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Mastering the New Media Landscape

Embrace the Micromedia Mindset

by Barbara Cave Henricks, Rusty Shelton ...

The New Way to Get NoticedThe giant brands that once dominated the media landscape—Oprah, the New York Times, NPR, CNN—have seen their monopoly on public attention smashed by the Internet and now find themselves competing with individuals and brands in a sea of micromedia: websites, social media, blogs, podcasts, and more. Ace publicists and marketers Barbara Cave Henricks and Rusty Shelton show ... Read more

$12.99 USD

Also available as: Audiobook

The New Way to Get NoticedThe giant brands that once dominated the media landscape—Oprah, the New York Times, NPR, CNN—have seen their monopoly on public attention smashed by the Internet and now find themselves competing with individuals and brands in a sea of micromedia: websites, social media, blogs, podcasts, and more. Ace publicists and marketers Barbara Cave Henricks and Rusty Shelton show
... Read more

Also available as: Audiobook
Audiobook

Mastering the New Media Landscape

Embrace the Micromedia Mindset

by Barbara Cave Henricks, Rusty Shelton ...

Narrated by Rusty Shelton ...

Unabridged

4 hours 1 min

In days past people got the world's attention by winning over the gatekeepers of big media. But the Internet has changed everything- Barbara Cave Henricks and Rusty Shelton show you how to make your voice heard in this brave new world.The world of mass media, in which a few, prime national outlets controlled the messages we all see and hear, has largely vanished. The giant boulders you once had to ... Read more

$12.99 USD

Also available as: eBook

In days past people got the world's attention by winning over the gatekeepers of big media. But the Internet has changed everything- Barbara Cave Henricks and Rusty Shelton show you how to make your voice heard in this brave new world.The world of mass media, in which a few, prime national outlets controlled the messages we all see and hear, has largely vanished. The giant boulders you once had to
... Read more

Also available as: eBook

How to Make, Market and Sell Ebooks - All for Free

by Jason Matthews ...

Everything for writers who sell ebooks. Desktop publishing (or e-publishing) enables indie authors to keep the bulk of the royalties. Discover the best ways to:use social media—build author platformformat and upload for Amazon, Smashwords, Barnes & Noble, Apple, Google and othersconvert documents to any format (epub, mobi, pdf and more)sell books onlinecreate a websitemake a blogdesign ebook ... Read more

$5.99 USD

Everything for writers who sell ebooks. Desktop publishing (or e-publishing) enables indie authors to keep the bulk of the royalties. Discover the best ways to:use social media—build author platformformat and upload for Amazon, Smashwords, Barnes & Noble, Apple, Google and othersconvert documents to any format (epub, mobi, pdf and more)sell books onlinecreate a websitemake a blogdesign ebook
... Read more
Scientific advertising

by Claude C. Hopkins, David De Angelis ...

The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct methods of procedure have been proved and established. We know what is most effective, and we act on basic laws.Advertising, once a gamble, has thus become, under able ... Read more

$1.99 USD or Free with Kobo Plus

Also available as: Audiobook

The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct methods of procedure have been proved and established. We know what is most effective, and we act on basic laws.Advertising, once a gamble, has thus become, under able
... Read more

Also available as: Audiobook
Marketing Metrics

The Definitive Guide to Measuring Marketing Performance

by Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein ...

Marketing Metrics: The Definitive Guide to Measuring Marketing Performance, Second Edition, is the definitive guide to today’s most valuable marketing metrics. In this thoroughly updated and significantly expanded book, four leading marketing researchers show exactly how to choose the right metrics for every challenge and expand their treatment of social marketing, web metrics, and brand equity. ... Read more

$44.99 USD

Marketing Metrics: The Definitive Guide to Measuring Marketing Performance, Second Edition, is the definitive guide to today’s most valuable marketing metrics. In this thoroughly updated and significantly expanded book, four leading marketing researchers show exactly how to choose the right metrics for every challenge and expand their treatment of social marketing, web metrics, and brand equity.
... Read more
Public Opinion (Warbler Classics Annotated Edition)

by Walter Lippmann ...

In his groundbreaking work Public Opinion (1922), Walter Lippmann, an eminent American writer and political commentator, delves into the intricate dynamics of democracy, shedding light on the pivotal role of citizens. He warns against the perils of propaganda, anticipating its sway on public perception. Lippmann challenges the efficacy of journalism in informing the populace, asserting that ... Read more

$2.99 USD

In his groundbreaking work Public Opinion (1922), Walter Lippmann, an eminent American writer and political commentator, delves into the intricate dynamics of democracy, shedding light on the pivotal role of citizens. He warns against the perils of propaganda, anticipating its sway on public perception. Lippmann challenges the efficacy of journalism in informing the populace, asserting that
... Read more
The Marketing Gurus

Lessons from the Best Marketing Books of All Time

by Chris Murray, Soundview Executive Book Summaries Eds. ...

Indispensable summaries of the best marketing books of our timeSince 1978, Soundview Executive Book Summaries has offered its subscribers condensed versions of the best business books published each year. Focused, insightful, and practical, Soundview’s summaries have been acclaimed as the definitive selection service for the sophisticated business book reader.Now Soundview is bringing together ... Read more

$4.99 USD

Indispensable summaries of the best marketing books of our timeSince 1978, Soundview Executive Book Summaries has offered its subscribers condensed versions of the best business books published each year. Focused, insightful, and practical, Soundview’s summaries have been acclaimed as the definitive selection service for the sophisticated business book reader.Now Soundview is bringing together
... Read more
Streampunks

YouTube and the Rebels Remaking Media

by Maany Peyvan, Robert Kyncl ...

An entertainment and tech insider—YouTube’s chief business officer—delivers the first detailed account of the rise of YouTube, the creative minds who have capitalized on it to become pop culture stars, and how streaming video is revolutionizing the media world.In the past ten years, the internet video platform YouTube has changed media and entertainment as profoundly as the invention of film, ... Read more

$10.99 USD

Also available as: Audiobook

An entertainment and tech insider—YouTube’s chief business officer—delivers the first detailed account of the rise of YouTube, the creative minds who have capitalized on it to become pop culture stars, and how streaming video is revolutionizing the media world.In the past ten years, the internet video platform YouTube has changed media and entertainment as profoundly as the invention of film,
... Read more

Also available as: Audiobook
Business-to-Business Marketing

A step-by-step guide

by Mark Eardley ...

The way businesses buy from one another has changed profoundly in recent years. Markets have evolved, disruptive technologies have sprung up and buyers’ expectations have changed. But despite this, the fundamentals of business-to-business marketing have remained constant: today’s corporate decision-makers still need to know who you are, what you do and why you matter to them. In Business-to ... Read more

$9.09 USD

The way businesses buy from one another has changed profoundly in recent years. Markets have evolved, disruptive technologies have sprung up and buyers’ expectations have changed. But despite this, the fundamentals of business-to-business marketing have remained constant: today’s corporate decision-makers still need to know who you are, what you do and why you matter to them. In Business-to
... Read more
Marketing Demystified

by Donna Anselmo ...

Series series Demystified
The goal of marketing is simple: attract customers who will purchase your product. Getting there, though, isn't so easy. Real marketing success involves a strong foundation in everything from planning, advertising, and publicity to Internet strategies, database management, and more. Enter Marketing DeMystified. Addressing every step of the process in plain English, it helps you master all the ... Read more

$25.19 USD

The goal of marketing is simple: attract customers who will purchase your product. Getting there, though, isn't so easy. Real marketing success involves a strong foundation in everything from planning, advertising, and publicity to Internet strategies, database management, and more. Enter Marketing DeMystified. Addressing every step of the process in plain English, it helps you master all the
... Read more
The Referral of a Lifetime

Never Make a Cold Call Again!

by Tim Templeton ...

Your Best Prospects Are Referred Prospects!Nobody likes cold calls. And nobody really needs to make them. The Referral of a Lifetime teaches a step-by-step system that will allow anyone to generate a steady stream of new business through consistent, qualified referrals while retaining and maximizing business with existing customers. Tim Templeton emphasizes the importance of applying the golden ... Read more

$17.99 USD

Your Best Prospects Are Referred Prospects!Nobody likes cold calls. And nobody really needs to make them. The Referral of a Lifetime teaches a step-by-step system that will allow anyone to generate a steady stream of new business through consistent, qualified referrals while retaining and maximizing business with existing customers. Tim Templeton emphasizes the importance of applying the golden
... Read more
Create And Sell An Information Product: eBook, Blog, Podcast, Audio, Video & more…

No Nonsence Online Income, #1

by Laura Whitworth ...

Series Book 1 - No Nonsence Online Income
Information products have helped hundreds of people achieve financial independence with their online business. Some marketers have achieved a level of celebrity in their niche with the products they created. This book will teach you how to choose, develop, and market your information product so it can become a stream of passive income.There are many types of information products. The choices can ... Read more

$2.99 USD or Free with Kobo Plus

Information products have helped hundreds of people achieve financial independence with their online business. Some marketers have achieved a level of celebrity in their niche with the products they created. This book will teach you how to choose, develop, and market your information product so it can become a stream of passive income.There are many types of information products. The choices can
... Read more

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“barbara cave henricks”

Mastering the New Media Landscape

Mastering the New Media Landscape

People who read these also enjoyed

How to Make, Market and Sell Ebooks - All for Free

Scientific advertising

Marketing Metrics

Public Opinion (Warbler Classics Annotated Edition)

The Marketing Gurus

Streampunks

Business-to-Business Marketing

Marketing Demystified

The Referral of a Lifetime

Create And Sell An Information Product: eBook, Blog, Podcast, Audio, Video & more…

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