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Top Series in United States

Showing 1 - 12 of 12 results for “art weinstein”
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  • Designing and Delivering Superior Customer Value

    Concepts, Cases, and Applications

    by Art Weinstein, William C. Johnson ...
    Series series Routledge Revivals
    First Published in 1999, this book stresses the service aspects of an organization - especially customer service, marketing, and organizational responsiveness, and how to create and provide outstanding customer value to the target market(s). ... Read more

    $79.99 USD

  • Handbook of Niche Marketing

    Principles and Practice

    by Art Weinstein ...
    Get closer to tailor made marketing!Ever-changing customer needs and intense competition make it crucial for companies to find new, creative ways to attract and retain customers. The Handbook of Niche Marketing: Principles and Practice fills the information gap long seen in niche marketing research by presenting the essential and influential articles from recent years in one book. This unique ... Read more

    $89.99 USD

  • Superior Customer Value

    Finding and Keeping Customers in the Now Economy

    by Art Weinstein ...
    Superior Customer Value is a state-of-the-art guide to designing, implementing and evaluating a customer value strategy in service, technology and information-based organizations. A customer-centric culture provides focus and direction for an organization, driving and enhancing market performance.By benchmarking the best companies in the world, Weinstein shows students and marketers what it really ... Read more

    $79.99 USD

  • Defining Your Market

    Winning Strategies for High-Tech, Industrial, and Service Firms

    by William Winston, Art Weinstein ...
    Visionary companies build markets today to be market leaders tomorrow. This book provides the blueprint. Defining Your Market: Winning Strategies for High-Tech, Industrial, and Service Firms contains research, case studies, and literature reviews on market definition to help marketers, managers, researchers, and strategic planners formulate profitable marketing strategies. Timely and practical, ... Read more

    $79.99 USD

  • Superior Customer Value

    Strategies for Winning and Retaining Customers, Third Edition

    by Art Weinstein, D. Hank Ellison ...
    A customer-centric culture provides focus and direction for the organization, ensuring that exceptional value will be offered to customers � this, in turn, results in enhanced market performance. Unfortunately, caught up in the daily economic and competitive pressures of running complex and fast-changing businesses, managers may lose sight of custo ... Read more

    $265.99 USD

  • Lifestyle Market Segmentation

    by Art Weinstein, Dennis J Cahill ...
    The latest marketing guide from expert Dennis Cahillthat teaches how to effectively use lifestyle segmentation for marketing strategiesLifestyle Market Segmentation gives author and marketing expert Dennis Cahill the chance to put his nearly 30 years of marketing and teaching experience to practical useto clearly explain the process of market segmentation and its applications. This text goes ... Read more

    $70.99 USD

  • Handbook of Market Segmentation

    Strategic Targeting for Business and Technology Firms, Third Edition

    by Art Weinstein ...
    Develop a successful strategy for segmenting high-tech and industrial markets!Whether it's due to a lack of focus, lack of time, or just bad planning, most companies fall short of the mark in their target marketing. The Handbook of Market Segmentation, 3rd Edition: Strategic Target Marketing for Business and Technology Firms is a practical, how-to guide to what marketers need to know about ... Read more

    $70.99 USD

  • Segmentation Strategies for Hospitality Managers

    Target Marketing for Competitive Advantage

    by Ron Morritt, Art Weinstein ...
    Get the competitive edge in a fierce market!Effective market segmentation approaches can show a company which customer group is most profitable and how to best serve their needs. Segmentation Strategies for Hospitality Managers: Target Marketing for Competitive Advantage is a marketing primer whose time has come, teaching segmentation approaches that can make a difference where it really countsthe ... Read more

    $82.99 USD

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  • The AMA Handbook of Project Management

    by Paul C. Dinsmore, Jeannette Cabanis-Brewin ...
    A comprehensive reference presenting the critical concepts and theories all project managers must master, The AMA Handbook of Project Management compiles essays and advice from the field’s top professionals. Compatible with the most recent edition of the Project Management Body of Knowledge® and featuring new data on the Project Management Office, the completely revised third edition shows readers ... Read more

    $14.99 USD

  • Project Sustainability

    A Comprehensive Guide to Sustaining Projects, Systems and Organizations in a Competitive Marketplace

    by John N. Morfaw MBA ...
    This business guide explores the complex relationship between a good strategic implementation plan and the implementation needed to enhance the sustainability of a project in the marketplace.“A good reference guide on issues related not only to the sustainability of projects and programs, but also to the sustainability of systems, institutions, and organizations.”—Dr. Mrs. Mercy M. Tembon, country ... Read more

    $8.69 USD

  • Topics In Lean Supply Chain Management

    by Marc J Schniederjans, Dara G Schniederjans, Ashlyn M Schniederjans ...
    New Edition: Topics in Lean Supply Chain Management (2nd Edition)This uniquely designed textbook is structured to support educators in teaching the lean supply chain principles, concepts, and ideas used by industry and researched by scholars. It examines a wide range of current topical subjects in a structured format to help educators impart the value of combining lean management with supply chain ... Read more

    $41.39 USD

  • Invaluable Knowledge

    Securing Your Company's Technical Expertise

    by William Rothwell ...
    As organizations face a loss of people due to retirement, resignation, or disability, leaders are paying more attention to their talent management strategies, from grooming internal successors to aggressively recruiting from their competitors. The need is most acute in technical and other “knowledge” areas, where the loss of a particular skill set demands an equally focused response. Invaluable ... Read more

    $9.49 USD