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“apg ltd”

Showing 1 - 10 of 10 results for “apg ltd”
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  • How not to Plan

    66 ways to screw it up

    by APG Ltd ...
    In the sink or swim world of planners, strategists and their clients, now more than ever, there is a need for a practical handbook to guide us through all the main parts of the process. And thanks to Les Binet and Sarah Carter at Adam&eveDDB we now have just that.The original inspiration for the book was a set of articles that they wrote for Admap over 6 years. In these they set out to bust a lot ... Read more

    $8.69 USD

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  • How Brands Grow: What Marketers Don't Know 1st Edition

    by Byron Sharp ...
    This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. It is the first book to present ... Read more

    $9.99 USD

  • Eat Your Greens

    by Wiemer Snijders ...
    How can we sell more, to more people, and for more money?The marketing world is awash with myths, misconceptions, dubious metrics and tactics that bear little relation to our actual buying behaviour.Eat Your Greens is inspired by the genuine advances in marketing science. It challenges us to change the way we think, by taking the huge body of knowledge gained from data and technology and applying ... Read more

    $9.89 USD

  • The Choice Factory

    25 behavioural biases that influence what we buy

    by Richard Shotton ...
    Voted #1 in the BBH World Cup of Advertising Books, 2018Winner of the Sales and Marketing Category at the 2019 Business Book AwardsBefore you can influence decisions, you need to understand what drives them. The Choice Factory is an essential read for anyone who wants to learn.By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates ... Read more

    $18.09 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • Brain Surfing: The Top Marketing Minds in the World

    by Heather LeFevre ...
    Heather LeFevre set out on an expedition to apprentice herself with today's most brilliant marketing strategists, traveling from Beijing to Seattle. The twist? She lived with each of these mentors, in their homes, commuting to work with them each day, and uncovering their principles for building many of the world's most respected and profitable brands.Brain Surfing is a book that combines ... Read more

    $9.95 USD or Free with Kobo Plus

  • The Anatomy of Humbug

    How to Think Differently About Advertising

    by Paul Feldwick ...
    How does advertising work? Does it have to attract conscious attention in order to transmit a ‘Unique Selling Proposition’? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous... or maybe something else? In Paul Feldwick’s radical new view, all theories of how advertising works have their uses – and all are dangerous if they are taken too ... Read more

    $9.89 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • SHE IS Women in STEAM

    Stories of Women in the field of Science, Technology, Engineering, Arts & Culture, and Mathematics

    by ElsaMarie D'Silva, Supreet K Singh ...
    “This book showcases the journey of remarkable women who dared to create an inclusive STEM ecosystem in India. It also highlights the need for a robust strategy to address the root causes of and solutions for gender imbalance in STEM, including the unconscious biases that women in science face.”Kanta Singh, Deputy Representative, UN WomenThis book celebrates gender, leadership, and sustainable ... Read more

    $5.99 USD

  • Why Does The Pedlar Sing?

    What Creativity Really Means in Advertising

    by Paul Feldwick ...
    Throughout history, selling and entertainment have gone hand in hand - from the medieval pedlar and the medicine show, to generations of TV commercials featuring song and dance, comedy, and cartoon animals, right up to today’s celebrities who launch their own multi-million dollar brands. There are good reasons for this; we now understand better than ever before the psychological and sociological ... Read more

    $8.69 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • How Great Is Our God

    100 Indescribable Devotions About God and Science

    by Louie Giglio ...
    Illustrated by Nicola Anderson ...
    Series series Indescribable Kids
    Invite children to embark on another adventure to discover more about God and His incredible creation. Based on Louie Giglio's popular messages about science and the Bible,?How Great Is Our God?shows kids the awe-inspiring connection between the natural world and the God who created it.The bestselling children's devotional?Indescribable: 100 Devotions for Kids About God and Science?resonated with ... Read more

    $10.99 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • More Plants Less Waste

    Plant-based Recipes + Zero Waste Life Hacks with Purpose

    by Max La Manna ...
    DELICIOUS PLANT-BASED RECIPES TO WASTE LESS FOOD!Max La Manna, low waste chef and climate activist, bridges the gap between vegan food and waste-free cooking - inviting us to channel the MORE PLANTS LESS WASTE mindset and discover a stronger purpose in the kitchen and in our daily routines.--Through his viral recipe videos and work with BBC Earth and beyond, Max has inspired hundreds of thousands ... Read more

    $2.99 USD