how to implement it? Or perhaps you’re already using Lean, but you need to get up to speed. Lean for Dummies will show you how to do more with less and create an enterprise that embraces change.In plain-English writing, this friendly guide explores the general overview of Lean, how flow and the value stream
... Read more
Lean For Dummies

by Natalie J. Sayer, Bruce Williams ...

Take charge and engage your enterprise in a Lean transformationHave you thought about using Lean in your business or organization, but are not really sure how to implement it? Or perhaps you're already using Lean, but you need to get up to speed. Lean For Dummies shows you how to do more with less and create an enterprise that embraces change. In plain-English, this friendly guide explores the ... Read more

$18.00 USD

Take charge and engage your enterprise in a Lean transformationHave you thought about using Lean in your business or organization, but are not really sure how to implement it? Or perhaps you're already using Lean, but you need to get up to speed. Lean For Dummies shows you how to do more with less and create an enterprise that embraces change. In plain-English, this friendly guide explores the
... Read more
The 250 Sales Questions To Close The Deal

by Stephan Schiffman ...

Expert Q&A that wins the deal--every time!The key to more sales is closing more deals--and sales guru Stephan Schiffman knows all the tricks and techniques you need to do just that. Organized in a simple question-and-answer format that allows you to implement new strategies virtually overnight, this new Schiffman classic is a gold mine of practical information for all salespeople--newcomers and ... Read more

$2.99 USD

Expert Q&A that wins the deal--every time!The key to more sales is closing more deals--and sales guru Stephan Schiffman knows all the tricks and techniques you need to do just that. Organized in a simple question-and-answer format that allows you to implement new strategies virtually overnight, this new Schiffman classic is a gold mine of practical information for all salespeople--newcomers and
... Read more
Toyota Culture: The Heart and Soul of the Toyota Way

by Jeffrey Liker, Michael Hoseus ...

Winner of the Shingo Prize for Research and Professional Publication, 2009The international bestseller The Toyota Way explained the company's success by introducing a revolutionary 4P model for organizational excellence-Philosophy, People, Process, and Problem Solving. Now, in Toyota Culture, preeminent Toyota authorities Jeffrey Liker and Michael Hoseus reveal how Toyota selects, develops, and ... Read more

$28.99 USD

Winner of the Shingo Prize for Research and Professional Publication, 2009The international bestseller The Toyota Way explained the company's success by introducing a revolutionary 4P model for organizational excellence-Philosophy, People, Process, and Problem Solving. Now, in Toyota Culture, preeminent Toyota authorities Jeffrey Liker and Michael Hoseus reveal how Toyota selects, develops, and
... Read more
Unleashing Excellence

The Complete Guide to Ultimate Customer Service

by Dennis Snow, Teri Yanovitch ...

A step-by-step guide to designing and implementing an amazing customer service cultureIn today's competitive business environment, keeping customers happy is the key to long-term success. But some businesses provide much better customer service than others. It's not always clear what works and what doesn't, and implementing new customer service practices midstream can be a difficult, chaotic task. ... Read more

$17.00 USD

Also available as: Audiobook

A step-by-step guide to designing and implementing an amazing customer service cultureIn today's competitive business environment, keeping customers happy is the key to long-term success. But some businesses provide much better customer service than others. It's not always clear what works and what doesn't, and implementing new customer service practices midstream can be a difficult, chaotic task.
... Read more

Also available as: Audiobook
The Loyalty Leap for B2B

Turning Customer Information into Customer Intimacy (A Penguin Special from Portfolio)

by Bryan Pearson ...

The bestselling author of The Loyalty Leap applies the principles of customer intimacy to a business-to-business context.Since the publication of New York Times bestseller The Loyalty Leap, Bryan Pearson’s customer loyalty approach to marketing has changed the way many organizations use their customer data. Small coffee shops and large corporations have applied the Loyalty Leap principles to ... Read more

$14.99 USD

The bestselling author of The Loyalty Leap applies the principles of customer intimacy to a business-to-business context.Since the publication of New York Times bestseller The Loyalty Leap, Bryan Pearson’s customer loyalty approach to marketing has changed the way many organizations use their customer data. Small coffee shops and large corporations have applied the Loyalty Leap principles to
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DK Essential Managers: Effective Public Relations

by DK ...

Series series DK Essential Managers
Learn all you need to know about how to generate and manage publicity — from recognizing public relations opportunities to creating and sustaining media coverage. Effective PR shows you not only how to identify and target your audience, but also provides practical techniques for presenting information, whether writing news releases or organizing press conferences and product launches. Power tips ... Read more

$4.99 USD

Learn all you need to know about how to generate and manage publicity — from recognizing public relations opportunities to creating and sustaining media coverage. Effective PR shows you not only how to identify and target your audience, but also provides practical techniques for presenting information, whether writing news releases or organizing press conferences and product launches. Power tips
... Read more
Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000

Running a Business in Today's Consumer-Driven World

by Pete Blackshaw ...

In today’s Internet-driven world, customers have more power than ever. Through what interactive marketing expert Pete Blackshaw calls "consumer-generated media"—blogs, social networking pages, message boards, product review sites—even a single disgruntled customer can broadcast his complaints to an audience of millions. Blackshaw shows managers, marketers, and business leaders how to establish and ... Read more

$5.99 USD

In today’s Internet-driven world, customers have more power than ever. Through what interactive marketing expert Pete Blackshaw calls "consumer-generated media"—blogs, social networking pages, message boards, product review sites—even a single disgruntled customer can broadcast his complaints to an audience of millions. Blackshaw shows managers, marketers, and business leaders how to establish and
... Read more
Agile Practices for Waterfall Projects

Shifting Processes for Competitive Advantage

by Barbee Davis ...

Projects in the near future will be managed with a hybrid of Agile and traditional waterfall processes to better address the speed to market, product innovation, and financial challenges that organizations face. The project managers who learn how to merge Agile with Waterfall methodologies first will gain a huge career advantage over those who lag behind. This engaging and highly instructive guide ... Read more

$35.99 USD

Projects in the near future will be managed with a hybrid of Agile and traditional waterfall processes to better address the speed to market, product innovation, and financial challenges that organizations face. The project managers who learn how to merge Agile with Waterfall methodologies first will gain a huge career advantage over those who lag behind. This engaging and highly instructive guide
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The Complete Idiot's Guide to Target Marketing

Get on Board with the Latest and Most Effective Techniques

by Susan Friedmann ...

Twenty-first century tools and tactics to get the word outYou want to get the word out to buyers about all the great things your business has to offer. Too bad a big-bucks marketing campaign just isn't in your budget right now. The Complete Idiot's Guide® to Target Marketing is full of clever, practical, and easy-to-use strategies to help you get your message out to the right people, at the right ... Read more

$10.99 USD

Twenty-first century tools and tactics to get the word outYou want to get the word out to buyers about all the great things your business has to offer. Too bad a big-bucks marketing campaign just isn't in your budget right now. The Complete Idiot's Guide® to Target Marketing is full of clever, practical, and easy-to-use strategies to help you get your message out to the right people, at the right
... Read more

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“barry siskind”

Powerful Exhibit Marketing

People who read this also enjoyed

Never Cold Call Again

Lean For Dummies

Lean For Dummies

The 250 Sales Questions To Close The Deal

Toyota Culture: The Heart and Soul of the Toyota Way

Unleashing Excellence

The Loyalty Leap for B2B

DK Essential Managers: Effective Public Relations

Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000

Agile Practices for Waterfall Projects

The Complete Idiot's Guide to Target Marketing

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