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“barie carmichael”

Showing 1 - 12 of 12 results for “barie carmichael”
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    Business and Society in the New Social Landscape

    by James Rubin, Barie Carmichael ...
    As consumers, our access to—and appetite for—information about what and how we buy continues to grow. Powered by social media, increasingly we look at the companies behind the products and are disappointed when their actions do not meet our expectations. With engaged citizens acting as 24/7 auditors of corporate behavior, one formerly trusted company after another has had their business disrupted ... Read more

    $20.89 USD

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  • Purple Cow, New Edition

    Transform Your Business by Being Remarkable

    by Seth Godin ...
    The cult classic that revolutionized marketing by teaching businesses that you’re either remarkable or invisible.Few authors have had the kind of lasting impact and global reach that Seth Godin has had. In a series of now-classic books that have been translated into 36 languages and reached millions of readers around the world, he has taught generations of readers how to make remarkable products ... Read more

    $8.99 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • A Creator's Guide to Transmedia Storytelling: How to Captivate and Engage Audiences across Multiple Platforms

    by Andrea Phillips ...
    The First How-To Strategy Guide to Transmedia Storytelling“Phillips’s book is a powerful tool for anyone who wants to make a career for him- or herself within the world of transmedia. Through her guidance, the reader is able to understand the fundamentals of transmedia and the power it can have when used with a compelling and strong story."—David Gale, Executive Vice President, MTV Cross Media ... Read more

    $19.49 USD

  • Supermarket Monsters

    The Price of Coles and Woolworths' Dominance

    by Malcolm Knox ...
    Series Book 6 - Redback Quarterly
    Down, down …In hardware, petrol, general merchandise and liquor, and above all in groceries, Coles and Woolworths jointly rule Australia's retail landscape. On average, every man, woman and child in this country spends $100 a week across their many outlets.What does such dominance mean for suppliers? And is it good for consumers?In Supermarket Monsters, journalist and author Malcolm Knox shines a ... Read more

    $7.99 USD

  • Ethical Chic

    The Inside Story of the Companies We Think We Love

    by Fran Hawthorne ...
    How popular companies like Apple and Trader Joe’s project a hip, progressive image—and whether we should believe themConsumers are told that when they put on an American Apparel t-shirt, leggings, jeans, gold bra, or other item, they look hot. Not only do they look good, but they can also feel good because they are helping US workers earn a decent wage (never mind that some of those female workers ... Read more

    $12.99 USD

  • The Disney Way:Harnessing the Management Secrets of Disney in Your Company, Third Edition

    by Bill Capodagli, Lynn Jackson ...
    “Dream, Believe, Dare, Do . . .”Though four simple words, this carefully crafted credo lies at the heart of Walt Disney’s enviable empire and has led The Walt Disney Company to prosperity for decades.As foremost experts on Disney, authors Bill Capodagli and Lynn Jackson return with an updated and expanded third edition of The Disney Way to show how organizations can incorporate this four-pillared ... Read more

    $21.39 USD

  • The Huawei Way: Lessons from an International Tech Giant on Driving Growth by Focusing on Never-Ending Innovation

    by Yang Shaolong ...
    Model your company’s future on the success of tech’s quiet giantBusinessWeek once listed Chinese tech firm Huawei as one of the ten most influential companies on the planet, and Time placed its founder Ren Zhengfei in the top 100 most influential men in the world. Once considered an insignificant upstart bound for failure like so many other early tech companies, Huawei is now a $62 billion company ... Read more

    $29.59 USD

  • Digitalizing Consumption

    How devices shape consumer culture

    Edited by Franck Cochoy, Johan Hagberg, Niklas Sörum, Magdalena McIntyre ...
    Series series Routledge Interpretive Marketing Research
    Contemporary consumer society is increasingly saturated by digital technology, and the devices that deliver this are increasingly transforming consumption patterns. Social media, smartphones, mobile apps and digital retailing merge with traditional consumption spheres, supported by digital devices which further encourage consumers to communicate and influence other consumers to consume.Through a ... Read more

    $62.99 USD

  • Black Ops Advertising

    Native Ads, Content Marketing and the Covert World of the Digital Sell

    by Mara Einstein ...
    From Facebook to Talking Points Memo to the New York Times, often what looks like fact-based journalism is not. It’s advertising. Not only are ads indistinguishable from reporting, the Internet we rely on for news, opinions and even impartial sales content is now the ultimate corporate tool. Reader beware: content without a corporate sponsor lurking behind it is rare indeed.Black Ops Advertising ... Read more

    $8.69 USD

  • Home Business: The SECRETS to PINTEREST: How to Create, Promote & Market a Successful MONEY Generating Account

    Business, Income & Social Media, #2

    by Penny King ...
    Series Book 2 - Business, Income & Social Media
    Would you like to start a popular Pinterest account?Do you love pinning content for your Pinterest account?Would you like to earn an income from your Pinterest boards?Do you want to set up your boards to maximize engagement with present and future customers?Your business will be left behind if you don't utilise PINTEREST NOW!Pin Like a Professional</... ... Read more

    $2.99 USD

  • YouTube, The Home of Vlogging

    The rise of video on demand

    by 50minutes ...
    Series series Business Stories
    Find out how YouTube made video content accessible to all in just 50 minutes!YouTube is a video sharing platform which was launched in 2005. Although it was originally developed as a simple video sharing platform, it has evolved into one of the most popular websites on the internet, with one billion hours of content being watched on the site per day in 2017. Its influence has become so widespread ... Read more

    $9.99 USD or Free with Kobo Plus

    Also available as: Audiobook

    Also available as: Audiobook

  • The Basics Of Internet Marketing

    by Edmund Loh & Vince Tan ...
    Internet Marketing Basics For NewbiesMarketing has always been an exciting profession. There is the challenge of coming up with new and creative ways to catch the attention of the public, hold that attention long enough to build up enthusiasm for a product line, and then motivate consumers to take that final step and purchase the good or service.There is a lot of time and effort that goes into ... Read more

    $7.87 USD or Free with Kobo Plus