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Customer Sense

How the 5 Senses Influence Buying Behavior

by Aradhna Krishna ...

Series series Business and Management (R0)
An insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a sensory level, and how small sensory changes can make a huge impact. Customer Sense describes how managers can use this knowledge to improve packaging, branding, and advertising to captivate the consumer's senses. ... Read more

$49.49 USD

An insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a sensory level, and how small sensory changes can make a huge impact. Customer Sense describes how managers can use this knowledge to improve packaging, branding, and advertising to captivate the consumer's senses.
... Read more
Sensory Marketing

Research on the Sensuality of Products

Edited by Aradhna Krishna ...

What is sensory marketing and why is it interesting and also important? Krishna defines it as marketing that engages the consumers’ senses and affects their behaviors. In this edited book, the authors discuss how sensory aspects of products, i.e., the touch , taste, smell, sound, and look of the products, affect our emotions, memories, perceptions, preferences, choices, and consumption of these ... Read more

$70.99 USD

What is sensory marketing and why is it interesting and also important? Krishna defines it as marketing that engages the consumers’ senses and affects their behaviors. In this edited book, the authors discuss how sensory aspects of products, i.e., the touch , taste, smell, sound, and look of the products, affect our emotions, memories, perceptions, preferences, choices, and consumption of these
... Read more

Unconscious Branding

How Neuroscience Can Empower (and Inspire) Marketing

by Douglas Van Praet ...

For too long marketers have been asking the wrong question. If consumers make decisions unconsciously, why do we persist in asking them directly through traditional marketing research why they do what they do? They simply can't tell us because they don't really know. Before marketers develop strategies, they need to recognize that consumers have strategies too . . .human strategies, not consumer ... Read more

$12.99 USD

For too long marketers have been asking the wrong question. If consumers make decisions unconsciously, why do we persist in asking them directly through traditional marketing research why they do what they do? They simply can't tell us because they don't really know. Before marketers develop strategies, they need to recognize that consumers have strategies too . . .human strategies, not consumer
... Read more
Identifying Hidden Needs

Creating Breakthrough Products

by K. Goffin, F. Lemke, U. Koners ...

Series series Business and Management (R0)
Too many new products fail. New products which are hard to differentiate from existing products won't capture the customer's imagination. The failure is due to a poor understanding of customers' needs. Companies need to take a radical approach to identifying customers' real needs, and this book demonstrates innovative ways to achieve this. ... Read more

$49.49 USD

Too many new products fail. New products which are hard to differentiate from existing products won't capture the customer's imagination. The failure is due to a poor understanding of customers' needs. Companies need to take a radical approach to identifying customers' real needs, and this book demonstrates innovative ways to achieve this.
... Read more
The Moral Economy

Why Good Incentives Are No Substitute for Good Citizens

by Samuel Bowles ...

Series series Castle Lectures Series
Should the idea of economic man—the amoral and self-interested Homo economicus—determine how we expect people to respond to monetary rewards, punishments, and other incentives? Samuel Bowles answers with a resounding “no.” Policies that follow from this paradigm, he shows, may “crowd out” ethical and generous motives and thus backfire. But incentives per se are not really the culprit. Bowles ... Read more

$19.99 USD

Should the idea of economic man—the amoral and self-interested Homo economicus—determine how we expect people to respond to monetary rewards, punishments, and other incentives? Samuel Bowles answers with a resounding “no.” Policies that follow from this paradigm, he shows, may “crowd out” ethical and generous motives and thus backfire. But incentives per se are not really the culprit. Bowles
... Read more
Digital Stractics

How Strategy Met Tactics and Killed the Strategic Plan

by Chris Outram ...

Series series Business and Management (R0)
In the world of digital business, the line between strategy and tactics is blurring. Traditionally large companies would adopt strategic frameworks which planned over three- to five-year timescales, while most digital start-ups had little interest in comprehensive and rigorous strategic processes and simply set themselves vision and worked out how to get there along the way.In today's digital ... Read more

$40.49 USD

In the world of digital business, the line between strategy and tactics is blurring. Traditionally large companies would adopt strategic frameworks which planned over three- to five-year timescales, while most digital start-ups had little interest in comprehensive and rigorous strategic processes and simply set themselves vision and worked out how to get there along the way.In today's digital
... Read more
Simulating Knowledge Dynamics in Innovation Networks

Edited by Andreas Pyka, Petra Ahrweiler, Nigel Gilbert ...

Series series Business and Management (R0)
The competitiveness of firms, regions and countries greatly depends on the generation, dissemination and application of new knowledge. Modern innovation research is challenged by the need to incorporate knowledge generation and dissemination processes into the analysis so as to disentangle the complexity of these dynamic processes. With innovation, however, strong uncertainty, nonlinearities and ... Read more

$89.09 USD

The competitiveness of firms, regions and countries greatly depends on the generation, dissemination and application of new knowledge. Modern innovation research is challenged by the need to incorporate knowledge generation and dissemination processes into the analysis so as to disentangle the complexity of these dynamic processes. With innovation, however, strong uncertainty, nonlinearities and
... Read more
Learning From Winners

How the ARF Ogilvy Award Winners Use Market Research to Create Advertising Success

by Raymond Pettit ...

This book demonstrates how the best companies use the creative application of research, done up front, to produce the big ideas with significant impact on the market and on the people, employees, partners, retailers and customers. Readers of this book will experience how brand managers and their agencies use the right research to drive new brand in ... Read more

$73.99 USD

This book demonstrates how the best companies use the creative application of research, done up front, to produce the big ideas with significant impact on the market and on the people, employees, partners, retailers and customers. Readers of this book will experience how brand managers and their agencies use the right research to drive new brand in
... Read more
Service Network Design of Bike Sharing Systems

Analysis and Optimization

by Patrick Vogel ...

Series series Engineering (R0)
This monograph presents a tactical planning approach for service network design in metropolitan areas. Designing the service network requires the suitable aggregation of demand data as well as the anticipation of operational relocation decisions. To this end, an integrated approach of data analysis and mathematical optimization is introduced. The book also includes a case study based on real-world ... Read more

$89.09 USD

This monograph presents a tactical planning approach for service network design in metropolitan areas. Designing the service network requires the suitable aggregation of demand data as well as the anticipation of operational relocation decisions. To this end, an integrated approach of data analysis and mathematical optimization is introduced. The book also includes a case study based on real-world
... Read more
Rethinking Rational Choice Theory

A Companion on Rational and Moral Action

by Jan de Jonge ...

Series series Economics and Finance (R0)
The marriage of neuroscience and the science of choice behaviour gave birth to neuroeconomics. Jan de Jong explores this new discipline, investigating the relationship between choice behaviour and brain activity, and the light that this sheds on our systems of reasoning. ... Read more

$89.09 USD

The marriage of neuroscience and the science of choice behaviour gave birth to neuroeconomics. Jan de Jong explores this new discipline, investigating the relationship between choice behaviour and brain activity, and the light that this sheds on our systems of reasoning.
... Read more
Linked Innovation

Commercializing Discoveries at Research Centers

by Josemaria Siota ...

Series series Business and Management (R0)
Questioning why research centers so often fail to commercialize discoveries, this book explores the concept of linked innovation, which promises to drive economic sustainability while preserving academic quality at research centers. The author examines the gaps in the innovation process and identifies eight symptoms of broken innovation. Providing empirical research into areas such as performance ... Read more

$53.99 USD

Questioning why research centers so often fail to commercialize discoveries, this book explores the concept of linked innovation, which promises to drive economic sustainability while preserving academic quality at research centers. The author examines the gaps in the innovation process and identifies eight symptoms of broken innovation. Providing empirical research into areas such as performance
... Read more
Digital Advertising

Theory and Research

Edited by Shelly Rodgers, Esther Thorson ...

Digital Advertising offers a detailed and current overview of the field that draws on current research and practice by introducing key concepts, models, theories, evaluation practices, conflicts, and issues. With a balance of theory and practice, this book helps provide the tools to evaluate and understand the effects of digital advertising and promotions campaigns. New to this edition is ... Read more

$76.99 USD

Digital Advertising offers a detailed and current overview of the field that draws on current research and practice by introducing key concepts, models, theories, evaluation practices, conflicts, and issues. With a balance of theory and practice, this book helps provide the tools to evaluate and understand the effects of digital advertising and promotions campaigns. New to this edition is
... Read more

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Top Series in United States

Business and Management (R0)

Customer Sense

Sensory Marketing

People who read these also enjoyed

Unconscious Branding

Identifying Hidden Needs

The Moral Economy

Digital Stractics

Simulating Knowledge Dynamics in Innovation Networks

Learning From Winners

Service Network Design of Bike Sharing Systems

Rethinking Rational Choice Theory

Linked Innovation

Digital Advertising

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Available:

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