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“ashok charan”

Showing 1 - 12 of 12 results for “ashok charan”
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  • Marketing Analytics: A Practitioner's Guide To Marketing Analytics And Research Methods

    by Ashok Charan ...
    The digital age has transformed the very nature of marketing. Armed with smartphones, tablets, PCs and smart TVs, consumers are increasingly hanging out on the internet. Cyberspace has changed the way they communicate, and the way they shop and buy. This fluid, de-centralized and multidirectional medium is changing the way brands engage with consumers.At the same time, technology and innovation, ... Read more

    $55.99 USD

  • The Marketing Analytics Practitioner's Guide

    Volume 4: Retail and Statistics

    by Ashok Charan ...
    As the use of analytics becomes increasingly important in today's business landscape, The Marketing Analytics Practitioner's Guide (MAPG) provides a thorough understanding of marketing management concepts and their practical applications, making it a valuable resource for professionals and students alike.The four-volume compendium of MAPG provides an in-depth look at marketing management concepts ... Read more

    $21.89 USD

  • The Marketing Analytics Practitioner's Guide

    Volume 3: Digital Marketing

    by Ashok Charan ...
    As the use of analytics becomes increasingly important in today's business landscape, The Marketing Analytics Practitioner's Guide (MAPG) provides a thorough understanding of marketing management concepts and their practical applications, making it a valuable resource for professionals and students alike.The four-volume compendium of MAPG provides an in-depth look at marketing management concepts ... Read more

    $21.89 USD

  • The Marketing Analytics Practitioner's Guide

    Volume 2: Product, Advertising, Packaging, Biometrics, Price and Promotion

    by Ashok Charan ...
    As the use of analytics becomes increasingly important in today's business landscape, The Marketing Analytics Practitioner's Guide (MAPG) provides a thorough understanding of marketing management concepts and their practical applications, making it a valuable resource for professionals and students alike.The four-volume compendium of MAPG provides an in-depth look at marketing management concepts ... Read more

    $21.89 USD

  • The Marketing Analytics Practitioner's Guide

    Volume 1: Brand and Consumer

    by Ashok Charan ...
    As the use of analytics becomes increasingly important in today's business landscape, The Marketing Analytics Practitioner's Guide (MAPG) provides a thorough understanding of marketing management concepts and their practical applications, making it a valuable resource for professionals and students alike.The four-volume compendium of MAPG provides an in-depth look at marketing management concepts ... Read more

    $21.89 USD

  • Audiobook

    Meria Mulakaatan Meri Kalam

    by Prof. Ashok Charan Alamgir ...
    Narrated by Manbir Kaur ...

    Unabridged

    13 hours 2 min

    Meri Mulakaatan Meri Kalam by Prof. Ashok Charan Alamgir is a literary work that captures the essence of the author’s interactions and conversations with fellow literary figures. The book presents dialogues between two literary minds, exploring their thoughts, creative expressions, and contributions to literature. Despite being a simple and ordinary individual, the author conveys the depth of ... Read more

    $1.99 USD or Free with Kobo Plus

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  • HR Analytics In-Depth

    Using Excel tools to Solve HR Analytics at Work (English Edition)

    by Subhashini Sharma Tripathi, Reuben Ray ...
    This book is a start to end guide on all HR processes right from hiring to attrition of the resource. Each chapter is designed with easy to follow explanations and real life scenarios to help HR professionals get an in-depth understanding of HR analytics. You will start with various hiring strategies and identifying the right resource to onboard for your organization. You will then move on to ... Read more

    $14.39 USD or Free with Kobo Plus

  • New Methods of Market Research and Analysis

    by G. Scott Erickson ...
    New Methods of Market Research and Analysis prepares readers for the new reality posed by big data and marketing analytics. While connecting to traditional research approaches such as surveys and focus groups, this book shows how new technologies and new analytical capabilities are rapidly changing the way marketers obtain and process their information. In particular, the prevalence of big data ... Read more

    $42.29 USD

  • The McGraw-Hill 36-Hour Course: Operations Management

    by Linda Brennan ...
    Series series McGraw-Hill 36-Hour Courses
    Take a crash course in boosting operational efficiency!Whether a business manufactures trucks, delivers packages, or sells coffee, it lives and breathes on its operations. Without exception. Ensuring smooth, efficient processes is a challenging task--but the rewards are immense. The McGraw-Hill 36-Hour Course: Operations Management puts you on the fast track to bolstering and managing the ... Read more

    $17.29 USD

  • Lean Six Sigma Service Excellence

    A Guide to Green Belt Certification and Bottom Line Improvement

    by Gerald Taylor ...
    Written for the typical business professional, Lean Six Sigma Service Excellence effectively translates the concepts of Lean Six Sigma from a manufacturing environment to a service delivery environment. It is a user friendly guide to successfully implementing Lean Six Sigma practices in non-manufacturing organizations. It is also an inexpensive path to Green Belt certification. Mr. Taylor provides ... Read more

    $35.99 USD

  • The excellent customer journey experience

    by Mike Hoogveld ...
    The excellent customer journey experience HANDBOOK FOR INTEGRATED MULTICHANNEL MANAGEMENT It continues to get tougher for executives in marketing, sales and service. Their departments refuse to cooperate with one another while the market is changing rapidly. The number of channels for communication and distribution continues to increase due to the on-going advances in digitalisation. Customers and ... Read more

    $45.99 USD

  • Creating Value with Data Analytics in Marketing

    Mastering Data Science

    by Peter C. Verhoef, Edwin Kooge, Natasha Walk, Jaap E. Wieringa ...
    Series series Mastering Business Analytics
    This book is a refreshingly practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is useless without plans and strategies that are designed to cope with its size and complexity, and which enable organizations to leverage the information to create value in marketing.Creating Value with Data Analytics in ... Read more

    $68.99 USD