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  • Green Marketing and Entrepreneurship

    by Arne Nygaard ...
    Series series Business and Management (R0)
    This comprehensive book reveals the intricate interplay between entrepreneurship, strategy, and marketing management in the context of sustainability. The book champions the green shift within businesses and organizations, equipping both companies and consumers with the knowledge needed to make well-informed decisions that drive positive market transformations. Providing a holistic understanding ... Read more

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  • The New Rules of Green Marketing

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    Green products have been around since the 1970s, but it's only in recent years that they've become ubiquitous. That's because savvy green marketers are no longer targeting "deep green" consumers with a "save the planet" pitch. Instead, they're promoting the added value their products provide: better health, superior performance, good taste, or cost-effectiveness. In this innovative book Ottman ... Read more

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  • People Planet Profit

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    Social and environmental issues are more important than ever and consumers are committed to supporting change. 'Doing good' is no longer a peripheral activity but fundamental to every aspect of how we do business, every day, for everyone.People, Planet, Profit is the first book to truly address business growth in the context of social and environmental concerns. It's a practical guide to new ... Read more

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  • The Responsibility Revolution

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  • Strategic Corporate Sustainability

    7 Imperatives for Sustainable Business

    by R. Fernando ...
    R.A Fernando draws upon his experiences at the United Nations Global Compact, his studies at the University of Cambridge Institute for Sustainability Leadership, and his time working at multinational corporations as he explores how to overcome the worlds toughest challenges. He outlines why global warming, the depletion of natural resources, and pollution should be everyones concernand how these ... Read more

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  • Sustainable Business Model Design

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    Series series Rotman-UTP Publishing - Business and Sustainability
    Business leaders need to embrace sustainability in order to ensure the lasting success of their organizations. Co-authors Suhas Apte and Jagdish Sheth bring their expertise from practice and from academia to illustrate how business leaders can embed sustainability in a truly holistic and transformative way.Through an examination of such companies as Walmart, AT&T, IKEA and the Tata Group, Apte and ... Read more

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  • The Step-by-Step Guide to Sustainability Planning

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