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Showing 1 - 12 of 12 results for “avi santo”
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  • Configuring the Field of Character and Entertainment Licensing

    The Licensing Expo and Other Sites of IP Management

    by Avi Santo ...
    Series series Routledge Studies in Media and Cultural Industries
    This book examines the creative impact of licensing on the entertainment industry, how licensing practitioners’ occupational disposition is formed, and the role licensing professionals play in managing the circulation of intellectual property.Offering a study of the spatial logics and fantasies employed by the licensing field via its annual trade show, the Licensing Expo, this volume investigates ... Read more

    $56.99 USD

  • Point of Sale

    Analyzing Media Retail

    by Daniel Herbert, Derek Johnson, Emily West, Greg Steirer, Heikki Tyni, Olli Sotamaa, Elizabeth Affuso, Avi Santo, Ethan Tussey0, Meredith A. Bak1, Courtney Brannon Donoghue2, Tim J. Anderson3, Lynn Comella4, Benjamin Woo5, Nasreen Rajani6, Erin Hanna7, Evan Elkins8, Marc Steinberg9 ...
    Point of Sale offers the first significant attempt to center media retail as a vital component in the study of popular culture. It brings together fifteen essays by top media scholars with their fingers on the pulse of both the changes that foreground retail in a digital age and the history that has made retail a fundamental part of the culture industries. The book reveals why retail matters as a ... Read more

    $25.19 USD

  • Making Media Work

    Cultures of Management in the Entertainment Industries

    by Derek Johnson, Derek Kompare, Avi Santo ...
    In popular culture, management in the media industry is frequently understood as the work of network executives, studio developers, and market researchers—“the suits”—who oppose the more productive forces of creative talent and subject that labor to the inefficiencies and risk aversion of bureaucratic hierarchies. However, such portrayals belie the reality of how media management operates as a ... Read more

    $20.99 USD

  • Selling the Silver Bullet

    The Lone Ranger and Transmedia Brand Licensing

    by Avi Santo ...
    Series series Texas Film and Media Studies Series
    Originating as a radio series in 1933, the Lone Ranger is a cross-media star who has appeared in comic strips, comic books, adult and juvenile novels, feature films and serials, clothing, games, toys, home furnishings, and many other consumer products. In his prime, he rivaled Mickey Mouse as one of the most successfully licensed and merchandised children’s properties in the United States, while ... Read more

    $26.59 USD

  • Making Media Work

    Cultures of Management in the Entertainment Industries

    Edited by Derek Johnson, Derek Kompare, Avi Santo ...
    Series Book 17 - Critical Cultural Communication
    The management and labor culture of the entertainment industry.In popular culture, management in the media industry isfrequently understood as the work of network executives, studio developers, andmarket researchers—“the suits”—who oppose the more productive forces ofcreative talent and subject that labor to the inefficiencies and risk aversionof bureaucratic hierarchies. However, such portrayals ... Read more

    $28.99 USD

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  • Change by Design

    How Design Thinking Transforms Organizations and Inspires Innovation

    by Tim Brown ...
    In Change by Design, Tim Brown, CEO of IDEO, the celebrated innovation and design firm, shows how the techniques and strategies of design belong at every level of business. Change by Design is not a book by designers for designers; this is a book for creative leaders who seek to infuse design thinking into every level of an organization, product, or service to drive new alternatives for business ... Read more

    $20.99 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • Thanks for Watching

    An Anthropological Study of Video Sharing on YouTube

    by Patricia G. Lange ...
    YouTube hosts one billion visitors monthly and sees more than 400 hours of video uploaded every minute. In her award winning book, Thanks for Watching, Patricia G. Lange offers an anthropological perspective on this heavily mediated social environment by analyzing videos and the emotions that motivate sharing them. She demonstrates how core concepts from anthropology—participant-observation, ... Read more

    Free

  • Spreadable Media

    Creating Value and Meaning in a Networked Culture

    by Henry Jenkins, Sam Ford, Joshua Green ...
    Series Book 15 - Postmillennial Pop
    Spreadable Media maps fundamental changes taking place in our contemporary media environment, a space where corporations no longer tightly control media distribution and many of us are directly involved in the circulation of content. It contrasts “stickiness”—aggregating attention in centralized places—with “spreadability”—dispersing content widely through both formal and informal networks,some ... Read more

    $20.99 USD

  • The Social Media MBA

    Your Competitive Edge in Social Media Strategy Development and Delivery

    by Christer Holloman ...
    It's a fact that companies so far have only scratched the surface of what can be achieved with social media.Whatever continent, industry, company size, current degree of social media adoption or your job title, the purpose of this book is to inspire you to see how you can raise the bar further to reap new rewards. It will give you the tools to make a difference to your organisation's social media ... Read more

    $18.00 USD

  • Networked

    The New Social Operating System

    by Lee Rainie, Barry Wellman ...
    How social networks, the personalized Internet, and always-on mobile connectivity are transforming—and expanding—social life.Daily life is connected life, its rhythms driven by endless email pings and responses, the chimes and beeps of continually arriving text messages, tweets and retweets, Facebook updates, pictures and videos to post and discuss. Our perpetual connectedness gives us endless ... Read more

    $15.99 USD

  • How to Write the Perfect Personal Statement

    by Mark Alan Stewart ...
    The admissions process for law, business, medical, or graduate school is more competitive today than ever before. Peterson's How to Write the Perfect Personal Statement provides essential tips on how to create and write personal statements that respond to the questions that appear on the applications of many popular graduate schools. The guide also offers great insight on whom to approach for ... Read more

    $6.99 USD

  • YouTube

    Online Video and Participatory Culture

    by Jean Burgess, Joshua Green, Henry Jenkins, John Hartley ...
    Series series Digital Media and Society
    YouTube is one of the most well-known and widely discussed sites of participatory media in the contemporary online environment, and it is the first genuinely mass-popular platform for user-created video. In this timely and comprehensive introduction to how YouTube is being used and why it matters, Burgess and Green discuss the ways that it relates to wider transformations in culture, society and ... Read more

    $20.75 USD