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  • Case Study Research

    Core Skills in Using 15 Genres

    Case Study Research: Core Skills in Using 15 Genres examines the processes involved in conducting case research in a number of genres including participant observation, fuzzy set social science, system dynamics, decision systems analysis, forced metaphor elicitation technique, ethnographic decision tree modeling, mapping strategic thinking, the historical method, storytelling research and ... Read more

    $87.99 USD

  • Bad to Good

    Achieving High Quality and Impact in Your Research

    For decades, scholars have bemoaned the low relevancy and impact of most research in the leading journals in business, management, and marketing. The majority of the research that gets published, perhaps 70% of it, hardly has any measurable scholarly impact in terms of citations. Rather than low relevancy, ‘Bad to Good’ posits that the deeper issue is the pervasive use of bad research practices ... Read more

    $54.99 USD

  • Market-Driven Thinking

    Market-Driven Thinking provides a useful mental model and tools for learning about how executives and customers think within marketplace contexts. When the need to learn about how executives and customer think is recognized, a solution is usually implemented automatically, with no thought given to the relative worth of alternative methods to learn fill the need. Thus, the "dominant logics" (most ... Read more

    $107.99 USD

  • Field Guide to Case Study Research in Tourism, Hospitality and Leisure

    Series Book 6 - Advances in Culture, Tourism and Hospitality Research
    This field guide provides methods and studies on how-to-do case study research in natural settings. A truly international guide, this text is ideal for those studying and conducting case study research in tourism, hospitality and leisure disciplines. It provides a comprehensive and practical account of how to describe, explain and predict both individual and group case behavior, at the same time ... Read more

    $159.99 USD

  • Luxury Fashion and Culture

    Series Book 7 - Advances in Culture, Tourism and Hospitality Research
    "Luxury Fashion and Culture" focuses on the study of how humans use high quality, highly pleasurable, and frequently rare products, services, and experiences to distinguish to themselves and others who they are as well as whom they are not - both within and across cultures. Luxury fashion enables the individual to transform herself - to play a part in scenes exuding refinement, acceptance, high ... Read more

    $147.99 USD

  • Incompetency and Competency Training

    Improving Executive Skills in Sensemaking, Framing Issues, and Making Choices

    Series series Business and Management (R0)
    This book covers theory and practice of competency and incompetency training. ‘Incompetency training’ includes formal and informal instruction that consciously (purposively) or unconsciously imparts knowledge, attitudes, beliefs, and behavior (including procedures) that are useless, inaccurate, misleading, and/or will lower performance outcomes of the trainee versus no training or training using ... Read more

    $89.09 USD

  • Visionary Pricing

    Reflections and Advances in Honor of Dan Nimer

    Series Book 19 - Advances in Business Marketing and Purchasing
    "Visionary Pricing" is dedicated to Dan Nimer, pioneer of pricing and price management. The volume features leading edge thinking from today's preeminent pricing thought leaders from North America, Europe, and Asia who originally came together 30 years ago to encourage the development of pricing. They now assess the present and future destiny of pricing, pricing innovation, and pricing paradigms ... Read more

    $147.99 USD

  • Marketing Places and Spaces

    Series Book 10 - Advances in Culture, Tourism and Hospitality Research
    Marketing Places and Spaces' covers a broad range of issues that hospitality and tourism executives will benefit from addressing, but frequently forget to do so. To provide an indication of the broad range and exciting coverage of issues, here are a few titles of the 21 chapters in the volume: Conceptualizing the Value Co-creation Challenges for Tourist Destinations: a Supply-Side Perspective; The ... Read more

    $140.99 USD

  • Accurate Case Outcome Modeling

    Entrepreneur Policy, Management, and Strategy Applications

    Edited by Arch G. Woodside ...
    This volume advocates accurate case outcome prediction that does not rely on symmetric modeling. To that end, it provides theory construction and testing applications in several sub-disciplines of business and the social sciences to illustrate how to move away from symmetric theory construction. Each chapter constructs case outcome theory and includes empirical analysis of outcomes. Chapter 1 ... Read more

    $89.99 USD

  • The Complexity Turn

    Cultural, Management, and Marketing Applications

    Edited by Arch G. Woodside ...
    Series series Business and Management (R0)
    This book takes the reader beyond net effects and main and interaction effects thinking and methods. Complexity theory includes the tenet that recipes are more important than ingredients—any one antecedent (X) condition is insufficient for a consistent outcome (Y) (e.g., success or failure) even though the presence of certain antecedents may be necessary. A second tenet: modeling contrarian cases ... Read more

    $116.09 USD

  • Tourists’ Perceptions and Assessments

    Edited by Arch G. Woodside, Metin Kozak ...
    Series Book 8 - Advances in Culture, Tourism and Hospitality Research
    The volume advances theory on hospitality meanings from both conscious and unconscious processing of stimuli (sights, actions, consequences). It explains how seemingly trivial experiences can have big repercussions in hospitality. Expanding on John Urry's grandmaster thesis, The Tourist Gaze, the volume proposes that assessments occur automatically with perceptions even when perceptions occur ... Read more

    $136.99 USD

  • E-Services Adoption

    Processes by Firms in Developing Nations

    Series Book 23 - Advances in Business Marketing and Purchasing
    Volume 23B includes two chapters covering problems and implementations of solutions in e-services adoption processes in developing nations. The first documents the unequal access and ICT usage, which is known as digital divide, to be one of the major obstacles to the implementation of e-government systems. This research investigates the digital divide and its direct impact on e-government system ... Read more

    $195.99 USD