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“barb westfield”

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  • Building Billion Dollar Brands

    Spectacular Successes & Cautionary Tales: The Lure Of Brand Response From Both Sides Of The Marketing Fence

    by Rick Cesari, Barb Westfield ...
    Better Branding, Better BenefitsMarketing techniques, retailers, and distribution channels have changed dramatically since authors RICK CESARI and BARB WESTFIELD started in the business of brand building and direct response advertising twenty-five-plus years ago, and they will continue to change, but over their combined years of experience, Rick and Barb have found that five key strategies have ... Read more

    $9.99 USD