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“ashok ranchhod”

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  • Marketing in Travel and Tourism

    by Mike Morgan, Ashok Ranchhod, Victor Middleton, Alan Fyall ...
    Marketing in Travel and Tourism aims to guide and support readers through the complexities of tourism marketing in the 21st Century. It sets out clear explanations of marketing principles and concepts adapted from mainstream services marketing, and goes on to illustrate the range of applications currently practised in the modern visitor economy.Now in its fourth edition, and reprinted almost every ... Read more

    $79.99 USD