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The ROI of Thought Leadership

Calculating the Value that Sets Organizations Apart

by Cindy Anderson, Anthony Marshall ...

The power of corporate thought leadership, finally quantified through expansive rigorous empirical researchThe ROI of Thought Leadership: Calculating the Value that Sets Organizations Apart reveals the findings of rigorious research conducted by authors Anthony Marshall and Cindy Anderson, leaders at IBM's Institute for Business Value (IBV), where they surveyed more than 4,000 C-level executives ... Read more

$18.00 USD

Also available as: Audiobook

The power of corporate thought leadership, finally quantified through expansive rigorous empirical researchThe ROI of Thought Leadership: Calculating the Value that Sets Organizations Apart reveals the findings of rigorious research conducted by authors Anthony Marshall and Cindy Anderson, leaders at IBM's Institute for Business Value (IBV), where they surveyed more than 4,000 C-level executives
... Read more

Also available as: Audiobook
Standard Poodle Activities Standard Poodle Activities (Tricks, Games & Agility) Includes

Standard Poodle Agility, Easy to Advanced Tricks, Fun Games, plus New Content

by Anthony Marshall ...

"Unique in its approach and really helpful with its information - this book is a must have for any owner" Written for the admirers, fans and owners of this wonderful breed, we are confident that you will greatly benefit from the techniques and information in this book. A must have addition to your collection. ... Read more

$6.99 USD

"Unique in its approach and really helpful with its information - this book is a must have for any owner" Written for the admirers, fans and owners of this wonderful breed, we are confident that you will greatly benefit from the techniques and information in this book. A must have addition to your collection.
... Read more
Audiobook

Don't Let The Light Go Out

A Story Of True Love, Insecurity, Loss, Acceptance

by Shaun Anthony Marshall ...

Narrated by Andrew Batterham ...

Unabridged

52 min

It's a story about being unaware of your own struggles, fearing rejection, feeling alone, striving to be a good person, and trying to please everyone except yourself. It's about falling in love, facing complete rejection, and embarking on a journey ofself-discovery—asking, Who am I now?What have I become? ... Read more

$3.99 USD or Free with Kobo Plus

It's a story about being unaware of your own struggles, fearing rejection, feeling alone, striving to be a good person, and trying to please everyone except yourself. It's about falling in love, facing complete rejection, and embarking on a journey ofself-discovery—asking, Who am I now?What have I become?
... Read more
Audiobook

The ROI of Thought Leadership

Calculating the Value that Sets Organizations Apart

by Cindy Anderson, Anthony Marshall ...

Narrated by Emma Love ...

Unabridged

5 hours 5 min

The ROI of Thought Leadership: Calculating the Value that Sets Organizations Apart reveals the findings of rigorous research conducted by authors Anthony Marshall and Cindy Anderson, leaders at IBM's Institute for Business Value (IBV), where they surveyed more than 4,000 C-level executives—half CEOs, half CFOs, CSCOs, CTOs, and CIOs—to ask about their consumption of thought leadership content and ... Read more

$12.99 USD

Also available as: eBook

The ROI of Thought Leadership: Calculating the Value that Sets Organizations Apart reveals the findings of rigorous research conducted by authors Anthony Marshall and Cindy Anderson, leaders at IBM's Institute for Business Value (IBV), where they surveyed more than 4,000 C-level executives—half CEOs, half CFOs, CSCOs, CTOs, and CIOs—to ask about their consumption of thought leadership content and
... Read more

Also available as: eBook

Fundamentals of Project Management

by Joseph Heagney ...

With sales of more than 160,000 copies, Fundamentals of Project Management has helped generations of project managers navigate the ins and outs of every aspect of this complex discipline. Using a simple step-by-step approach, the book is the perfect introduction to project management tools, techniques, and concepts. Readers will learn how to: • Develop a mission statement, vision, goals, and ... Read more

Was $6.49 USD Now $0.99 USD

With sales of more than 160,000 copies, Fundamentals of Project Management has helped generations of project managers navigate the ins and outs of every aspect of this complex discipline. Using a simple step-by-step approach, the book is the perfect introduction to project management tools, techniques, and concepts. Readers will learn how to: • Develop a mission statement, vision, goals, and
... Read more
Productize

by Eisha Armstrong ...

More and more traditional professional services firms are turning to "productization" as a strategy to grow, improve valuations, and to fend off new digital-first competitors. However, many of them will fail and waste a lot of money in the process. Productize first outlines the "Seven Deadly Productization Mistakes" made when pursuing a product strategy, then provides the blueprint for overcoming ... Read more

$8.99 USD or Free with Kobo Plus

More and more traditional professional services firms are turning to "productization" as a strategy to grow, improve valuations, and to fend off new digital-first competitors. However, many of them will fail and waste a lot of money in the process. Productize first outlines the "Seven Deadly Productization Mistakes" made when pursuing a product strategy, then provides the blueprint for overcoming
... Read more
The Entrepreneur - A Lean Startup Culture for Smart Entrepreneurs to Build a Sustainable Business

by Nkem Mpamah ...

All over the world, entrepreneurs are adding value to lives and transforming economies. But many who started this journey soon discovered that the path to success is so narrow that about 80% of all start-ups veer off the curve every year.The sad reality is that start-ups fail not because founders do not build exactly what they want; but because they waste too much time and money planning and ... Read more

$12.97 USD or Free with Kobo Plus

All over the world, entrepreneurs are adding value to lives and transforming economies. But many who started this journey soon discovered that the path to success is so narrow that about 80% of all start-ups veer off the curve every year.The sad reality is that start-ups fail not because founders do not build exactly what they want; but because they waste too much time and money planning and
... Read more
Personalized

Customer Strategy in the Age of AI

by Mark Abraham, David C. Edelman ...

A USA Today BestsellerIn a world where consumers expect more—instantly and seamlessly—personalization is a strategic imperative.Consumers want personalized experiences, but few companies are rising to the challenge. Those that succeed in personalization build trusted relationships with millions of customers and engage with them at every step throughout their journey. Through the power of AI, they ... Read more

$23.99 USD or Free with Kobo Plus

Also available as: Audiobook

A USA Today BestsellerIn a world where consumers expect more—instantly and seamlessly—personalization is a strategic imperative.Consumers want personalized experiences, but few companies are rising to the challenge. Those that succeed in personalization build trusted relationships with millions of customers and engage with them at every step throughout their journey. Through the power of AI, they
... Read more

Also available as: Audiobook
The Unicorn Within

How Companies Can Create Game-Changing Ventures at Startup Speed

by Linda K. Yates ...

Imagine if the multinational hotel groups had founded Airbnb, or the big auto companies had launched Uber and Tesla, or Blockbuster had created Netflix. Large companies can start new ventures. You have ideas, talent, brand, capital—you have customers—you can strike back.In The Unicorn Within, Mach49 founder and CEO Linda Yates empowers large companies to beat startups at their own game—to build a ... Read more

$25.99 USD or Free with Kobo Plus

Also available as: Audiobook

Imagine if the multinational hotel groups had founded Airbnb, or the big auto companies had launched Uber and Tesla, or Blockbuster had created Netflix. Large companies can start new ventures. You have ideas, talent, brand, capital—you have customers—you can strike back.In The Unicorn Within, Mach49 founder and CEO Linda Yates empowers large companies to beat startups at their own game—to build a
... Read more

Also available as: Audiobook
Scaling Innovation

How Smart Companies Architect Profitable Growth

by Madhavan Ramanujam, Eddie Hartman ...

You've built a great product—now what?The brutal truth: most startups and scale-ups don't fail because of bad products. They fail because they never figure out how to grow fast—and profitably. Some chase market share at all costs, burning cash on customers who won't pay enough to sustain the business. Others over-monetize too soon, pushing away the customers they need to reach scale. Still others ... Read more

$20.00 USD

Also available as: Audiobook

You've built a great product—now what?The brutal truth: most startups and scale-ups don't fail because of bad products. They fail because they never figure out how to grow fast—and profitably. Some chase market share at all costs, burning cash on customers who won't pay enough to sustain the business. Others over-monetize too soon, pushing away the customers they need to reach scale. Still others
... Read more

Also available as: Audiobook
How To Become A Digital Marketing Hero

by Rufus Lidman ...

How do you succeed with your digital efforts when the possibilities within digital marketing are endless? Are you using the right tools? The best strategies? This digital guide will turn you into the company's digital hero. Here you will find concrete strategic guidance, valuable advice and practical cases. The book's three focus areas are: The digital tools. The different parts of digital ... Read more

$5.99 USD or Free with Kobo Plus

How do you succeed with your digital efforts when the possibilities within digital marketing are endless? Are you using the right tools? The best strategies? This digital guide will turn you into the company's digital hero. Here you will find concrete strategic guidance, valuable advice and practical cases. The book's three focus areas are: The digital tools. The different parts of digital
... Read more
Lean Analytics: A One Step at a Time Entrepreneur's Guide to Scaling Up Your Small Startup Business: Boost Productivity and Measure Only What Really Matters by Using Data Science the Agile Way

by Philip Small ...

Set Your Business Up For Success With Lean Analytics - Here'sHow!Do you want your customers to LOVE your products and services?Do you want to achieve your business goals with maximal success and minimal costs?Do you want to help your startup grow with smart and innovative business strategies?For this, you need to measure what matters - you need Lean Analytics.You may have heard the word Lean ... Read more

$7.99 USD or Free with Kobo Plus

Set Your Business Up For Success With Lean Analytics - Here'sHow!Do you want your customers to LOVE your products and services?Do you want to achieve your business goals with maximal success and minimal costs?Do you want to help your startup grow with smart and innovative business strategies?For this, you need to measure what matters - you need Lean Analytics.You may have heard the word Lean
... Read more

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“anthony marshall”

The ROI of Thought Leadership

Standard Poodle Activities Standard Poodle Activities (Tricks, Games & Agility) Includes

Don't Let The Light Go Out

The ROI of Thought Leadership

People who read these also enjoyed

Fundamentals of Project Management

Productize

The Entrepreneur - A Lean Startup Culture for Smart Entrepreneurs to Build a Sustainable Business

Personalized

The Unicorn Within

Scaling Innovation

How To Become A Digital Marketing Hero

Lean Analytics: A One Step at a Time Entrepreneur's Guide to Scaling Up Your Small Startup Business: Boost Productivity and Measure Only What Really Matters by Using Data Science the Agile Way

eReaders

Apps

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Your Shopping Cart is empty

Available:

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+ FREE 30-day trial

Available:

1 audiobook monthly

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“anthony marshall”

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