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The Man Who Sold America

The Amazing (but True!) Story of Albert D. Lasker and the Creation of the Advertising Century

by Jeffrey L. Cruikshank, Arthur W. Schultz ...

We live in an age of persuasion. Leaders and institutions of every kind--public and private, large and small--must compete in the marketplace of images and messages. This has been true since the advent of mass media, from broad circulation magazines and radio through the age of television and the internet.Yet there have been very few true geniuses at the art of mass persuasion in the last century. ... Read more

$20.19 USD or Free with Kobo Plus

Also available as: Audiobook

We live in an age of persuasion. Leaders and institutions of every kind--public and private, large and small--must compete in the marketplace of images and messages. This has been true since the advent of mass media, from broad circulation magazines and radio through the age of television and the internet.Yet there have been very few true geniuses at the art of mass persuasion in the last century.
... Read more

Also available as: Audiobook
Audiobook

The Man Who Sold America

The Amazing but True Story of Albert D. Lasker and the Creation of the Advertising Century

by Arthur W. Schultz, Jeffrey L. Cruikshank ...

Narrated by Walter Dixon ...

Unabridged

16 hours 58 min

MEET THE MAN BEHIND SOME OF OUR BEST KNOWN BRANDSWe live in an age of mass persuasion. Leaders and institutions of every kind—public and private, largeand small—must compete in a rowdy marketplace of images and messages seeming to come at us from all directions—in print, on radio and television, and on the Web.It wasn’t always so. In the early and middle twentieth century, a handful of creative ... Read more

$49.99 USD

Also available as: eBook

MEET THE MAN BEHIND SOME OF OUR BEST KNOWN BRANDSWe live in an age of mass persuasion. Leaders and institutions of every kind—public and private, largeand small—must compete in a rowdy marketplace of images and messages seeming to come at us from all directions—in print, on radio and television, and on the Web.It wasn’t always so. In the early and middle twentieth century, a handful of creative
... Read more

Also available as: eBook

Public Speaking Fear? 21 Secrets To Succeed In Front of Any Crowd

by Lucas McCain ...

According to an article on WebMD, "The idea of making a presentation in public is the No. 1 fear reported by people in the U.S."While you may never be called upon to be a professional Tony Robbins, encouraging the masses towards higher reaches of success, you are likely to be asked to speak in a team meeting at work, a little league practice, a presentation at school or to make some other type of ... Read more

$2.99 USD or Free with Kobo Plus

According to an article on WebMD, "The idea of making a presentation in public is the No. 1 fear reported by people in the U.S."While you may never be called upon to be a professional Tony Robbins, encouraging the masses towards higher reaches of success, you are likely to be asked to speak in a team meeting at work, a little league practice, a presentation at school or to make some other type of
... Read more
Fascinate

How to Make Your Brand Impossible to Resist

by Sally Hogshead ...

The New York Times–bestselling author shows you how the perfect words can captivate your customers and how your brand can harness the force of attraction.Why is Jägermeister the most popular brand nobody likes? Why do women pay more to be fascinating than they spend on food and clothes? What raises the price of gummy worms by 1000%?And then there's the most important question of all: How can your ... Read more

$18.79 USD or Free with Kobo Plus

The New York Times–bestselling author shows you how the perfect words can captivate your customers and how your brand can harness the force of attraction.Why is Jägermeister the most popular brand nobody likes? Why do women pay more to be fascinating than they spend on food and clothes? What raises the price of gummy worms by 1000%?And then there's the most important question of all: How can your
... Read more
A Joosr Guide to... Talk Like TED by Carmine Gallo: The 9 Public Speaking Secrets of the World's Top Minds

by Joosr ...

In today's fast-paced world, it's tough to find the time to read. But with Joosr guides, you can get the key insights from bestselling non-fiction titles in less than 20 minutes. Whether you want to gain knowledge on the go or find the books you'll love, Joosr's brief and accessible eBook summaries fit into your life. Find out more at joosr.com.What skills and techniques are shared by the world's ... Read more

$2.99 USD or Free with Kobo Plus

In today's fast-paced world, it's tough to find the time to read. But with Joosr guides, you can get the key insights from bestselling non-fiction titles in less than 20 minutes. Whether you want to gain knowledge on the go or find the books you'll love, Joosr's brief and accessible eBook summaries fit into your life. Find out more at joosr.com.What skills and techniques are shared by the world's
... Read more
Discussing Design

Improving Communication and Collaboration through Critique

by Adam Connor, Aaron Irizarry ...

Real critique has become a lost skill among collaborative teams today. Critique is intended to help teams strengthen their designs, products, and services, rather than be used to assert authority or push agendas under the guise of "feedback." In this practical guide, authors Adam Connor and Aaron Irizarry teach you techniques, tools, and a framework for helping members of your design team give and ... Read more

$21.59 USD

Also available as: Audiobook

Real critique has become a lost skill among collaborative teams today. Critique is intended to help teams strengthen their designs, products, and services, rather than be used to assert authority or push agendas under the guise of "feedback." In this practical guide, authors Adam Connor and Aaron Irizarry teach you techniques, tools, and a framework for helping members of your design team give and
... Read more

Also available as: Audiobook
Presentation Genius

40 Insights From the Science of Presenting

by Simon Raybould ...

The fast-track MBA in presentingImagine having instant access to the world's smartest thinking on presentations - and being shown exactly what to do to guarantee that you get your own presentations right, every time.Presentation Genius makes it easy to apply what researchers know about brilliant presentations to the real world. 40 chapters based on hundreds of cutting-edge business and psychology ... Read more

$6.99 USD

The fast-track MBA in presentingImagine having instant access to the world's smartest thinking on presentations - and being shown exactly what to do to guarantee that you get your own presentations right, every time.Presentation Genius makes it easy to apply what researchers know about brilliant presentations to the real world. 40 chapters based on hundreds of cutting-edge business and psychology
... Read more
How PowerPoint Makes You Stupid

The Faulty Causality, Sloppy Logic, Decontextualized Data, and Seductive Showmanship That Have Taken Over Our Thinking

by Franck Frommer ...

Translated by George Holoch ...

With over 500 million users worldwide, Microsoft's PowerPoint software has become the ubiquitous tool for nearly all forms of public presentation—in schools, government agencies, the military, and, of course, offices everywhere. In this revealing and powerfully argued book, author Franck Frommer shows us that PowerPoint's celebrated ease and efficiency actually mask a profoundly disturbing but ... Read more

$20.19 USD or Free with Kobo Plus

With over 500 million users worldwide, Microsoft's PowerPoint software has become the ubiquitous tool for nearly all forms of public presentation—in schools, government agencies, the military, and, of course, offices everywhere. In this revealing and powerfully argued book, author Franck Frommer shows us that PowerPoint's celebrated ease and efficiency actually mask a profoundly disturbing but
... Read more
Vocal Power: Harness Your Inner Voice to Conquer Everyday Communication Challenges, with a foreword by Michael Irvin

by Arthur Samuel Joseph ...

"I was able to learn an incredible amount about my voice and about how to have great impact with more pleasure and less pain." -- Tony Robbins, New York Times bestselling author of Awaken the Giant WithinAchieving Vocal Power is about making a strong impact on others on all three levels of communication--words, tone of voice, and body language--simultaneously. It means finding and developing an ... Read more

$17.29 USD

"I was able to learn an incredible amount about my voice and about how to have great impact with more pleasure and less pain." -- Tony Robbins, New York Times bestselling author of Awaken the Giant WithinAchieving Vocal Power is about making a strong impact on others on all three levels of communication--words, tone of voice, and body language--simultaneously. It means finding and developing an
... Read more
Winning Body Language for Sales Professionals: Control the Conversation and Connect with Your Customer—without Saying a Word (ENHANCED)

by Mark Bowden ...

Building on his classic guide Winning Body Language, master communications expert Mark Bowden reveals essential nonverbal strategies that help win salesWhether calling on a potential client for the first time, delivering a presentation, analyzing a client's needs, or making a sale, how the message is delivered matters as much as—or more than—what's being said. Winning Body Language for Sales ... Read more

$17.29 USD

Building on his classic guide Winning Body Language, master communications expert Mark Bowden reveals essential nonverbal strategies that help win salesWhether calling on a potential client for the first time, delivering a presentation, analyzing a client's needs, or making a sale, how the message is delivered matters as much as—or more than—what's being said. Winning Body Language for Sales
... Read more
Blow Your Own Horn: Successful Powerful Presenting

by MICHAEL TRIGG ...

Communicating is arguably the most important skill in life. Making a presentation is one of the most powerful ways of engaging with other human beings, yet often challenging and frequently nerve wracking. Too many over rely on Powerpoint to get their message across, and utterly fail to engage or connect with their audience.This book shows you how to fulfil the 3 duties of any presenter - to be ... Read more

$9.99 USD or Free with Kobo Plus

Communicating is arguably the most important skill in life. Making a presentation is one of the most powerful ways of engaging with other human beings, yet often challenging and frequently nerve wracking. Too many over rely on Powerpoint to get their message across, and utterly fail to engage or connect with their audience.This book shows you how to fulfil the 3 duties of any presenter - to be
... Read more
Bridge Builders

How Superb Communicators Get What They Want in Business and in Life

by Maria Keckler ...

A powerful fable that delivers a simple but highly effective blueprint for communication success in business and beyond.How we choose to communicate determines the difference between success and failure—in all of our endeavors. Bridge Builders is a compelling fable of self-discovery about Daniel Reed's journey from ordinary communicator to inspirational Bridge Builder. It's about the power of ... Read more

$12.99 USD or Free with Kobo Plus

A powerful fable that delivers a simple but highly effective blueprint for communication success in business and beyond.How we choose to communicate determines the difference between success and failure—in all of our endeavors. Bridge Builders is a compelling fable of self-discovery about Daniel Reed's journey from ordinary communicator to inspirational Bridge Builder. It's about the power of
... Read more

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“arthur w schultz”

The Man Who Sold America

The Man Who Sold America

People who read these also enjoyed

Public Speaking Fear? 21 Secrets To Succeed In Front of Any Crowd

Fascinate

A Joosr Guide to... Talk Like TED by Carmine Gallo: The 9 Public Speaking Secrets of the World's Top Minds

Discussing Design

Presentation Genius

How PowerPoint Makes You Stupid

Vocal Power: Harness Your Inner Voice to Conquer Everyday Communication Challenges, with a foreword by Michael Irvin

Winning Body Language for Sales Professionals: Control the Conversation and Connect with Your Customer—without Saying a Word (ENHANCED)

Blow Your Own Horn: Successful Powerful Presenting

Bridge Builders

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Your Shopping Cart is empty

Available:

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