Rakuten Kobo

Shopping Cart

Item(s) unavailable for purchase

Please review your cart. You can remove the unavailable item(s) now or we'll automatically remove it at Checkout.

itemsitem

- Unlimited access to eBooks
  
  Unlimited access to audiobooks
  
  No commitment, cancel anytime at kobo.com/account/subscriptions
  
  Get 1 credit every month for the audiobook of your choice
  
  No commitment, cancel anytime at kobo.com/account/subscriptions
  
  Unlimited access to eBooks
  
  Unlimited access to audiobooks
  
  No commitment, cancel anytime at kobo.com/account/subscriptions
  Audiobook
  by ,
  
  Available:
  
  . No commitment, cancel anytime at kobo.com/account/subscriptions.
  
  Pre-order
  1 audiobook monthly
  
  + FREE 30-day trial
  
  Special Offer
  
  Get 1 credit every month to exchange for an audiobook of your choice
  
  *No commitment, cancel anytime
  
  FREE

itemsitem

Unlimited access to eBooks

Unlimited access to audiobooks

No commitment, cancel anytime at kobo.com/account/subscriptions

Get 1 credit every month for the audiobook of your choice

No commitment, cancel anytime at kobo.com/account/subscriptions

Unlimited access to eBooks

Unlimited access to audiobooks

No commitment, cancel anytime at kobo.com/account/subscriptions
Audiobook
by ,

Available:
. No commitment, cancel anytime at kobo.com/account/subscriptions.

Pre-order
1 audiobook monthly

+ FREE 30-day trial

Special Offer

Get 1 credit every month to exchange for an audiobook of your choice

*No commitment, cancel anytime

FREE

Recommended For You

Skip side bar filters

Cases in Advertising and Marketing Management

Real Situations for Tomorrow's Managers

by Edd Applegate, Art Johnsen ...

Students of advertising and marketing management learn many concepts and theories in their foundational courses, but real-world experiences are invaluable to understanding the decision-making process. Cases in Advertising and Marketing Management offers students the opportunity to apply what they have learned in previous courses to realistic situations from the business world. The authors, a ... Read more

$42.99 USD

Students of advertising and marketing management learn many concepts and theories in their foundational courses, but real-world experiences are invaluable to understanding the decision-making process. Cases in Advertising and Marketing Management offers students the opportunity to apply what they have learned in previous courses to realistic situations from the business world. The authors, a
... Read more

Marketing Metrics

The Definitive Guide to Measuring Marketing Performance

by Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein ...

Marketing Metrics: The Definitive Guide to Measuring Marketing Performance, Second Edition, is the definitive guide to today’s most valuable marketing metrics. In this thoroughly updated and significantly expanded book, four leading marketing researchers show exactly how to choose the right metrics for every challenge and expand their treatment of social marketing, web metrics, and brand equity. ... Read more

$44.99 USD

Marketing Metrics: The Definitive Guide to Measuring Marketing Performance, Second Edition, is the definitive guide to today’s most valuable marketing metrics. In this thoroughly updated and significantly expanded book, four leading marketing researchers show exactly how to choose the right metrics for every challenge and expand their treatment of social marketing, web metrics, and brand equity.
... Read more
Branded Beauty

How Marketing Changed the Way We Look

by Mark Tungate ...

Beauty is a multi-billion dollar global industry embracing make-up, skincare, hair care, fragrances, cosmetic surgery - even tattooing and piercing. Over the years it has used flattery, seduction, science and shame to persuade consumers to invest if they want to look their best.Branded Beauty delves into the history and evolution of the beauty business. From luxury boutiques in Paris to tattoo ... Read more

$28.79 USD

Beauty is a multi-billion dollar global industry embracing make-up, skincare, hair care, fragrances, cosmetic surgery - even tattooing and piercing. Over the years it has used flattery, seduction, science and shame to persuade consumers to invest if they want to look their best.Branded Beauty delves into the history and evolution of the beauty business. From luxury boutiques in Paris to tattoo
... Read more
Shopper Marketing

How to Increase Purchase Decisions at the Point of Sale

by Ville Maila, Markus Ståhlberg ...

Shopper Marketing details how marketers can influence the buying decision in-store. The 35 contributors from top companies around the world have packed the book with practical advice on shopper needs and trends, retail environments, effective packaging and much more to equip product and brand managers, packaging experts, merchandising specialists and more with the tools they need to be successful ... Read more

$41.99 USD

Shopper Marketing details how marketers can influence the buying decision in-store. The 35 contributors from top companies around the world have packed the book with practical advice on shopper needs and trends, retail environments, effective packaging and much more to equip product and brand managers, packaging experts, merchandising specialists and more with the tools they need to be successful
... Read more
301 Ways to Use Social Media To Boost Your Marketing

by Catherine Parker ...

Join the TubeMoguls, get Delicious, StumbleUpon customers--and 298 more great tips!MARKETINGThe time to start social media marketing was yesterday. Don't worry, though--this book will get you going today! 301 Ways to Use Social Media to Boost Your Marketing is packed with quick "snapshot" lessons for spreading your message and building customers—with little effort and virtually no cost. Designed ... Read more

$14.29 USD

Join the TubeMoguls, get Delicious, StumbleUpon customers--and 298 more great tips!MARKETINGThe time to start social media marketing was yesterday. Don't worry, though--this book will get you going today! 301 Ways to Use Social Media to Boost Your Marketing is packed with quick "snapshot" lessons for spreading your message and building customers—with little effort and virtually no cost. Designed
... Read more
Bullets With Bite: Learn to Create Mouthwatering Word Nuggets

by Marcia Yudkin ...

Turn Words into Money with Juicy, Flavorful CopyGet a delicious return on investment from your marketing pieces after you apply the tips in this concentrated guide to writing captivating bullet points.Most world-class copywriters have mastered the art of listing irresistible little tempters that arouse curiosity and desire. But rarely has that art been analyzed into useful guidelines and ... Read more

$4.99 USD or Free with Kobo Plus

Turn Words into Money with Juicy, Flavorful CopyGet a delicious return on investment from your marketing pieces after you apply the tips in this concentrated guide to writing captivating bullet points.Most world-class copywriters have mastered the art of listing irresistible little tempters that arouse curiosity and desire. But rarely has that art been analyzed into useful guidelines and
... Read more
Five Rules Of Advertising: The Dynamic Manager’s Handbook Of Small Business Advertising

The Dynamic Manager Handbooks, #4

by Dave Donelson ...

Series Book 4 - The Dynamic Manager Handbooks
Advertising can help build your sales, but only if you follow the five rules outlined in this do-it-yourself manual for small business owners and managers."Your Customers, Bert and Bertha" explains how to identify your best customer and build an advertising strategy that appeals to them."Pay Attention To Attention" shows you how to build attention-getting devices into your ads (regardless of the ... Read more

$2.99 USD or Free with Kobo Plus

Advertising can help build your sales, but only if you follow the five rules outlined in this do-it-yourself manual for small business owners and managers."Your Customers, Bert and Bertha" explains how to identify your best customer and build an advertising strategy that appeals to them."Pay Attention To Attention" shows you how to build attention-getting devices into your ads (regardless of the
... Read more
Adland

A Global History of Advertising

by Mark Tungate ...

Adland is a ground-breaking examination of modern advertising, from its origins and evolution to the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media and then interviews leading names in advertising today, including Jean ... Read more

$41.99 USD

Adland is a ground-breaking examination of modern advertising, from its origins and evolution to the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media and then interviews leading names in advertising today, including Jean
... Read more
One Great Insight Is Worth a Thousand Good Ideas

An Advertising Hall-of-Famer Reveals the Most Powerful Secret in Business

by Phil Dusenberry ...

"We Bring Good Things to Life""It’s Not TV, It’s HBO""Visa: It’s Everywhere You Want to Be"These aren’t just advertising slogans; they’re game-changing insights. And according to ad industry legend Phil Dusenberry, who with his team at BBDO created these and many other brilliant campaigns, one big insight is worth a thousand good ideas. An idea can lead to one clever commercial. But a true insight ... Read more

$4.99 USD

"We Bring Good Things to Life""It’s Not TV, It’s HBO""Visa: It’s Everywhere You Want to Be"These aren’t just advertising slogans; they’re game-changing insights. And according to ad industry legend Phil Dusenberry, who with his team at BBDO created these and many other brilliant campaigns, one big insight is worth a thousand good ideas. An idea can lead to one clever commercial. But a true insight
... Read more
The Daily You: How the New Advertising Industry Is Defining Your Identity and Your Worth

by Joseph Turow ...

The Internet is often hyped as a means to enhanced consumer power: a hypercustomized media world where individuals exercise unprecedented control over what they see and do. That is the scenario media guru Nicholas Negroponte predicted in the 1990s, with his hypothetical online newspaper The Daily Me—and it is one we experience now in daily ways. But, as media expert Joseph Turow shows, the ... Read more

$20.99 USD

The Internet is often hyped as a means to enhanced consumer power: a hypercustomized media world where individuals exercise unprecedented control over what they see and do. That is the scenario media guru Nicholas Negroponte predicted in the 1990s, with his hypothetical online newspaper The Daily Me—and it is one we experience now in daily ways. But, as media expert Joseph Turow shows, the
... Read more
Color Words for Writers

by G. Hamilton ...

Are you stuck for another word for “green” or “red”? How about “jade”, “alligator”, “pine”, “kiwi”, “sage”? Or “vermillion”, “claret”, “cardinal”, “fiesta”, “ox blood”? “Black” a bit overused? Try “asphalt”, “obsidian”, “raven”, “sable”, “jet”, “ebony”. Described as a “surprisingly helpful tool for writers”, this ebook is a fast, compact, specialized resource completely devoted to colors. Every ... Read more

$2.20 USD

Are you stuck for another word for “green” or “red”? How about “jade”, “alligator”, “pine”, “kiwi”, “sage”? Or “vermillion”, “claret”, “cardinal”, “fiesta”, “ox blood”? “Black” a bit overused? Try “asphalt”, “obsidian”, “raven”, “sable”, “jet”, “ebony”. Described as a “surprisingly helpful tool for writers”, this ebook is a fast, compact, specialized resource completely devoted to colors. Every
... Read more
Packaging The Presidency

A History and Criticism of Presidential Campaign Advertising

by Kathleen Hall Jamieson ...

Packaging the Presidency, Third Edition, is now completely updated to offer the only comprehensive study of the history and effects of political advertising in the United States. Noted political critic Kathleen Hall Jamieson traces the development of presidential campaigning from early political songs and slogans through newsprint and radio, and up to the inevitable history of presidential ... Read more

$17.09 USD

Packaging the Presidency, Third Edition, is now completely updated to offer the only comprehensive study of the history and effects of political advertising in the United States. Noted political critic Kathleen Hall Jamieson traces the development of presidential campaigning from early political songs and slogans through newsprint and radio, and up to the inevitable history of presidential
... Read more

Rakuten Kobo

eReaders

Apps

Accessories

What is Kobo Super Points?

Reward Yourself

Shopping Cart

You're getting the VIP treatment!

Your Shopping Cart is empty

Available:

1 audiobook monthly

+ FREE 30-day trial

Available:

1 audiobook monthly

+ FREE 30-day trial

Recommended For You

“art johnsen”

Cases in Advertising and Marketing Management

People who read this also enjoyed

Marketing Metrics

Branded Beauty

Shopper Marketing

301 Ways to Use Social Media To Boost Your Marketing

Bullets With Bite: Learn to Create Mouthwatering Word Nuggets

Five Rules Of Advertising: The Dynamic Manager’s Handbook Of Small Business Advertising

Adland

One Great Insight Is Worth a Thousand Good Ideas

The Daily You: How the New Advertising Industry Is Defining Your Identity and Your Worth

Color Words for Writers

Packaging The Presidency

eReaders

Apps

Accessories

Shopping Cart

You're getting the VIP treatment!

Your Shopping Cart is empty

Available:

1 audiobook monthly

+ FREE 30-day trial

Available:

1 audiobook monthly

+ FREE 30-day trial

Recommended For You

“art johnsen”

Show:

People who read this also enjoyed