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Showing 1 - 12 of 12 results for “barbara loken”
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  • Brands and Brand Management

    Contemporary Research Perspectives

    Edited by Barbara Loken, Rohini Ahluwalia ...
    Series series Marketing and Consumer Psychology Series
    Very few books exist that meaningfully integrate the rich and vast body of scientific research and theories that have accumulated in the field, relating to both traditional and contemporary topics in branding. This book accomplishes that task, with contributions from leading experts in the science of branding, national and international. The book should appeal to all students, faculty, and ... Read more

    $73.99 USD

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  • Winning Decisions

    Getting It Right the First Time

    by J. Edward Russo, Paul J.H. Schoemaker ...
    Business revolves around making decisions, often risky decisions, usually with incomplete information and too often in less time than we need. Executives at every level, in every industry, are confronted with information overload, less leeway for mistakes, and a business environment that changes rapidly. In light of this increased pressure and volatility, the old-fashioned ways of making decisions ... Read more

    $13.99 USD

  • Scenario Planning in Organizations

    How to Create, Use, and Assess Scenarios

    by Thomas J. Chermack ...
    Scenario planning helps organization leaders, executives and decision-makers envision and develop strategies for multiple possible futures instead of just one. It enables organizations to become resilient and agile, carefully calibrating their responses and adapting quickly to new circumstances in a fast-changing environment. This book is the most comprehensive treatment to date of the scenario ... Read more

    $28.99 USD

  • Organizational Behavior

    A Management Challenge

    by Linda K. Stroh, Gregory B. Northcraft, Margaret A. Neale, (Co-author) Mar Kern, (Co-author) Chr Langlands ...
    This textbook in Organizational Behavior is appropriate for undergraduate as well as MBA students of management and psychology. Very readable, this textbook, authored by accomplished Management professors, will focus on the latest research in OB. ... Read more

    $60.99 USD

  • Strategic IQ

    Creating Smarter Corporations

    by John Wells ...
    In today's world, only the smartest survive. The competitive landscape is littered with graves of well-known firms whose revenues, profits and stock prices rose for decades until they suddenly imploded.In fast-changing business environments, firms must adapt their strategies and innovate to remain at the top. But many successful firms fail to do so. Instead, they succumb to inertia, hesitate, or ... Read more

    $29.00 USD

  • Strategic Leadership

    Theory and Research on Executives, Top Management Teams, and Boards

    by Bert Cannella, Sydney Finkelstein, Donald C. Hambrick ...
    Series series Strategic Management
    This book integrates and assesses the vast and rapidly growing literature on strategic leadership, which is the study of top executives and their effects on organizations. The authors synthesize what is known about strategic leadership and indicate new research directions. The book is meant primarily for scholars who strive to assess and understand the phenomena of strategic leadership. It offers ... Read more

    $82.79 USD

  • Brand Equity & Advertising

    Advertising's Role in Building Strong Brands

    Edited by David A. Aaker, Alexander Biel ...
    The tenth annual Advertising and Consumer Psychology Conference held in San Francisco focused on branding -- a subject generating intense interest both in academia and in the "real world." The principle theory behind these conferences is that much can be gained by joining advertising and marketing professionals with academic researchers in advertising. Professionals can gain insight into the new ... Read more

    $132.99 USD

  • Teaching Entrepreneurship

    A Practice-Based Approach

    by Heidi M. Neck, Patricia G. Greene, Candida G. Brush ...
    'Of course, entrepreneurship can be taught, and this books shows how. Using scholarly research as the foundation, the authors have crafted a set of practices to foster entrepreneurial thinking that should be incorporated in all courses across the entire curriculum.'- Tina Seelig, Stanford University, US'Practice makes perfect and Babson professors Neck, Greene and Brush lead the way for global ... Read more

    $39.99 USD

  • Scenario Thinking

    Practical Approaches to the Future

    by G. Wright, G. Cairns ...
    Series series Business and Management (R0)
    Presents new methods in scenario thinking, based on a mix of high-level research and top-level consultancy experience. The authors describe the logical bases of a range of scenario methods and provide detailed 'road maps' on how to implement them - together with practical examples of their application. ... Read more

    $49.99 USD

  • Using Scenarios

    Scenario Planning for Improving Organizations

    by Thomas J. Chermack ...
    This is the first book to offer detailed guidance on how scenarios can be used to help organizations make their toughest decisions in a world of ever-escalating crisis and opportunity.To reap the full benefits of scenarios, you have to be able to apply them in the real world. This groundbreaking book goes beyond the theoretical to clearly explain different ways scenarios can be used in business ... Read more

    $25.99 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • Scenario Planning - Revised and Updated

    The Link Between Future and Strategy

    by Mats Lindgren, H. Bandhold ...
    Series series Business and Management (R0)
    Recent research in the field of business strategy has shown that strategic flexibility can be achieved through a scenario planning perspective for long-term competition and performance. The authors have drawn upon examples and case studies to develop a new model for scenario planning that is closely integrated with strategy and innovation. ... Read more

    $58.99 USD

  • Blind Spots, Biases and Other Pathologies in the Boardroom

    by Kenneth A. Merchant ...
    In this book we argue that as a first step it is important to recognize these group dynamics and the problems they cause. Some of them can be minimized through, for example, properly designed decision processes. Others are more complicated. But all of them need to be recognized and understood so that we can properly shape our expectations of the degree and quality of oversight corporate boards of ... Read more

    $6.99 USD