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  • Cross-Cultural Personal Selling

    Agents’ Competences in International Personal Selling of Services

    by Anna Antczak, Barbara A. Sypniewska ...
    Series series Business and Management (R0)
    Providing in-depth analysis, this book enables readers to understand the theoretical aspects of personal selling and explores the difficulties of selling services which are sensitive to cultural, age and gender differences, and to customers originating from diverse cultural zones. Agents and personal sellers must be aware of these differences and be familiar with the expectations of customers. ... Read more

    $53.99 USD