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Global Brand Power

Leveraging Branding for Long-Term Growth

by Barbara E. Kahn ...

Series series
The branding bible for today's globalized worldToday, brands have become even more important than the products they represent: their stories travel with lightning speed through social media and the Internet and across countries and diverse cultures. A brand must be elastic enough to allow for reasonable category and product-line extensions, flexible enough to change with dynamic market conditions, ... Read more

$12.99 USD

Also available as: Audiobook

The branding bible for today's globalized worldToday, brands have become even more important than the products they represent: their stories travel with lightning speed through social media and the Internet and across countries and diverse cultures. A brand must be elastic enough to allow for reasonable category and product-line extensions, flexible enough to change with dynamic market conditions,
... Read more

Also available as: Audiobook
Visual Marketing

A Practical Guide to the Science of Branding & Retailing

by Barbara E. Kahn, Elizabeth N. Johnson ...

As the world accelerates towards the digital realm post-pandemic, it has never been more important for marketers and designers to have a solid understanding of visual marketing and the key principles and concepts behind it.Visual Marketing analyses the post-pandemic digital transformation, including AI, taking place across an increasingly competitive marketing landscape. Against this background, ... Read more

$57.99 USD

As the world accelerates towards the digital realm post-pandemic, it has never been more important for marketers and designers to have a solid understanding of visual marketing and the key principles and concepts behind it.Visual Marketing analyses the post-pandemic digital transformation, including AI, taking place across an increasingly competitive marketing landscape. Against this background,
... Read more
The Shopping Revolution, Updated and Expanded Edition

How Retailers Succeed in an Era of Endless Disruption Accelerated by COVID-19

by Barbara E. Kahn ...

Featured in The New York Times, Bloomberg, and Vox, The Shopping Revolution is "a brisk and thought-provoking anatomy of shopping in the 21st century" (Kirkus Reviews).The retail industry was already in the midst of unparalleled disruption. Then came COVID-19.In a fully updated and expanded edition of The Shopping Revolution: How Retailers Succeed in an Era of Endless Disruption Accelerated by ... Read more

$15.99 USD

Featured in The New York Times, Bloomberg, and Vox, The Shopping Revolution is "a brisk and thought-provoking anatomy of shopping in the 21st century" (Kirkus Reviews).The retail industry was already in the midst of unparalleled disruption. Then came COVID-19.In a fully updated and expanded edition of The Shopping Revolution: How Retailers Succeed in an Era of Endless Disruption Accelerated by
... Read more
Audiobook

Global Brand Power

Leveraging Branding for Long-Term Growth

by Barbara E. Kahn ...

Narrated by Rose Itzcovitz ...

Unabridged

3 hours 49 min

The branding bible for today’s globalized worldToday, brands have become even more important than the products they represent: their stories travel with lightning speed through social media and the Internet and across countries and diverse cultures. A brand must be elastic enough to allow for reasonable category and product-line extensions, flexible enough to change with dynamic market conditions, ... Read more

$27.99 USD

Also available as: eBook

The branding bible for today’s globalized worldToday, brands have become even more important than the products they represent: their stories travel with lightning speed through social media and the Internet and across countries and diverse cultures. A brand must be elastic enough to allow for reasonable category and product-line extensions, flexible enough to change with dynamic market conditions,
... Read more

Also available as: eBook
Audiobook

The Shopping Revolution

How Successful Retailers Win Customers in an Era of Endless Disruption

by Barbara E. Kahn ...

Narrated by Lisa Larsen ...

Unabridged

5 hours

We are just witnessing the start of the radical changes in retail that will revolutionize shopping in every way. As Amazon and other disruptors continue to offer ever-greater value, customers' expectations will continue to ratchet up, making winning (and keeping) those customers all the more challenging. For some retailers, the changes will push customers permanently out of their reach—and their ... Read more

$15.99 USD

We are just witnessing the start of the radical changes in retail that will revolutionize shopping in every way. As Amazon and other disruptors continue to offer ever-greater value, customers' expectations will continue to ratchet up, making winning (and keeping) those customers all the more challenging. For some retailers, the changes will push customers permanently out of their reach—and their
... Read more

Audiobook

Financial Literacy for Managers

Finance and Accounting for Better Decision-Making

by Richard A. Lambert ...

Narrated by Kaleo Griffith ...

Unabridged

5 hours 25 min

The language of businessIn order to understand how your business is performing right now and to evaluate, assess, and devise new strategies to boost future performance, you need information. Financial statements are a critical source of the information you need.In direct and simple terms, Richard A. Lambert, Miller-Sherrerd Professor of Accounting at the Wharton School of the University of ... Read more

$29.99 USD

Also available as: eBook

The language of businessIn order to understand how your business is performing right now and to evaluate, assess, and devise new strategies to boost future performance, you need information. Financial statements are a critical source of the information you need.In direct and simple terms, Richard A. Lambert, Miller-Sherrerd Professor of Accounting at the Wharton School of the University of
... Read more

Also available as: eBook
Audiobook

The Difference

When Good Enough Isn't Enough

by Subir Chowdhury ...

Narrated by Dominic Hoffman ...

Unabridged

3 hours 49 min

If you saw a toothpick on the floor, what would you do?This seemingly innocuous question was posed to Subir Chowdhury by one of his longtime clients, and ultimately lead him to a profound realization: good enough is not enough. The best processes in the world won't work without developing the kind of mindset — a caring mindset — that is needed to achieve real and sustainable change in both ... Read more

$14.99 USD

Also available as: eBook

If you saw a toothpick on the floor, what would you do?This seemingly innocuous question was posed to Subir Chowdhury by one of his longtime clients, and ultimately lead him to a profound realization: good enough is not enough. The best processes in the world won't work without developing the kind of mindset — a caring mindset — that is needed to achieve real and sustainable change in both
... Read more

Also available as: eBook
Audiobook

Rome

A History in Seven Sackings

by Matthew Kneale ...

Narrated by Neil Gardner ...

Unabridged

12 hours 41 min

“This magnificent love letter to Rome” (Stephen Greenblatt) tells the story of the Eternal City through pivotal moments that defined its history—from the early Roman Republic through the Renaissance and the Reformation to the German occupation in World War Two—“an erudite history that reads like a page-turner” (Maria Semple).Rome, the Eternal City. It is a hugely popular tourist destination with a ... Read more

$26.99 USD

Also available as: eBook

“This magnificent love letter to Rome” (Stephen Greenblatt) tells the story of the Eternal City through pivotal moments that defined its history—from the early Roman Republic through the Renaissance and the Reformation to the German occupation in World War Two—“an erudite history that reads like a page-turner” (Maria Semple).Rome, the Eternal City. It is a hugely popular tourist destination with a
... Read more

Also available as: eBook
Audiobook

Text Me When You Get Home

The Evolution and Triumph of Modern Female Friendship

by Kayleen Schaefer ...

Narrated by Lauren Fortgang ...

Unabridged

6 hours 49 min

**"Text Me has the thrills and laughs of a romantic comedy, but with an inverted message: 'There just isn't only one love story in our lives,' Schaefer writes. If you're lucky, friends will be the protagonists in these multiple love stories. It's high time that we start seeing it that way."--NPR, 2018's Great ReadsA personal and sociological examination--and ultimately a celebration--of the ... Read more

$15.99 USD

Also available as: eBook

**"Text Me has the thrills and laughs of a romantic comedy, but with an inverted message: 'There just isn't only one love story in our lives,' Schaefer writes. If you're lucky, friends will be the protagonists in these multiple love stories. It's high time that we start seeing it that way."--NPR, 2018's Great ReadsA personal and sociological examination--and ultimately a celebration--of the
... Read more

Also available as: eBook
Audiobook

Everything You Love Will Burn

Inside the Rebirth of White Nationalism in America

by Vegas Tenold ...

Narrated by Vegas Tenold ...

Unabridged

10 hours 38 min

The dark story of the shocking resurgence of white supremacist and nationalist groups, and their path to political powerSix years ago, Vegas Tenold embedded himself among the members of three of America's most ideologically extreme white nationalist groups-the KKK, the National Socialist Movement, and the Traditionalist Workers Party. At the time, these groups were part of a disorganized ... Read more

$27.99 USD

Also available as: eBook

The dark story of the shocking resurgence of white supremacist and nationalist groups, and their path to political powerSix years ago, Vegas Tenold embedded himself among the members of three of America's most ideologically extreme white nationalist groups-the KKK, the National Socialist Movement, and the Traditionalist Workers Party. At the time, these groups were part of a disorganized
... Read more

Also available as: eBook
Audiobook

The CEO Next Door

The 4 Behaviors that Transform Ordinary People into World-Class Leaders

by Elena L. Botelho, Kim R. Powell, Tahl Raz ...

Narrated by Bernadette Dunne ...

Unabridged

8 hours 50 min

**NEW YORK TIMES AND WALL STREET JOURNAL BESTSELLER • Winner of CMI Management Book of the Year 2019Based on an in-depth analysis of over 2,600 leaders drawn from a database of more than 17,000 CEOs and C-suite executives, as well 13,000 hours of interviews, and two decades of experience advising CEOs and executive boards, Elena L. Botelho and Kim R. Powell overturn the myths about what it takes ... Read more

$20.99 USD

Also available as: eBook

**NEW YORK TIMES AND WALL STREET JOURNAL BESTSELLER • Winner of CMI Management Book of the Year 2019Based on an in-depth analysis of over 2,600 leaders drawn from a database of more than 17,000 CEOs and C-suite executives, as well 13,000 hours of interviews, and two decades of experience advising CEOs and executive boards, Elena L. Botelho and Kim R. Powell overturn the myths about what it takes
... Read more

Also available as: eBook
Audiobook

Art of Innovation, The

Lessons in Creativity from IDEO, America's Leading Design Firm

by Tom Kelley, Jonathan Littman ...

Narrated by Nick Podehl ...

Unabridged

8 hours 56 min

IDEO, the widely admired, award-winning design and development firm that brought the world the Apple mouse, Polaroid’s I-Zone instant camera, the Palm V, and hundreds of other cutting-edge products and services, reveals its secrets for fostering a culture and process of continuous innovation.There isn’t a business in America that doesn’t want to be more creative in its thinking, products, and ... Read more

$35.99 USD

Also available as: eBook

IDEO, the widely admired, award-winning design and development firm that brought the world the Apple mouse, Polaroid’s I-Zone instant camera, the Palm V, and hundreds of other cutting-edge products and services, reveals its secrets for fostering a culture and process of continuous innovation.There isn’t a business in America that doesn’t want to be more creative in its thinking, products, and
... Read more

Also available as: eBook

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Recommended For You

“barbara e kahn”

Global Brand Power

Visual Marketing

The Shopping Revolution, Updated and Expanded Edition

Global Brand Power

The Shopping Revolution

People who read these also enjoyed

Financial Literacy for Managers

The Difference

Rome

Text Me When You Get Home

Everything You Love Will Burn

The CEO Next Door

Art of Innovation, The

eReaders

Apps

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“barbara e kahn”

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