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Dynamics of International Advertising

Theoretical and Practical Perspectives

by Barbara Mueller, Sophia Mueller-Bryson ...

Now in its fourth edition, Dynamics of International Advertising highlights the unique challenges marketers face in developing and implementing successful international advertising campaigns. With a balance of theoretical and practical perspectives, this edition takes the reader inside the dynamics of advertising as it functions within the international marketing mix.Updated with the most recent ... Read more

$56.69 USD

Now in its fourth edition, Dynamics of International Advertising highlights the unique challenges marketers face in developing and implementing successful international advertising campaigns. With a balance of theoretical and practical perspectives, this edition takes the reader inside the dynamics of advertising as it functions within the international marketing mix.Updated with the most recent
... Read more
Dynamics of International Advertising

Theoretical and Practical Perspectives

by Barbara Mueller ...

Now in its third edition, Dynamics of International Advertising highlights the unique challenges marketers face in developing and implementing successful international advertising campaigns.With a balance of theoretical and practical perspectives, this edition takes the reader inside the dynamics of advertising as it functions within the international marketing mix. Updated with the most recent ... Read more

$67.99 USD

Now in its third edition, Dynamics of International Advertising highlights the unique challenges marketers face in developing and implementing successful international advertising campaigns.With a balance of theoretical and practical perspectives, this edition takes the reader inside the dynamics of advertising as it functions within the international marketing mix. Updated with the most recent
... Read more
A Pretty Age

by Barbara Mueller ...

In 1910, a missionary visitor arrives at Sophiny Mumms convent boarding school in Concord, Kansas. Sophiny is smitten. Her best friend Antoinette Dominguez is notand begins a series of strange behaviors breaking all the rules. From Sophiny she extracts three promises, a trunk exchange, and a staged fight before she elopes. Shortly thereafter, Sophiny learns that the missionary is not who he ... Read more

$3.99 USD

In 1910, a missionary visitor arrives at Sophiny Mumms convent boarding school in Concord, Kansas. Sophiny is smitten. Her best friend Antoinette Dominguez is notand begins a series of strange behaviors breaking all the rules. From Sophiny she extracts three promises, a trunk exchange, and a staged fight before she elopes. Shortly thereafter, Sophiny learns that the missionary is not who he
... Read more
Handbook of Integrated CSR Communication

Edited by Sandra Diehl, Matthias Karmasin, Barbara Mueller, Ralf Terlutter, Franzisca Weder ...

Series series Business and Management (R0)
This handbook pursues an integrated communication approach. Drawing on the various fields of organizational communication and their relevance for CSR, it addresses innovative topics such as big data, social media, and the convergence of communication channels, as well as the roles they play in a successfully integrated CSR communication program. Further aspects covered include the analysis of ... Read more

$287.09 USD

This handbook pursues an integrated communication approach. Drawing on the various fields of organizational communication and their relevance for CSR, it addresses innovative topics such as big data, social media, and the convergence of communication channels, as well as the roles they play in a successfully integrated CSR communication program. Further aspects covered include the analysis of
... Read more
Emotionally Intelligent School Counseling

Edited by John Pellitteri, Robin Stern, Claudia Shelton, Barbara Muller-Ackerman ...

The concept of emotional intelligence (EI), which has steadily gained acceptance in psychology, seems particularly well suited to the work of school counselors and school psychologists who must constantly deal with troubled and underperforming students. To date, however, no book has systematically explained the theoretical and scientific foundations of emotional intelligence and integrated this ... Read more

$72.99 USD

The concept of emotional intelligence (EI), which has steadily gained acceptance in psychology, seems particularly well suited to the work of school counselors and school psychologists who must constantly deal with troubled and underperforming students. To date, however, no book has systematically explained the theoretical and scientific foundations of emotional intelligence and integrated this
... Read more
Revolutionary Conversations

The Tools You Need for the Success You Want

by Mark H. Fowler, Noal McDonald, Barbara Gaughen-Muller ...

Gold Medal Winner, 2014 Global Ebook Awards (Communications category).Who would imagine that one word could change your life? Introducing the S.H.A.R.E.™ Tools, which together spell the word that leads to positive connections and the success of Revolutionary Conversations.Developed over the course of 25 years by business re-engineering specialist Mark Fowler and refined with human resources ... Read more

$9.94 USD

Gold Medal Winner, 2014 Global Ebook Awards (Communications category).Who would imagine that one word could change your life? Introducing the S.H.A.R.E.™ Tools, which together spell the word that leads to positive connections and the success of Revolutionary Conversations.Developed over the course of 25 years by business re-engineering specialist Mark Fowler and refined with human resources
... Read more

Forces for Good

The Six Practices of High-Impact Nonprofits

by Leslie R. Crutchfield, Heather McLeod Grant ...

Series Book 36 - Jossey-Bass Leadership Series
An innovative guide to how great nonprofits achieve extraordinary social impact. What makes great nonprofits great? Authors Crutchfield and McLeod Grant searched for the answer over several years, employing a rigorous research methodology which derived from books on for-profits like Built to Last. They studied 12 nonprofits that have achieved extraordinary levels of impact—from Habitat for ... Read more

$19.99 USD

Also available as: Audiobook

An innovative guide to how great nonprofits achieve extraordinary social impact. What makes great nonprofits great? Authors Crutchfield and McLeod Grant searched for the answer over several years, employing a rigorous research methodology which derived from books on for-profits like Built to Last. They studied 12 nonprofits that have achieved extraordinary levels of impact—from Habitat for
... Read more

Also available as: Audiobook
Love Never Dies

by Christina Dodd ...

Series Book 5 - Virtue Falls
From this “master of the genre,” Christina Dodd,comes a third short storyset in the quaint — and deadly — town of Virtue Falls…A murder committed. A love lost. A ghost haunted by his past.Only one woman can rescue him from his lonely fate…If she can survive the night… ... Read more

$2.99 USD or Free with Kobo Plus

From this “master of the genre,” Christina Dodd,comes a third short storyset in the quaint — and deadly — town of Virtue Falls…A murder committed. A love lost. A ghost haunted by his past.Only one woman can rescue him from his lonely fate…If she can survive the night…
... Read more
Writings to Young Women from Laura Ingalls Wilder - Volume One

On Wisdom and Virtues

by Laura Ingalls Wilder ...

From helping others in times of need, to keeping and maintaining friendships, to having a positive attitude, Laura's words of wisdom in Writings to Young Women from Laura Ingalls Wilder: On Wisdom and Virtues are applicable even in today's world. As she shares stories and experiences from her own life, she encourages readers to live lives of integrity and to realize their dreams. ... Read more

$10.99 USD

Also available as: Audiobook

From helping others in times of need, to keeping and maintaining friendships, to having a positive attitude, Laura's words of wisdom in Writings to Young Women from Laura Ingalls Wilder: On Wisdom and Virtues are applicable even in today's world. As she shares stories and experiences from her own life, she encourages readers to live lives of integrity and to realize their dreams.
... Read more

Also available as: Audiobook
Self-Promotion for Introverts: The Quiet Guide to Getting Ahead

by Nancy Ancowitz ...

"Filled with tips ... The author’s tone is supportive and she does not argue that introverts should become live wires."--The New York Times"Best Books 2009"--Publishers Weekly"Whatever's behind your reluctance to speak out for yourself, [Self-Promotion for Introverts®] is the first book I've seen with serious research on the topic that leads to a new game plan; it may help you promote yourself ... Read more

$17.99 USD

"Filled with tips ... The author’s tone is supportive and she does not argue that introverts should become live wires."--The New York Times"Best Books 2009"--Publishers Weekly"Whatever's behind your reluctance to speak out for yourself, [Self-Promotion for Introverts®] is the first book I've seen with serious research on the topic that leads to a new game plan; it may help you promote yourself
... Read more
Five Good Ideas

Practical Strategies for Non-Profit Success

Edited by Alan Broadbent, Ratna Omidvar ...

Non-profits are big business. According to a recent Johns Hopkins report, third-sector institutions in Belgium, the Czech Republic, Japan, the U.S. and Canada have been growing at an average rate that is twice the growth rate of their GDPs. Canada is home to the second largest non-profit workforce in the world, employing 2 million paid staff and contributing $112 billion to our economy each year. ... Read more

$11.99 USD

Non-profits are big business. According to a recent Johns Hopkins report, third-sector institutions in Belgium, the Czech Republic, Japan, the U.S. and Canada have been growing at an average rate that is twice the growth rate of their GDPs. Canada is home to the second largest non-profit workforce in the world, employing 2 million paid staff and contributing $112 billion to our economy each year.
... Read more
The Women

A Novel

by T.C. Boyle ...

NEW YORK TIMES BESTSELLER • A “riveting” (The Wall Street Journal) and “wonderfully entertaining” (The Boston Globe) account of Frank Lloyd Wright’s life, told through the experiences of the four women who loved him.“Boyle handles the big themes—Wright the genius battling an uncomprehending, philistine world and Wright the man loving and loathing his women—with extraordinary brio.”—San Francisco ... Read more

Was $5.99 USD Now $4.99 USD

NEW YORK TIMES BESTSELLER • A “riveting” (The Wall Street Journal) and “wonderfully entertaining” (The Boston Globe) account of Frank Lloyd Wright’s life, told through the experiences of the four women who loved him.“Boyle handles the big themes—Wright the genius battling an uncomprehending, philistine world and Wright the man loving and loathing his women—with extraordinary brio.”—San Francisco
... Read more

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Dynamics of International Advertising

Dynamics of International Advertising

A Pretty Age

Handbook of Integrated CSR Communication

Emotionally Intelligent School Counseling

Revolutionary Conversations

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Forces for Good

Love Never Dies

Writings to Young Women from Laura Ingalls Wilder - Volume One

Self-Promotion for Introverts: The Quiet Guide to Getting Ahead

Five Good Ideas

The Women

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