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  • AI Empowered

    Pioneering African American Entrepreneurship in the Digital Age

    With the rapid advancement of artificial intelligence (AI), new technology is reshaping business landscapes and creating unprecedented opportunities for innovation and growth. Professors Babu George and Ontario Wooden explore the transformative journey of African American entrepreneurs as they navigate the evolving AI era.Beginning with a conceptual analysis based on firsthand experiences with ... Read more

    $86.09 USD

  • Progress in Green Economics

    by Babu George ...
    Green economics refers to the discipline in which economists and businesses pursue policies that are conducive to minimizing environmental and ecological damage and therefore sustainable development.Progress in Green Economics primarily focuses on developments in the transition of different industries and sectors to a sustainable, environment-friendly economic model. The book presents 7 chapters ... Read more

    $49.00 USD

  • Progress in Green Economics

    by Babu George ...
    Green economics refers to the discipline in which economists and businesses pursue policies that are conducive to minimizing environmental and ecological damage and therefore sustainable development.Progress in Green Economics primarily focuses on developments in the transition of different industries and sectors to a sustainable, environment-friendly economic model. The book presents 7 chapters ... Read more

    $35.29 USD

  • Holiday attachment - The construct, measure, and its relation with customer loyalty

    by Babu George ...
    Doctoral Thesis / Dissertation from the year 2004 in the subject Tourism - Miscellaneous, grade: none, Goa University (Goa University, India), language: English, abstract: The content of the thesis may be summarized as follows: a) Conceptualization, development, and validation of a scale to measure holiday attachment. b) Examination of holiday attachment as an antecedent of tourist loyalty. c) ... Read more

    $40.23 USD

  • Tourism Technology, Sustainability, and Local Community Empowerment

    Series series Contemporary Geographies of Leisure, Tourism and Mobility
    This timely book critically explores how smart tourism technologies can create more inclusive, empowered communities, helping local residents benefit from and participate in the tourism economy while ensuring sustainability. To achieve this, it examines the role of digital platforms, smart infrastructure, and advanced technologies like AI, IoT, and big data in enhancing local engagement, ... Read more

    $64.99 USD

  • Towards Digitally Transforming Accounting and Business Processes

    Proceedings of the International Conference of Accounting and Business iCAB, Johannesburg 2023

    Edited by Tankiso Moloi, Babu George ...
    Series series Springer Nature Proceedings excluding Computer Science
    This conference volume discusses the findings of the iCAB 2023 conference that took place in Johannesburg, South Africa. The University of Johannesburg (UJ School of Accounting and Johannesburg Business School) in collaboration with Alcorn State University (USA), Salem State University (USA) and Universiti Teknologi Mara (Malaysia) hosted the iCAB 2023 conference with the aim to bring together ... Read more

    $188.09 USD

  • Strategies for Promoting Sustainable Hospitality and Tourism Services

    Tourism marketing is a vital tool in promoting the overall health of the global economy. This brings necessary revenue to particular regions of the world that have limited revenue producing resources and provides an opportunity for tourists to explore another culture, therefore building tolerance and overall exposure to different ways of life. Strategies for Promoting Sustainable Hospitality and ... Read more

    $184.49 USD

  • Virtual Traumascapes and Exploring the Roots of Dark Tourism

    Mankind has been fascinated with and drawn to the macabre for many years. This is particularly evident in the growing popularity of dark tourism, which centers on locations known for death and suffering. Virtual Traumascapes and Exploring the Roots of Dark Tourism is a pivotal reference source featuring the latest scholarly research in which the rise of new technology platforms is not only ... Read more

    $166.49 USD

  • Strategic Tools and Methods for Promoting Hospitality and Tourism Services

    Tourism marketing is a vital tool in promoting the overall health of the global economy by not only bringing necessary revenue to a particular region, but also providing an opportunity for tourists to explore another culture, building tolerance and overall exposure to different ways of life. Strategic Tools and Methods for Promoting Hospitality and Tourism Services provides interdisciplinary ... Read more

    $166.49 USD

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  • Digital Transformation in Business and Society

    Theory and Cases

    Edited by Babu George, Justin Paul ...
    Series series Business and Management (R0)
    The digital traces that people leave behind as they conduct their daily lives provide a powerful resource for businesses to better understand the dynamics of an otherwise chaotic society. Digital technologies have become omnipresent in our lives and we still do not fully know how to make the best use of the data these technologies could harness. Businesses leveraging big data appropriately could ... Read more

    $152.09 USD

  • International Case Studies in the Management of Disasters

    Natural - Manmade Calamities and Pandemics

    Series series Tourism Security-Safety and Post Conflict Destinations
    International Case Studies in the Management of Disasters presents a diverse range of case studies on how disasters, both natural and manmade, are being managed globally. This illuminating study draws on theories, models, and frameworks in the field of disaster management to explore a wide range of complex issues in specific disaster contexts.Showcasing internationally sourced case studies on ... Read more

    $95.99 USD

  • The Nature and Future of Tourism

    A Post-COVID-19 Context

    This book focuses on the tourism industry in conjunction with the impact of COVID-19 from the perspective that it is both negatively impacting the industry while also offering an opportunity to rise from the ashes. The volume offers a new conceptualization and theorization of tourism, suggests new research methods, offers parallels with other crises (such as 9/11) to better understand the current ... Read more

    $159.95 USD