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Brands And The Brain

How To Use Neuroscience To Create Impactful Brands

by Arvind Sahay ...

It is evident that some of the most powerful brands are deeply embedded in our unconscious emotions and memories. The purpose of this book is to develop an understanding of the link between the human brain and brand management principles as well as activities. It will educate readers about brain-operating principles and their impact on how humans perceive brands. The book also analyses how modern ... Read more

$4.19 USD

It is evident that some of the most powerful brands are deeply embedded in our unconscious emotions and memories. The purpose of this book is to develop an understanding of the link between the human brain and brand management principles as well as activities. It will educate readers about brain-operating principles and their impact on how humans perceive brands. The book also analyses how modern
... Read more
Audiobook

Brands and the Brain: How to Use Neuroscience to Create Impactful Brands

How to Use Neuroscience to Create Impactful Brands

by Arvind Sahay ...

Narrated by Derek Denzil ...

Unabridged

9 hours 4 min

It is evident that some of the most powerful brands are deeply embedded in our unconscious emotions and memories. The purpose of this book is to develop an understanding of the link between the human brain and brand management principles as well as activities. It will educate readers about brain-operating principles and their impact on how humans perceive brands. The book also analyses how modern ... Read more

$17.99 USD

It is evident that some of the most powerful brands are deeply embedded in our unconscious emotions and memories. The purpose of this book is to develop an understanding of the link between the human brain and brand management principles as well as activities. It will educate readers about brain-operating principles and their impact on how humans perceive brands. The book also analyses how modern
... Read more

Neuromarketing For Dummies

by Stephen J. Genco, Andrew P. Pohlmann, Peter Steidl ...

Learn how to use neuromarketing and understand the science behind itNeuromarketing is a controversial new field where researchers study consumers' brain responses to advertising and media. Neuromarketing and the brain sciences behind it provide new ways to look at the age-old question: why do consumers buy? Neuromarketing For Dummies goes beyond the hype to explain the latest findings in this ... Read more

$14.00 USD

Learn how to use neuromarketing and understand the science behind itNeuromarketing is a controversial new field where researchers study consumers' brain responses to advertising and media. Neuromarketing and the brain sciences behind it provide new ways to look at the age-old question: why do consumers buy? Neuromarketing For Dummies goes beyond the hype to explain the latest findings in this
... Read more
The Talent Delusion

Why Data, Not Intuition, Is the Key to Unlocking Human Potential

by Tomas Chamorro-Premuzic ...

'This book shows how to find, attract, develop, motivate, and retain stars. It's full of evidence and provocative ideas to help every talent leader' Dr Adam Grant, Wharton Professor, New York Times bestselling author, Originals and Give and Take'This is the book I want to hand every manager I've ever worked with . . . Every chapter is filled with quotes, findings, and ideas that I want to post on ... Read more

$4.99 USD

'This book shows how to find, attract, develop, motivate, and retain stars. It's full of evidence and provocative ideas to help every talent leader' Dr Adam Grant, Wharton Professor, New York Times bestselling author, Originals and Give and Take'This is the book I want to hand every manager I've ever worked with . . . Every chapter is filled with quotes, findings, and ideas that I want to post on
... Read more
Private Practice Made Simple

Everything You Need to Know to Set Up and Manage a Successful Mental Health Practice

by Randy Paterson ...

Start and Run Your Own Private Therapy PracticeRunning your own private practice takes more than an advanced degree, memberships in professional psychology organizations, and the ability to be a good therapist. And while your continuing education and training may be useful, setting up and managing a successful practice is a matter of business and organizational know-how as much as professional ... Read more

$25.99 USD

Start and Run Your Own Private Therapy PracticeRunning your own private practice takes more than an advanced degree, memberships in professional psychology organizations, and the ability to be a good therapist. And while your continuing education and training may be useful, setting up and managing a successful practice is a matter of business and organizational know-how as much as professional
... Read more
Wired to Connect

The Brain Science of Teams and a New Model for Creating Collaboration and Inclusion

by Britt Andreatta ...

Discover the surprising truth about what creates and destroys peak-performing teams.Teams power the majority of work around the world, yet lack of effective collaboration is a leading cause of workplace failure. Dr. Britt Andreatta synthesizes the latest findings from neuroscience and what differentiates high-performing teams from the rest. Wired to Connect provides a new understanding of how ... Read more

$9.99 USD

Discover the surprising truth about what creates and destroys peak-performing teams.Teams power the majority of work around the world, yet lack of effective collaboration is a leading cause of workplace failure. Dr. Britt Andreatta synthesizes the latest findings from neuroscience and what differentiates high-performing teams from the rest. Wired to Connect provides a new understanding of how
... Read more
Neuro-Sell

How Neuroscience can Power Your Sales Success

by Simon Hazeldine ...

Anyone involved in sales faces huge challenges these days, from fierce global competition and increased pressure on margins to the power of internet-savvy buyers and difficulties with getting time with prospective buyers. To succeed in sales, something more than the traditional techniques is needed. Neuro-Sell presents an effective, brain-based approach to selling that is sensitive to what's going ... Read more

$31.49 USD

Anyone involved in sales faces huge challenges these days, from fierce global competition and increased pressure on margins to the power of internet-savvy buyers and difficulties with getting time with prospective buyers. To succeed in sales, something more than the traditional techniques is needed. Neuro-Sell presents an effective, brain-based approach to selling that is sensitive to what's going
... Read more
Technology and Innovation in Adult Learning

by Kathleen P. King ...

A comprehensive exploration of technology's role in adult learningTechnology and Innovation in Adult Learning introduces educators and students to the intersection of adult learning and the growing technological revolution. Written by an internationally recognized expert in the field, this book explores the theory, research, and practice driving innovation in both adult learning and learning ... Read more

$38.00 USD

A comprehensive exploration of technology's role in adult learningTechnology and Innovation in Adult Learning introduces educators and students to the intersection of adult learning and the growing technological revolution. Written by an internationally recognized expert in the field, this book explores the theory, research, and practice driving innovation in both adult learning and learning
... Read more
The Social Cognitive Neuroscience of Leading Organizational Change

TiER1 Performance Solutions' Guide for Managers and Consultants

by Robert A. Snyder ...

In a very understandable, practical, and accessible manner, this book applies recent groundbreaking findings from behavioral neuroscience to the most complex and vexing challenges in organizations today. In particular, it addresses managing large-scale organizational changes, such as mergers and acquisitions, providing lessons and tactics that can be usefully applied to in many different settings. ... Read more

$79.99 USD

In a very understandable, practical, and accessible manner, this book applies recent groundbreaking findings from behavioral neuroscience to the most complex and vexing challenges in organizations today. In particular, it addresses managing large-scale organizational changes, such as mergers and acquisitions, providing lessons and tactics that can be usefully applied to in many different settings.
... Read more
Straight to Yes

Asking with Confidence and Getting What You Want

by Haider Imam ...

MAKE YOURSELF A “YES” MAGNETYou’ve finally plucked up the courage to ask for something. The afternoon off. A pay rise. Then comes that crucial moment where you wait with baited breath for the response. It’s tense, but it doesn’t have to be. You just need to master the art of ‘the ask’.Taking a direct, light-hearted, wholly practical approach, Haider Imam zooms straight in on that moment of truth ... Read more

$13.00 USD

Also available as: Audiobook

MAKE YOURSELF A “YES” MAGNETYou’ve finally plucked up the courage to ask for something. The afternoon off. A pay rise. Then comes that crucial moment where you wait with baited breath for the response. It’s tense, but it doesn’t have to be. You just need to master the art of ‘the ask’.Taking a direct, light-hearted, wholly practical approach, Haider Imam zooms straight in on that moment of truth
... Read more

Also available as: Audiobook
Consumer Behavior Analysis

(A) Rational Approach to Consumer Choice

Edited by Donald A. Hantula, Victoria K. Wells ...

Consumption is the primary economic activity in our post-industrial society. We are consumers, not producers. Consumer behavior analysis is leading heterodox marketing scholarship and innovative applied behavioral work, with much to offer both constituencies. This volume shows how consumer behavior analysis fits within a larger-scale approach to marketing, consumer psychology, behavior analysis ... Read more

$57.99 USD

Consumption is the primary economic activity in our post-industrial society. We are consumers, not producers. Consumer behavior analysis is leading heterodox marketing scholarship and innovative applied behavioral work, with much to offer both constituencies. This volume shows how consumer behavior analysis fits within a larger-scale approach to marketing, consumer psychology, behavior analysis
... Read more
Getting Better at Private Practice

by Chris E. Stout ...

Series Book 6 - Getting Started
Expert advice for building your private practiceThe "business" of practice as a mental health professional is a skill that is seldom taught in school and requires thoughtful guidance and professional mentorship from those who have already succeeded.Containing the collective wisdom and secrets of many expert practitioners, this helpful resource provides useful insights for setting up, managing, and ... Read more

$40.00 USD

Expert advice for building your private practiceThe "business" of practice as a mental health professional is a skill that is seldom taught in school and requires thoughtful guidance and professional mentorship from those who have already succeeded.Containing the collective wisdom and secrets of many expert practitioners, this helpful resource provides useful insights for setting up, managing, and
... Read more

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“arvind sahay”

Brands And The Brain

Brands and the Brain: How to Use Neuroscience to Create Impactful Brands

People who read these also enjoyed

Neuromarketing For Dummies

The Talent Delusion

Private Practice Made Simple

Wired to Connect

Neuro-Sell

Technology and Innovation in Adult Learning

The Social Cognitive Neuroscience of Leading Organizational Change

Straight to Yes

Consumer Behavior Analysis

Getting Better at Private Practice

eReaders

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“arvind sahay”

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