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  • Chinese Consumers

    Exploring the World's Largest Demographic

    by Ashok Sethi ...
    Series series Business and Management (R0)
    This book offers a comprehensive analysis of Chinese consumers from multiple perspectives, from the megatrends to their values and psychological changes. The book examines in detail the digital and mobile transformation of the consumers, the way their lifestyle, social interactions and shopping habits have changed, and the opportunities they offer to marketers. The analysis and insights are based ... Read more

    $89.09 USD

  • Practical Implant Dentistry

    The Science and Art

    The science and art of implant dentistry encompasses both complex surgical protocols and advanced prosthodontics, and no beginner can achieve excellence in this discipline without a clear understanding of the step-by-step guidelines. This established textbook, written by clinicians for clinicians, presents evidence-based protocols and focuses on the technical skill and practical craftsmanship that ... Read more

    $194.99 USD or Free with Kobo Plus

  • Textbook of Developmental Biology

    Laboratory Techniques and Experimental Approaches

    Series series Biomedical and Life Sciences (R0)
    This book provides an in-depth exploration of the key concepts in developmental biology, offering a clear understanding of embryonic development. It explains frogs' complex developmental stages, from cleavage to tadpole stages, both externally and internally through diagrams, microscopic and pictorial images of permanent slides. Likewise, the exploration extends to chick embryos, carefully ... Read more

    $143.09 USD

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  • The End of Cheap China

    Economic and Cultural Trends that Will Disrupt the World

    by Shaun Rein ...
    As China evolves, so does the global marketplace—all the way down to the consumerThe End of Cheap China is a detailed look at the rise of China, and how it will affect the global marketplace. A thorough exploration of the changes taking place in the Chinese economy, the book explains how much of the Western consumerist culture is built on the back of cheap Chinese factory labor, and warns that the ... Read more

    $16.99 USD

  • What Chinese Want

    Culture, Communism, and China's Modern Consumer

    by Tom Doctoroff ...
    What Chinese Want provides a sweeping look at contemporary Chinese consumer behavior, how its cultural influences separate it from the West, and how marketers and businesses can harness the natural strengths of this age-old civilization to succeed there.Today, most Americans take for granted that China will be the next global superpower. But despite the nation's growing influence, the average ... Read more

    $12.99 USD

  • The China Strategy

    Harnessing the Power of the World's Fastest-Growing Economy

    by Edward Tse ...
    No major enterprise or financial institution can avoid doing business with China -- if not directly, then through myriad hidden connections. Global businesses either use Chinese resources or sell to and in China or compete with companies that do.Because there's no avoiding China, business leaders need a framework that orders the different (and seemingly contradictory) streams of data that hint at ... Read more

    $11.99 USD

  • 42 Rules for Sourcing and Manufacturing in China (2nd Edition)

    A Practical Handbook for Doing Business in China, Special Economic Zones, Factory Tours and Manufacturing Quality.

    Series series 42 Rules
    Doing business in China is tougher than you think. Not only is the culture vastly different, but Chinas experience in manufacturing is still developing. It will be a few years before the majority of manufacturers are up to world standards. In the meantime, quality, contract laws, schedules and logistics must be closely monitored. As a result, the things Westerners must do to be successful are far ... Read more

    $11.59 USD

  • Beyond Disruption

    Innovate and Achieve Growth without Displacing Industries, Companies, or Jobs

    USA TODAY BESTSELLERBlue Ocean Strategy, the #1 global bestseller, forever changed how the world thinks about strategy. Now W. Chan Kim and Renée Mauborgne offer up a bold, new idea that will transform how we all think about innovation and growth.Disruption dominates innovation theory and practice. But disruption, for all its power, is destructive—displacing jobs, companies, and even entire ... Read more

    $21.59 USD or Free with Kobo Plus

  • Can We Trust China?

    By 2030, China will be the largest economy in the world. How is it that the country is overtaking the West in lots of areas? Does China have the wealthy West to thank for this? Or is it the result of a decisive collective society? Do the Chinese play by the rules? And what do the Chinese themselves think of the Party and the system?In the search for answers to these questions, opinions quickly get ... Read more

    $4.99 USD or Free with Kobo Plus

  • The $10 Trillion Prize

    Captivating the Newly Affluent in China and India

    Meet your new global consumerYou’ve heard of the burgeoning consumer markets in China and India that are driving the world economy. But do you know enough about these new consumers to convert them into customers?Do you know that: There will be nearly one billion middle-class consumers in China and India within the next ten years? More than 135 million Chinese and Indians will graduate from college ... Read more

    $21.59 USD or Free with Kobo Plus

  • Seeing the Unseen

    Behind Chinese Tech Giants' Global Venturing

    Meet the overnight tech success stories of China’s globalizing business landscapeIn the last few years, we have seen a meteoric rise of Chinese tech companies across the world. Alibaba stock price movements unnerved investors globally, venture capitalists searched for the next Meituan or Pinduoduo in Southeast Asia and Latin America, and of course, Tik Tok, the most popular content platform in the ... Read more

    $17.00 USD

  • China's Next Strategic Advantage

    From Imitation to Innovation

    A book for everyone who does business with China or in China.The history-making development of the Chinese economy has entered a new phase. China is moving aggressively from a strategy of imitation to one of innovation. Driven both by domestic needs and by global ambition, China is establishing itself at the forefront of technological innovation. Western businesses need to prepare for a tidal wave ... Read more

    $15.99 USD