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Showing 1 - 4 of 4 results for “anthony rhine”
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  • Theatre Management

    Arts Leadership for the 21st Century

    by Anthony Rhine ...
    An essential introductory textbook that provides a comprehensive and student-friendly overview of the key processes involved in developing and managing a theatre in the 21st century. It covers a complete range of topics fundamental to successful commercial and not-for-profit theatre management, from developing a mission statement to communicating with stakeholders, from marketing and promotion to ... Read more

    $34.79 USD

  • Marketing the Arts

    An Introduction

    by Anthony Rhine ...
    With limited budgets and resources, arts ventures are struggling to employ modern marketing methods to promote their events. Marketing the Arts introduces students, young professionals, and even seasoned veterans to new and refined marketing approaches—by drawing on marketing theory as it is used by huge multi-nationals, exploring such theories in the context of creative ventures generally, and ... Read more

    $39.69 USD

  • How to Market the Arts

    A Practical Approach for the 21st Century

    by Anthony S. Rhine, Jay Pension ...
    Conventional business marketing often suggests that the primary function of business is to market a product in order to maximize efficiency and profit. In How to Market the Arts: A Practical Approach for the 21st Century, expert authors Anthony Rhine and Jay Pension propose a new paradigm to better explain how nonprofit arts marketing can and should work. How to Market the Arts provides a history ... Read more

    $30.59 USD

  • Business Issues in the Arts

    Edited by Anthony Rhine, Jay Pension ...
    Series series Discovering the Creative Industries
    Business Issues in the Arts is a text designed to address some of the most prescient business issues that nonprofit arts organizations face today. This text is not a how-to but an in-depth dive into fourteen topics and their associated theories to augment learning in arts administration programs.With contributions from leading academics in arts administration, the book guides readers through an ... Read more

    $80.99 USD