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b munoz seca

Showing 1 - 12 of 12 results for “b munoz seca
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  • When Business Meets Culture

    Ideas and Experiences for Mutual Profit

    Edited by B. Munoz-Seca, J. Riverola ...
    The cultural sector is gaining increasing importance in our economies, consistantly registering growth rates above average GDP. This book presents insights on how cultural institutions can find new perspectives in their management and provides ideas to hasten culture's role as an economic developer. ... Read more

    $49.49 USD

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  • The Art of Complaining

    Canada's Consumer Action Guide

    Most people hate to complain and so they will put up with defective cars, contaminated food, insurance company abuses, botched vacations, and government errors and indifference. The Art of Complaining evens the playing field.The Art of Complaining gives readers an arsenal of successful complaint tactics and claim letters compiled by Phil Edmonston, Canada's best-known consumer advocate and the ... Read more

    $7.99 USD or Free with Kobo Plus

  • Greed, Inc.

    Why Corporations Rule the World and How We Let It Happen

    by Wade Rowland ...
    Why is it that multinational drug companies hide or falsify unfavorable results? Why do automakers knowingly sell us unsafe cars? Why is big business allowed to poison our environment-and us? Why is our food so unhealthy, with obesity growing at such an alarming rate? Why are we working such long hours and enjoying life less? This timely and important book places the blame for much of what ails ... Read more

    $10.99 USD

  • Laddering

    Unlocking the Potential of Consumer Behavior

    Marketing and product development best practices for a fragmented economyThe rules for marketing and product development have changed forever. You no longer control where and how consumers receive marketing messages. The consumer is in charge, with ever-growing choices and a shrinking decision window. Therefore, it is crucial to understand what drives customer behavior to design products, ... Read more

    $17.00 USD

  • Truth

    How the Many Sides to Every Story Shape Our Reality

    For fans of Nudge, Sway, and The Art of Thinking Clearly, a fascinating dive into the many ways in which "competing truths" shape our opinions, behaviors, and beliefs."In a time when truth is under assault, Hector Macdonald is here to defend it. He offers clear-eyed, compelling guidelines for becoming a more accurate consumer and producer of information."—Adam Grant, author of Give and Take, ... Read more

    $14.99 USD

  • Sustainability in Fashion

    A Cradle to Upcycle Approach

    Series series Business and Management (R0)
    This book provides a critical insight into sustainability and fashion in a retailing and marketing context. Examining a truly global industry, Sustainability in Fashion offers international application with a view to contextualising important developments within the industry. Contributors use their diverse backgrounds and expertise to provide a contemporary approach in examining key theoretical ... Read more

    $179.09 USD

  • Intervention in the Modern UK Brewing Industry

    Series series Business and Management (R0)
    This is the story of the radical intervention carried out by the Thatcher administration in response to 1986-89 Monopolies and Mergers Commission inquiry into brewing. It describes the creation of big brewers, the official investigations into what many saw as an uncompetitive structure and the damaging consequences for consumers and licensees. ... Read more

    $49.49 USD

  • Global Transmission Monthly, March 2013

    Series series Global TransmissionMonthly
    Global Transmission Monthly keeps you informed on all the key developments, trends and issues in the sector. It tracks major projects, contracts and investments. It profiles leading transmission system operators. It reports on regulatory initiatives and examines their implementation. It provides the latest data and statistics. It also features the views and perspectives of top industry experts and ... Read more

    Free

  • Interpretations of Luxury

    Exploring the Consumer Perspective

    Series series Palgrave Advances in Luxury
    Exploring the elements that constitute the perceived luxuriousness of a brand, this book addresses the changing definitions of the term ‘luxury’ in today’s world. Taking the approach that the concept of luxury evolves from the consumer, the author introduces a conceptual model which explains how the consumer interprets the luxuriousness of a brand. This innovative study analyses the key elements ... Read more

    $143.09 USD

  • The (Peculiar) Economics of NCAA Basketball

    by T. McFall ...
    Series series Economics and Finance (R0)
    The economics of the NCAA Division I men's basketball league are peculiar because it fails to hire the best college-aged players and does little to enhance competitive balance within the league. The league's policy decisions and its ability to remain economically viable, despite its short-sighted governance decisions, are discussed. ... Read more

    $49.49 USD

  • Contemporary Research in Sports Economics

    Proceedings of the 5 th ESEA Conference

    Series Book 14 - Schriften zur Politischen Oekonomik / Political Economics
    This volume comprises scientific contributions in the context of the 5th annual conference of the European Association of Sports Economics (ESEA), which took place in September 2013 in Esbjerg, Denmark. It contains five articles on UEFA’s financial fair play regulation in European football, written by internationally renowned sports economists like Stefan Szymanski, Joel Maxcy and Sean Hamil. ... Read more

    $98.99 USD

  • Smartphone Start-ups

    Navigating the iPhone Revolution

    Series series Business and Management (R0)
    This book provides detailed examination of start-up companies which entered the smartphone industry following the revolution triggered by Apple with its iPhone in 2007. Analytical case studies explore the rationale behind the business models, financing cycles, and factors that helped start-ups sustain their own growth and survival. By studying these companies through the lens of entrepreneurship ... Read more

    $53.99 USD